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Feb 10 2008

Web 2.0 is a Farce.. Nothing New About Social Media

In 1995, FastCompany debuted with this cover.

We knew that computers were more than number crunching machines way before that and use out PC’s to connect with modems to BBS (bulletin board systems) and send messages about topics of interest (mostly tech, but there were long threads about current events, politics, religion).

And since when is the idea of giving a friend a tip on what movie, music, TV or product they would like a Internet idea?

Granted, the new technology has allowed us to be online constantly, keep in touch with more people quicker and stay in touch with old friends while developing new friends.

It’s a must for any author marketing his book today.

Speaking of marketing. What about the “new idea” that the consumers are in control?

Weren’t they always in control of what they decided to consume and purchase?

There was a period of time when large advertisers seemed to get the upper hand. Spend enough money on national TV ads and people will try your product.

The key word is “try” not “love”

David Ogilvy, in “Confessions of an Adveriisng Man” in the 1960’s told us that we could get a consumer to try a product, but if the product sucked, the advertising would just speed up it’s demise.

With today’s technologies, your bad product or false promises will spread faster than ever. You might try to fool some of the people some of the time, but with social media and networking technologies, you can’t fool all the people all of the time (not a new idea either)

Written by Warren Whitlock · Categorized: book marketing, internet marketing, online promotion · Tagged: book marketing, online promotion, social media, social networking, web 2.0

Feb 05 2008

Build Your Business With a Book

I was recently interview by Patrick Dougher. It’s a short inteview to help listeners understand publishing and book marketing

http://www.millennium-leadership.com/

Great interview series. 

Written by Warren Whitlock · Categorized: book marketing, publishing, sell books · Tagged: best seller, book marketing, patrick Dougher, publishing, radio, warren whitlock

Feb 05 2008

Print On Demand (POD) Explained – Guest Article

Though the term “on demand” usually refers to movies, the publishing world has a version of on demand called POD technology.

Publish on demand (POD) has really changed the way that the printing world produces books. In fact, there are hardly any printing houses that use traditional forms or printing technology, and many different presses now use POD technology instead. Rather than print a large number of books (or other types of publications) it allows a printing house to produce books as they are needed.

Many years ago, large numbers of books were printed at one time (often result in a large amount of waste). Today, those printing presses that use POD, only print one book per request. For example, if a press receives and order to twenty books, those twenty books are printed only after the order has been issued. This type of printing is also useful due to the fact that a POD press can easily retain digital copies of a text that are available when they are needed. Many university presses use POD as a way to print small quantities of texts as they are requested … and sometimes, a book that has been out of print for awhile can be reproduced using POD technology.

As far as efficiency goes, book publishing on demand technology has made printing small amounts of text very easy. Also, most POD presses will charge a publishing house one fixed fee per copy – no matter what the size of the order actually is. In this manner, the overall cost associated with POD printing is much lower than with traditional printing. Publishing houses will not have to keep a large amount of texts on hand when they use a POD company (instead, they can simply ask for copies as they are needed). From a publisher’s point of view POD printing really makes a lot of sense.

Though POD may be a valid printing option, there are also some negative things to consider concerning this process. Throughout the traditional printing procedure, the entire printing process is carefully monitored and inspected. When a POD company steps in, the printing is entirely digital, which means that a lack of quality control can occur. However, for the author that wants to self publish, contacting a POD company may prove to be inexpensive and useful.

As you can tell, book publishing print on demand technology has really opened up a lot of doors within the publishing world. As more and more publishing houses (and independent authors) move towards POD technology, traditional printing methods are slowly becoming a thing of the past … which may, or may not, be a good thing.

Aazdak Alisimo writes publishing articles for BookPublishingHouses.com – your resource for book publishing houses.

Written by warren · Categorized: book marketing, sell books, write a book · Tagged: authors, book marketing, book printing, pod, print on demand, publish, publishing

Feb 04 2008

Is It Okay To Sell Your Books?

I just received an email message from a PR person that wanted to drag me into an online discussion on the validity of best seller book marketing campaign.

I responded here

So typical of PR people. They want to follow some sort of rule in a marketplace that they can no longer control (not that they ever really could).

Do leads and subscribers you get from best seller campaigns work? Well, I get most of my new client that way, so I suppose I have some valid opinion on the subject.

Many of the authors (including some big names) do a lousy jog of taking care of new subscribers. You buy a book, give up your name see a bunch of offers and get tired really quick. Why type in your email address over and over?

In fact, most people don’t fill out all the registrations.. they just don’t want every gift. This is a good thing! It means that they readers that have just invested in a book on a subject, now are choosing you if they sign up for your mailing list.

This is your chance to shine. To give real value, and follow up with your new reader/prospect. They chose you, raised there hand, and said they were interested.

Should you mail a cross promotion on every book you get. NO WAY!

Be selective. Build strong relationships by telling your readers what you think is a good find for them. They will respect you for it and keep reading.

Book launch best seller campaigns should be one part of your marketing plans. Build reciprocity with the good authors you meet by telling your list about their books. (the Kevin Eikenberry post here is a example of this… I don’t post it to shill.. he’s an author I worked with last year, he called last week and I love what he’s doing.. will I make money from working with him?  I sure hope so, I want to hang out with this genius.)

Written by Warren Whitlock · Categorized: blogging, book marketing, internet marketing, online promotion, sell books · Tagged: amazon.com, best seller, book marketing, book promotion, pr hacks, publicity, selling books

Feb 04 2008

Free Training for Authors Who Want Audio or Questionnaires on Your Book Web Site

For a limited time, I’m offering a FREE TRAINING CALL for anyone wanting to use Audio or the AskDatabase on their web site.

1. Audio Generator is the simplest way to add audio to any web site. You can use it to send audio postcards, enhance the reader sign ups on web forms by 300-400% and phone in audio clips from any phone. –(that’s right, no equipment needed)

2. The AskDatabase uses a sophisticated technology behind the scenes to make it ultra easy to find out what your prospective readers want and then instantly design information tailored to exactly what they need.

Here the deal.. If you order either of the above from my link, then send me an email a warren@marketingresulstcoach.com I will help you set up either on your first installation.

Rules. 1) You must order from these links. 2) I will schedule your call only after you sign up

Sign up for AudioGenerator using this link <– allows you to send 3 audio postcards FREE before you buy

Sign up for AskDatabase using this link  <–Limited time $1 special for my readers

There are special offer when you use these links. I want o make sure that you start using these, so I’m offering this limited time offer.

Place a comment here if you have questions about the offers.

Written by Warren Whitlock · Categorized: book marketing, internet marketing, online promotion, sell books · Tagged: askdatabase.com, audio, audio post card, book marketing, internet marketing, online promotion, survey

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