Best Seller Authors

Book Marketing, Publishing, Author Resources

  • About
  • Twitter

Nov 23 2009

Textbooks Will Lead Us Away From Books

Paper books are winding down. We’ll have them around for a long time to come, but the kids going into college now are going to bring the future faster than you think

Joel West postulated these 3 reasons why Amazon will get out of the ebook business

  • Amazon‘s (AMZN) Achilles heel is the proprietary mobi format against everyone else’s e-pub, but if college students are using a book viewer for 4 years and renting books for one semester, this becomes almost a non-issue.
  • Moving from selling dead tree books (with printing costs and inventory risk) to renting e-books will reduce the publishers’ costs dramatically. If publishers don’t share those savings with consumers — given the student and politician outcry about textbook prices — there will be hell to pay. I suspect, however, that most will play games with planned obsolescence in hopes of keeping their margins up.
  • I doubt the e-book reader is a separate category over the long term. To me, it seems obvious that the e-reader will go the way of the pocket camera and the MP3 player as a dead-end stand-alone device.

I think it’s still early. We don’t know who will win the hardware wars

However, every author and publisher needs to look at how to profit from the move away from selling dead trees

Written by Warren Whitlock · Categorized: amazon, book marketing, publishing, sell books · Tagged: amazon.com, book printing, online marketing, publishing, selling books

Nov 29 2008

Publishing Seems Easier When You Remember Old School Book Printing

How a book is made from 1947

Written by Warren Whitlock · Categorized: book marketing, publishing · Tagged: book printing, book publishing, book video, how a book is made

Feb 05 2008

Print On Demand (POD) Explained – Guest Article

Though the term “on demand” usually refers to movies, the publishing world has a version of on demand called POD technology.

Publish on demand (POD) has really changed the way that the printing world produces books. In fact, there are hardly any printing houses that use traditional forms or printing technology, and many different presses now use POD technology instead. Rather than print a large number of books (or other types of publications) it allows a printing house to produce books as they are needed.

Many years ago, large numbers of books were printed at one time (often result in a large amount of waste). Today, those printing presses that use POD, only print one book per request. For example, if a press receives and order to twenty books, those twenty books are printed only after the order has been issued. This type of printing is also useful due to the fact that a POD press can easily retain digital copies of a text that are available when they are needed. Many university presses use POD as a way to print small quantities of texts as they are requested … and sometimes, a book that has been out of print for awhile can be reproduced using POD technology.

As far as efficiency goes, book publishing on demand technology has made printing small amounts of text very easy. Also, most POD presses will charge a publishing house one fixed fee per copy – no matter what the size of the order actually is. In this manner, the overall cost associated with POD printing is much lower than with traditional printing. Publishing houses will not have to keep a large amount of texts on hand when they use a POD company (instead, they can simply ask for copies as they are needed). From a publisher’s point of view POD printing really makes a lot of sense.

Though POD may be a valid printing option, there are also some negative things to consider concerning this process. Throughout the traditional printing procedure, the entire printing process is carefully monitored and inspected. When a POD company steps in, the printing is entirely digital, which means that a lack of quality control can occur. However, for the author that wants to self publish, contacting a POD company may prove to be inexpensive and useful.

As you can tell, book publishing print on demand technology has really opened up a lot of doors within the publishing world. As more and more publishing houses (and independent authors) move towards POD technology, traditional printing methods are slowly becoming a thing of the past … which may, or may not, be a good thing.

Aazdak Alisimo writes publishing articles for BookPublishingHouses.com – your resource for book publishing houses.

Written by warren · Categorized: book marketing, sell books, write a book · Tagged: authors, book marketing, book printing, pod, print on demand, publish, publishing

Copyright © 2026 · Altitude Pro Theme on Genesis Framework · WordPress · Log in