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Nov 23 2009

Textbooks Will Lead Us Away From Books

Paper books are winding down. We’ll have them around for a long time to come, but the kids going into college now are going to bring the future faster than you think

Joel West postulated these 3 reasons why Amazon will get out of the ebook business

  • Amazon‘s (AMZN) Achilles heel is the proprietary mobi format against everyone else’s e-pub, but if college students are using a book viewer for 4 years and renting books for one semester, this becomes almost a non-issue.
  • Moving from selling dead tree books (with printing costs and inventory risk) to renting e-books will reduce the publishers’ costs dramatically. If publishers don’t share those savings with consumers — given the student and politician outcry about textbook prices — there will be hell to pay. I suspect, however, that most will play games with planned obsolescence in hopes of keeping their margins up.
  • I doubt the e-book reader is a separate category over the long term. To me, it seems obvious that the e-reader will go the way of the pocket camera and the MP3 player as a dead-end stand-alone device.

I think it’s still early. We don’t know who will win the hardware wars

However, every author and publisher needs to look at how to profit from the move away from selling dead trees

Written by Warren Whitlock · Categorized: amazon, book marketing, publishing, sell books · Tagged: amazon.com, book printing, online marketing, publishing, selling books

Apr 06 2008

Why Blog? Reason No. 92: Book Deal

We see more and more stories about blogging with a paragraph like this:

Random House announces that it has purchased the rights to a book by
the blog’s founder, Christian Lander, an Internet copy writer. The
price, according to a source familiar with the deal but not authorized
to discuss the total, was about $300,000, a sum that many in the
publishing and blogging communities believe is an astronomical amount
for a book spawned from a blog, written by a previously unpublished
author.

Read the full story at The New York Times Web Site

That’s right. An author got $300,000 because of his blog.

Need any more reason to start blogging about you, your expertise, and your book?

Written by warren · Categorized: blogging, book marketing, write a book · Tagged: author promotion, blogger, book advance, book deal, book marketing, publishing

Feb 05 2008

Build Your Business With a Book

I was recently interview by Patrick Dougher. It’s a short inteview to help listeners understand publishing and book marketing

http://www.millennium-leadership.com/

Great interview series. 

Written by Warren Whitlock · Categorized: book marketing, publishing, sell books · Tagged: best seller, book marketing, patrick Dougher, publishing, radio, warren whitlock

Feb 05 2008

Print On Demand (POD) Explained – Guest Article

Though the term “on demand” usually refers to movies, the publishing world has a version of on demand called POD technology.

Publish on demand (POD) has really changed the way that the printing world produces books. In fact, there are hardly any printing houses that use traditional forms or printing technology, and many different presses now use POD technology instead. Rather than print a large number of books (or other types of publications) it allows a printing house to produce books as they are needed.

Many years ago, large numbers of books were printed at one time (often result in a large amount of waste). Today, those printing presses that use POD, only print one book per request. For example, if a press receives and order to twenty books, those twenty books are printed only after the order has been issued. This type of printing is also useful due to the fact that a POD press can easily retain digital copies of a text that are available when they are needed. Many university presses use POD as a way to print small quantities of texts as they are requested … and sometimes, a book that has been out of print for awhile can be reproduced using POD technology.

As far as efficiency goes, book publishing on demand technology has made printing small amounts of text very easy. Also, most POD presses will charge a publishing house one fixed fee per copy – no matter what the size of the order actually is. In this manner, the overall cost associated with POD printing is much lower than with traditional printing. Publishing houses will not have to keep a large amount of texts on hand when they use a POD company (instead, they can simply ask for copies as they are needed). From a publisher’s point of view POD printing really makes a lot of sense.

Though POD may be a valid printing option, there are also some negative things to consider concerning this process. Throughout the traditional printing procedure, the entire printing process is carefully monitored and inspected. When a POD company steps in, the printing is entirely digital, which means that a lack of quality control can occur. However, for the author that wants to self publish, contacting a POD company may prove to be inexpensive and useful.

As you can tell, book publishing print on demand technology has really opened up a lot of doors within the publishing world. As more and more publishing houses (and independent authors) move towards POD technology, traditional printing methods are slowly becoming a thing of the past … which may, or may not, be a good thing.

Aazdak Alisimo writes publishing articles for BookPublishingHouses.com – your resource for book publishing houses.

Written by warren · Categorized: book marketing, sell books, write a book · Tagged: authors, book marketing, book printing, pod, print on demand, publish, publishing

Jan 27 2008

Book Marketing Guest Article: Triple Your E-book Sales

When it comes to the ebook business, too many information marketers are leaving too much money on the table! Don’t be one of them. Here’s how to increase your profits by as much as ten fold once you apply these killer steps:

Killer Step #1: Write about niche topics

If your niche is too broad, chances are your ebook will appeal to very little people in your market, since your product will be too “cookie cutter”. Try to make your ebook topic as specific as possible. Instead of a topic like Time Management, try a topic like Time Management For Busy Moms instead.

Killer Step #2: Give them a taste

Offer your prospects a taste of your product by offering a sample/excerpt download of your ebook on your sales page. Once your reader has seen a part of your ebook and likes it, he will definitely want to get his hands on the full product. It’s a powerful concept, and it’s why department stores often offer samples of snacks and cosmetics at their stores.

Killer Step #3: Offer resale rights

Offer the resale rights to your product! This allows the buyer to resell your product and keep 100% of the profits. Of course, you can set terms such as a minimum selling price to prevent too much saturation in the marketplace. Generally, people love resale rights ebooks because they allow them to get into business instantly without creating their own product.

There you go, 3 killer steps to boosting your ebook revenue. Go try them today and surprise yourself with the results!

Fabian Tan is the author of the free 51-Page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!

Written by warren · Categorized: book marketing, e-book, internet marketing, online promotion, sell books, write a book · Tagged: book marketing, e-books, ebook, make money, publishing

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