Book Marketing, Publishing, Author Resources
Amazon continues to grow into it’s goal to take over the e-commerce world:
From ReadWriteWeb:
Amazon wants to do for physical product shipping what it’s done for web storage and computing power – leverage its surplus infrastructure built up by Amazon.com to offer cheap and easy infrastructure for all kinds of other activities.
For some time now, the exciting place to be on the Internet has been Twitter.com
I haven’t been ready to say authors must be on twitter.. there is still more value in getting your own site, blog, and MySpace, Facebook and LinkedIN first.
Once you have all those, or if you just want to see what you are missin.. watching my feed on twitter.
Here’s a twitter baloon I’ll be adding to the blog so you can see my latest short post or status update
Today’s post comes live from the Bloghaus (a room with wireless access) at the Affiliate Summit West show in Las Vegas.
My mission here is to find the best programs to help authors promote books online. There are dozens of interesting possibilities, some for authors that would like to earn money from their blogs and web sites.. others with access to millions of readers for your book.
I’ve been teaching authors to have a blog site for their book, and to write about subjects of your expertise, current events and personal antidotes to engage your readers and create a dialog to build online relationships.
Some authors have asked how to monetize a blog. That’s really quite simple.. just build a regular readership and join one of the many affiliate networks.
An Affiliate Network is usually free to join. It takes a minute to sign up, then you choose from hundreds of offers that your readers may be interested in, copy a line of code to your blog post, and get paid if your readers click and/or buy the offer.
The offers I’ve seen today include items for small business, parents, self improvement, technology, games and entertainment and health advice There is something for everyone.
One of the largest program is Amazon.com. You can sell your books, or books on any topic you want, and earn a commission from them.
However, the exciting ideas for me here at the Summit were the advertising. We put together a deal where millions of email readers will see articles about new books we are promoting. We will pay for the new leads generated and put our author’s books in front of thousands of new readers during our upcoming best seller campaigns.
I’ll have more on the details coming up in future posts. Leave a comment here and tell me if you are in an affiliate network, and how that is working out for you.
To make a living from your book, you need to have readers… and they need to buy your book
Sounds simple enough.. but most authors struggle. After all, you are a expert at what you do, not book marketing and promotion.
Instead of struggling, you could just hire a firm like BestSellerAuthors.com to sell your book.. but you really need to plan on marketing being an ongoing project. Promoting you and your book can pay off very well.
So here’s my number one trip to avoid the struggle. —> Just find our what works and copy it.
Daniel Grissom, who is the secret sales weapon behind Billion Dollar companies like Google, Hewlett Packard, UPS, NASDAQ, and Eli Lilly has a new book out:
Step Up! How To WIN MORE And Lose Less in Business.
You can read his book to find out how he wins.
But more important for authors.. you will want to take a look at the promotion for his book.
Dan put together a team of the best to help him launch, with winning strategies.
Take a look now while you can still get all the special gifts (you will want to look at these too.. to learn from these great marketers)
Leave a comment here and tell us what you think of the promotion, what new ideas you got, and get a bit of self promotion while you are at it.
I helped Pat O Bryan launch Portable Empires last year… Best Selling Author is just one of the things Pat does in his spare time.
As Pat puts it.. you can see that life today can be all spare time
It’s not about how hard you are working.. it’s about what you get done. Pat has it right (except for the odd coffee shop choices)