How a book is made from 1947
In the Future, Will We Need Bookstores?
Most of the publishing world desperately hangs on to any thread of the old way of doing things. Many bookstores, publishers and many authors are convinced that Google and Amazon are out to put them out of business.
Read about the current lawsuit against Google
As part of the settlement, Google will not show any part of in-copyright books online that are not included under its new “partner program,†according to Google chief legal officer David Drummond.
At the same time, Drummond claims that the settlement will help to boost Google’s scanning of books, and allow it “to begin offering in-copyright, out-of-print books for preview and sale directly online,†MarketWatch wrote. Google has already made more than 7 million books available to Internet users, and Drummond said, “We’re just getting started.â€
The settlement also tasks Google with creating the Book Rights Registry, an independent nonprofit service meant to “resolve outstanding claims by authors and publishers and to cover legal fees from class-action lawsuits against Google,†The Daily Telegraph reported.
I take a different point of view. Readers ultimately are the market. We want to get our information in whatever form we like, whenever and wherever we desire.
The market for books will not go away, but the institutions that cling to the past are doomed. I do hope the stores come up with a good reason for us to shop there.. I do like strolling through the shelves.. but the won’t survive if they just fight progressTechnorati Tags: book marketing, publishing future, bookstores
Easy Way to Learn Internet Marketing Without Investing a Fortune
My friend Ross Goldberg put on Internet Marketing seminars.
I’ve spoke at Ross’s events before, and seen how he delivers three action packed days of training.
Many of my readers have been to the Master’s Seminars, but others have said that the time away from home and expense of traveling makes it difficult to attend.
So you’ll be glad to know that Ross has a new way to experience this exclusive traing for under $10
Read about the virtual seminar deal and grab a seat before Ross sell this out.
I’ll be speaking on what it take to get your own book and online social marketing program as part of the program.
You CAN Judge a Book by it’s Cover
Amazon is talking about the Best Books of 2008 has an interesting list you may not have seen before.
The Best Cover Designs of 2008
Authors want to believe that the old adage “You can’t judge a book by it’s cover” means that they can overcome a lousy cover with great content inside.
Of course it’s true that the best writing, best advice, compelling story and secrets to a great life may be in a book with a mediocre cover… it’s also true that many books never get read because of the cover.
We teach authors that the cover, the distribution plan and above all, the marketing and promotion done by the author will largely determine whether anyone ever gets to read the material inside the book.
As an author, reader and publisher, I wish I could tell you different. I wish that worthy books, with important messages got out despite being ignored by the market. Sorry, that’s usually not the case.
Many great books never sell well, but the good news is that many authors, especially those with a sound book marketing strategy and online promotion system in place tell us that a book is the best thing that ever happened to them
Technorati Tags: amazon, book cover, cover design, selling books
Jim Got Me to Tell My Secrets to His Listeners
I’m getting many interview requests as author of Twitter Revolution, but still find time to help authors market their books.
Jim Kukral has become a good friend over the past few months. He’s a blogging and social media genius and wanted to know more about my Book Marketing Strategy course
So I gave him carte blanch to ask any question he wanted, provided he post it for you to see.
Listen know to learn more about book marketing