Best Seller Authors

Book Marketing, Publishing, Author Resources

I Am an S.O.B.

I just saw the post on Liz Strauss’s Successful-Blog.

I’ve made the list. I’m a SOB

Each week, Liz honors successful bloggers. Her site explains:

SOBbutton3[1]They take the conversation to their readers, contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on. Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. This award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

Are you an SOB?

Liz is one of the great givers online. If you have a blog, and want to do it right, give great value, and get recognition and respect, follow Liz Strauss and subscribe to Successful-Blog.com

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?!page in the sidebar.

Let me know if you are an SOB.

I Bribed Authors (for their own good)

I’m teaching a group of authors to market themselves on line and create their own best seller book.

bribe.jpgWe have a big opportunity for authors to network, so I sent them an email with a  bribe. Since it has my best tips for building your network of best selling authors, I thought I’d share it here.

(I left the bribe intact, but it will only be good through 3/16/2011)

SUBJECT: Getting Best Selling Authors to Promote YOU

Dear Author,

The secret of selling books is to reach readers.

And there is one thing we know readers do…

They read the books of other authors.

I’ve met thousands of authors. Each and every one of them want more readers. Successful authors have learned this simple fact:

READERS READ BOOKS FROM MORE THAN ONE AUTHOR!

You may not have a million readers yet. You may still be working on you book, but START NOW to network with other authors and you’ll be exposed to millions of readers before you publish.

How?

Remember, every author wants more readers. They all LOVE to hear that you bought, read, and shared their books.

When you see a new book from an author you want to connect with try this.

1. Order a copy of the book

2. Review the book on Amazon, your blog, or social media

3. Find their web site, blog, social media profile and drop them a note

WARNING: Don’t lead with "I bought your book, please buy mine" .. You’ll look like a salesman. Instead, write a complimentary note, thank them.

Here’s the big SECRET: Other authors are JUST LIKE YOU.. they read their reviews, comments on their blog, and the ALWAYS are glad to hear from a reader.

You never have to beg them to help you.. they KNOW it’s polite to reciprocate.

Will this always work?

Most of the time. And so much so that I"m SHOCKED that more authors don’t do this.

Ready To Try this?

We’re launching Donna Marie Thompson’s first book to BEST SELLER status on 3/16. You can read about it here:

http://BestSellerAuthors.com/bounce

When you order a copy, you’ll see 27 author authors who are also working to build their readership. All offering free gifts

You may find a few of the gifts are just what you need to help you in your own life. But that’s not the only reason to buy. Look for the authors who you can connect with . Subscribe to their newsletters, download their free gifts, and make sure you share their blogs and websites and books with your network (not the gift.. just their public stuff)

When you do this, you will be AMAZED at how often you get as personal note back from the author, thanking you for sharing and you will have a new friend.

Now, imagine how Donna Marie and I will react when you ask us to spread the word about YOUR BOOK.. We’d be DELIGHTED TO HELP YOU!

It’s that simple.. the SECRET that gets any author to share their network of readers with you

Try this today and I"ll be watching for your success story

Warren Whitlock
BestSellerAuthors.com

PS. HERE’S a BRIBE to help you get started. If you order TWO COPIES of "Bouncing Back From Loss" (one for you and one for a friend.. must be shipped to two separate addresses) I will give you INSTANT PROMOTION.

Send the two receipts (must have AMAZON order numbers) to me via REPLY to warren@MarketingResultsCoach.com) and Let me know where you want people to go to see your book/blog/promotion/event.

I will tell my 152,327 followers about you and your link.

It doesn’t have to be up now.. I will give you up to 90 days to give me that link.

To qualify, you MUST order TWO copies of the book from Amazon on separate orders on 3/16/2011.

You’ll get the gifts, the books, the connections and a promotional blast from me.

Video Opportunity in Los Angeles

Author 101 University is a must attend event for authors who are serious about making it in publishing.

imageI’ve told Rick Frishman that the “101” title is misleading. This has become a networking event that we go back to again and again.

The next one is March 3-6 in LA. I’ll be shooting video segments for my TV show.

Time will be tight, so I’m giving priority to my readers. You do have to be attending Author 101. If not, we’ll have other opportunities announced here in the future.

To get on the schedule, leave a comment below and let me know you’ll be there.

Author 101 is Sold Out

Last I heard, the event is sold out. Publishers, agents, book marketing professionals and authors gathering like this has a tendency to draw a crowd fast.

If you don’t have a ticket, but want to come and be in a video. let me know. I may be able to get a ticket. (leave a comment with your and I’ll email you privately).

“From Bud to Boss” is More Than A Book on Leadership

Kevin Eikenberry writes great books on leadership.

imageHe also has the launch blueprint down as well as anyone I know. Working with Kevin and his team is fun and profitable.

Watch the video, look at the offer today, and order a copy of the book for anyone you know that wants to be a better manager.

When you do, you’ll see the blueprint at work. Kevin’s community and the network of other best seller book authors who get involved with these cross promotions.

A great book and a blueprint launch will make for a best seller and build a business right

image

Why the Best Authors Have a Mailing List

With all the talk of social media and the dominance of Facebook in the out thoughts when we market your book online, authors have been asking me “Do I still need a mailing list?”

The answer is any unwavering YES!

In the 1990’s, just having an email address from a reader meant you had a connection. Then marketers got busy sending out offers and mailings, with some large companies reaching millions of subscribers. Spammers really added to the clutter to the point where many people shut down one email address and started over.

However, in the past decade, we’ve all come to depend on email for important communications. Most good email services do a pretty good job of catching the spam, and we’ve all learned to filter and ignore the mundane or irrelevant mail.

You Have to Be Relevant

When I talk to major marketers about their mailing lists, they tell tales of lower response rates to sales offer emails. One might think that email is on it’s way out.

Not quite, what on it’s way out is irrelevant emails.

It’s true that some young people forgo an email address to get their messages from other sources, but most everyone is getting email type messages in one or more places. Facebook has just announce integration with email systems. Emails between real people have a real conversation is alive and well.

What does this mean for an author today?

You have a major advantage when you engage readers using email. As an author you understand the power of the written word. In an age where much of the communications amounts to the written equivalent of grunts and murmurs, a little bit of attention to good writing really stands out.

Here’s some tips for getting your email read

  1. Make sure your are writing as a human being. Put your own name and a return address on every email and expect that some of your readers will reply and want a response. If you have a large following, you may need some assistance, but there’s no excuse for ignoring your readers.
  2. The SUBJECT LINE is the most important part of an email message. If your reader thinks it’s just another ad or notice, you’ve lost them before the message is opened.
  3. An email is not a book. Keep it brief, get to the point and let your readers know what do next to continue the conversation.
  4. Don’t send email just for your own goals. Pay attention to what the readers will be feeling and thinking when they get your email. What is their desire? Speak to those desires and they will respond.

How To Build Your Mailing List

When you know what your readers want, it’s easier to find other places they are reading relevant information. You can buy advertising, or reach these group in forums, chat rooms and user groups… or you can get creative…

My favorite way to find people who are anxious to read about a subject is a cross promotion with other authors in similar niches. We often put dozens to hundreds of authors together to announce a new book launch or business. We know that readers will like seeing what authors they know recommend.

Connect With the Best Authors for FREE

I set up ZeroCostPromotions.com to help authors build their mailing list when we launch a new best seller.

It FREE to join, just sign up at the link to become a PARTNER.

You’ll get the first notice of any upcoming book launch, specialized training, and an inside look at our best seller book launch campaigns.

The site is a bit dated. We are putting up the new page with paid options next month.

Become a PARTNER at ZeroCostPromotions.com to build your list with readers.