Best Seller Authors

Book Marketing, Publishing, Author Resources

Put Your Photo On Google Search Results

Here’s what we’re doing to get authors more Google readers

Google Authorship, More Google Readers
Establishing a two way link from Google to your blog allows Google to verify that you are the author, display your content as the original, and put a picture in the search results and get more readers from Google.

We’ve been overhauling every aspect of  this site. Updated infrastructure, new framework, behind the scenes code in the blog theme and dozens of tests on state of the art plug in and widgets that will help our contributors get publicity so that the very best authors and book marketing experts will enjoy contributing their best ideas for authors.

Today, we are testing Google’s #authorship settings.

On a web page, you’ll see a simple link like: Find us on Google+

Behind the scenes, we have a two way communications process going on. Our server talks to Google’s servers and get along better. When more searching for a topic or keywords about one of our authors looks at the search engine results page (SERP) they will see the author’s photo and be more likely to click. More Google readers from better looking search results.

Today, as we work on this, there is a big SEO expert conference going on and our insiders tell us that the hot topic is how this will affect every search result.

Here’s the Good News About Authorship for More Google Readers

As of August 30, a sample of tech blogs (usually the leading edge for these innovations) showed that 90% did not use the methods introduced in mid 2011 by Google. I would imagine that AUTHORS as a group is an even smaller percentage.

We’ll have reports on how this works, including a tutorial on just how to add authorship tags to your blog or website… Stay tuned.

Webinar for Authors “Create an Info Product Business From Your Book”

I’ve just lined up a special FREE webinar this week for authors or anyone with a idea to share.

Willie Crawford is a legend in the Internet info-products industry. He’s been creating and selling information products based on books, or just information and ideas from experts like you.

Willie came from humble beginnings, but once he found the system creating and selling information products online, he was able to secure his financial future, write a bestselling book and start sharing his message with authors and entrepreneurs like you

We Will Share Willie’s System for Product Creating and Sales

Here is a partial outline of topics that we will cover in this webinar:

  • The Secret To Making Money Online
  • Why Create Your Own Product
  • Why Write A Book
  • How To Easily Create Info Products In Other Formats
  • Creating A Product Is Actually EASY Compared To Marketing It
  • Market Your Product By Leveraging The Efforts Of Others
  • Finding Joint Venture Partners

New Widget Make it Easy to Get In FREE

We’re using DimDim to present this special event… a breakthrough in webinar technology.

Simply enter your email address in the widget below, and you’ll get the one click log in detail and list of the resources and websites we share during the webinar.

(notice that the widget show 7:55 pm Eastern as the start time. There’s a live chat, so come in at that time to say Hello to Willie, myself and the others.)

if you don’t see a Blue Widget above this line.. CLICK HERE

Be sure to click on the Facebook and Twitter SHARE BUTTONS so your friends can join us.

When you enter your email, DimDim handles the rest. It’s private (won’t be shared) and secure. You simply click on the link in the email you get when it’s time to start.

Free Facebook Promotion When Your Share This

altWhile working with authors who have joined our free Facebook page to promote good health, helping people and sharing great books during November, I found some authors are still having trouble with Facebook

That’s because Facebook is NOT a place to sell book directly.. it’s a HUGE RESOUCE for building a network that will help you sell more books than you ever thought possible.

The key to Facebook, social media, and ALL future book marketing and promotion: Today RELATIONSHIPS are more important than transactions.

Think about this.. you go into a bookstore and see a bargain bin. Do you expect to find the best ideas and help there?  NO. Those are the losers. The books that aren’t worth full price.

While some of the old rules of retailing apply to books and information products (i.e., having a sale).. for the most part, the more direct selling an author does, the lower the value of his expertise.

What you want is readers BEGGING FOR HELP and ANXIOUS TO ENGAGE. Social media is perfect for this.. and Facebook is the hands down leader.

So what do you do?

You stop saying “come buy my book” and start building relationships.. it’s as simple as that.

Here’s the action plan:

Start by finding like minded authors. I’ve talked to thousands for non-fiction expert authors over the past decade. Nearly every author I meet understands that their book is like a business card… just the start of relationship.

Finding authors in your niche, or related topics is easy today. Many of them already have a Facebook Page.

For an example.. I’ll use Brandi Funk’s “Cut Your Health Care Costs Now”

You’ll want to join us on this one.. It’s current, it’s gaining momentum fast, and (BIG HINT) It’s the one Warren is working on right now, so you know you’ll get more promotional oomph immediately Smile

Go to Our FACEBOOK PAGE and LIKE the page

Make Sure You Use the Facebook LIKE Button

The button below is very important to our networking. It’s active and link to the page we’re talking about. If you see a thumbs up and the word “Like” then you need to click it to “like” the page (used to be called “be a fan”)

If you see an unlike link, you know you have already “liked”

When you “like” using this system, you aren’t really making much of a commitment.. just networking and letting others know you are interested.

I suggest you LIKE the page of any author you know or want to network with. If there ever is a reason to disconnect, you simply click again (the owner of the page does not get notice)

No big deal how many pages you like/unlike with this.. VERY
important to use this when you network on Facebook

Now you are ready to cross promote with our network.

Our partners are posting on blogs, their Facebook pages, their newsletters, Twitter and more about others in the promotion. These tell people about Brandi’s book, and the idea of getting healthy information out this month. So here’s what you do:

  1. Post on your blog that you are one of the authors supporting this promotion. You’ll want to mention Brandi’s book and link to the Brandi’s Facebook page.
    It can be a review of the book, a description of the promotion, or short narrative of why you are joining us to promote good health and healthy helpful authors. Anything BUT an ad for your book (we’ll get to that)
  2. Tell Facebook and Twitter. Tell your readers, Tell your network.. Tell the world.
  3. We will do the same. The traffic you get will be to that post.. and the world will see you are a giver
  4. More people come to this page, some buy the featured book and some go back to your gift announcement.

This  publicity is permanent because the links on the web will be left up, indexed by search engines, and found by readers again and again.

Brandi will continue to post health tips here and network with the partners in the program. Soon there will be thousands of LIKEs (fans of the page) and high authority link juice (that’s SEO talk for “Google will like you more”)

When you start promoting like this… Shining the light on others besides yourself, you’ll find plenty of other pages and others to help out. They will be happy to tweet and talk about you AFTER you have done it for them. Simply LIKE their page, comment on their blog, share a link, blog about them or whatever else you can think of to promote their good work (for free and in just a few minutes of your time) and they will LOVE YOU.

Remember. You can get anything you want out of life if you help enough other people get what they want. While it’s normal for you to include your web site with your signature, mention your book or blog in a post, or share a resource that will lead to making you money.. more and more, people are attracted to those who HOLD OFF selling and help others first.

As all of your partners work to build the network. You can create your own Facebook page, cross promote new products, all that marketing stuff… but READERS want to see conversation. Makes sure you start with conversation!

Build the network and you will build your own brand. The next step is ON FACEBOOK

“How Social Media Can Improve Your Business And Our Communities”

Los Angeles, CA

imageEmerging Leader of United Way Social Media Training and Workshop for businesses and leaders on October 28th at 5:30 at Sheppard Mullin Richter & Hampton LLP in Los Angeles

Warren Whitlock of BestSellerAuthors.com will train local business leaders on social media strategies they can use to create a buzz, draw a crowd, raise funds and build a community with a non-profit events. The live interactive training session and workshop will cover how social media can grow your business and help build awareness for campaigns such as United Way’s Creating Pathways Out of Poverty plan.

Whitlock is co-author of the first book on Twitter.com, Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. He speaks to business and trade groups on social media marketing and is the host the syndicated Social Media Radio Show.

The workshop is open to the public. Seating is limited, RSVP by calling 213.808.6251 or via email EmergingLeaders@unitedwayla.org

BestSellerAuthors.com is a web site for authors, speakers, business professionals and though leaders sharing new ideas, best practices and promotional ideas to help experts create a presence online, share important memes and messages, attract new readers and business leads and create online marketing systems to make a book (or idea) a best seller. Warren Whitlock is the publisher.

United Way is a worldwide network in 30 countries and territories, including nearly 1,300 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all. Our focus is on education, income and health – the building blocks for a good quality of life. United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done. LIVE UNITED is a call to action for everyone to become a part of the change.

United Way of Greater Los Angeles is a nonprofit organization that creates pathways out of poverty by helping homeless people move into housing, providing students with the support they need to graduate high school prepared for college and the workforce, and helping hard-working families become financially stable. United Way identifies the root causes of poverty and works strategically to solve them by building alliances across all sectors, funding targeted programs and advocating for change.

When Should A Author Invest In Himself?

I just read an excellent article called The 10 Worst Business Ideas of All Time by Dave Logan.

Most of the ideas were focus companies and used language that might turn off some authors. However, as we’ve said many times here, Your Book is a Business

planewithbikeWhen I speak to authors, explaining how successful authors invest in themselves, their marketing, the brand seen online and relationships to move to the next level, I often here objections about “tough times” or “I’ll do that when I get the book done”

To get another perspective, I quote #3 in the 10 here:

Since times are tough, suspend training.

A company that’s flush with cash doesn’t prove its commitment to the employee by investing a little on training and development. But that same company does prove its commitment to shredding the culture and setting its principles on fire when it sacrifices these activities in tough times.

When times are hard, employees (and managers and executives) often don’t know what to do. This is exactly when training and development (done well, not the ultra-lame stuff that’s pre-packaged and devolves into simple and useless steps) can make the difference. Even more important, this is when company leaders are most closely scrutinized, so it’s good to be seen doing the right thing.

Whenever you think “I’m too busy” or “I’ve got to make some money first”.. remember how successful businesses and entrepreneurs stand out.. They do the right things when it hard to do the right things.