media publicity Archives - Page 4 of 8

Oct 14 2009

Connect Your Book With Real World

One of the few areas growing in publishing is the Blogoshpere. While others are shutting down, worried that e-books or the economy will kill sales.. the bloggers I know are talking about bigger advances, best sellers and respect from media and publishers.

How to connect with Bloggers.

There are millions of blogs and bloggers. The vast majority are splogs (blogs set up to spam) or static, underutilized locations with a few posts talking about themselves.

These are NOT the ones to talk to 🙂

Instead, meet the bloggers. They love to congregate. There is a blog meetup or seminar every week in some cities.

This is how Twitter Revolution got started. I wanted to connect with bloggers to promote books, found them online, at blogger conventions and on Twitter. I started using Twitter just to promote other’s books.

At a recent convention, I met Murry Newlands. He pulled out a camera and asked me about my book. You’ll see that I didn’t have one in hand.

Murray did not edit the interview.. put it up on YouTube and I just grabbed th code from them to embed here (a simple cut and paste).

Now I’ll add a link back to Murray to thank him and encourage him to talk about my book and this site.

Watch the video and see how easy this is:

http://www.murraynewlands.com/2009/10/warren-whitlock-an-interview/

Technorati : Twitter Revolution, author promotion, author video, book marketing, promoting books, self promotion, selling books, social media
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Sep 12 2009

GUEST ARTICLE: Want to Get FREE Publicity for Your Books? Try Pitch Rate

As an author you are considered an expert in the field in which your book is written. The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for Authors recently drummed up some good press as someone interviewed me about the popularity of Facebook. The press called me because they noticed I was an expert in the field of Social Networking. You can get the same exposure for free, by going to PitchRate.com.

Pitch Rate is a free service that connects journalists with subject experts for free media coverage.

Simply create an account at Pitch Rate and fill in your profile as completely as possible. Your profile is what members of the press read before they decide to contact you. This is your chance to show the world what you are an expert at and why you should be considered an expert.

You can set your account to receive daily emails from Pitch Rate to see who is looking for experts in your area. Requests can be easily sorted by category or keywords by visiting the “Search Requests” tab once you’ve signed in. Once you’ve found a request you’re interested in, simply make a pitch and all of your contact info contained in your profile will automatically be attached. At this point, it’s just a matter of playing the waiting game to see if someone is interested in you and your book.

One of the constant struggles I see with authors is the need to be continually marketing your book to be successful. A website like PitchRate.com is great for authors to be able to quickly set up an account and receive marketing opportunities for an extended period of time. With just a few minutes of work, an author can expose him or herself to potentially hundreds of press opportunities.

For more tips and tricks on how to sell a ton of books, go to Michael Volkin’s new website SellaTonofBooks.com and purchase his new book Social Networking for Authors-Untapped Possibilities for Wealth.

Aug 19 2009

GUEST ARTICLE: How to Make the Press Interested in You and Your Book

I can’t believe the number of authors I hear on the radio that get stumped by questions the host asks about their own book. Here is a tip that will not only make you sound better on the radio, but will make it easy on the press to want to pick you to interview as opposed to the hundreds of other books all competing for air time.

Write about 12-15 questions you would like the radio show host to ask you while on the air. After the questions are written, copy them onto a separate document and write the answers to those questions. Now you have two documents, one with questions and one with questions and answers. The one with questions will go to the radio show host (or other press) and the one with the answers will be your copy to have on standby during the interview. On the document with questions, put in parenthesis after each question how long the answer will take. For example: How long did it take you to write the book (answer takes 1 minute 30 seconds). This will greatly help the radio show host know how long each answer should take and helps the producer know long the interview will last.

Picture 50 books on a producers table, 49 of them are just authors looking for an interview. The host will have to read the books, develop the questions and make a timeframe for the interview. The other one is yours, with a list of questions and an exact time frame of the interview length. You are doing the work for them and they are more than likely going to pick your book out of the bunch.

To get some radio interviews right now, go to www.BlogTalkRadio.com and contact some of the hosts with your new list of questions and watch your book sales take off.

For more tips and tricks on how to sell a ton of books, go to Michael Volkin’s new website SellaTonofBooks.com and purchase Social Networking for Authors-Untapped Possibilities for Wealth.