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Nov 23 2009

Textbooks Will Lead Us Away From Books

Paper books are winding down. We’ll have them around for a long time to come, but the kids going into college now are going to bring the future faster than you think

Joel West postulated these 3 reasons why Amazon will get out of the ebook business

  • Amazon‘s (AMZN) Achilles heel is the proprietary mobi format against everyone else’s e-pub, but if college students are using a book viewer for 4 years and renting books for one semester, this becomes almost a non-issue.
  • Moving from selling dead tree books (with printing costs and inventory risk) to renting e-books will reduce the publishers’ costs dramatically. If publishers don’t share those savings with consumers — given the student and politician outcry about textbook prices — there will be hell to pay. I suspect, however, that most will play games with planned obsolescence in hopes of keeping their margins up.
  • I doubt the e-book reader is a separate category over the long term. To me, it seems obvious that the e-reader will go the way of the pocket camera and the MP3 player as a dead-end stand-alone device.

I think it’s still early. We don’t know who will win the hardware wars

However, every author and publisher needs to look at how to profit from the move away from selling dead trees

Written by Warren Whitlock · Categorized: amazon, book marketing, publishing, sell books · Tagged: amazon.com, book printing, online marketing, publishing, selling books

May 08 2009

They sold the “O” in “Lost” .. boldly grow in the new frontier

Last week the 'Lost' opening sequence became an ad for Paramount Pictures' 'Star Trek' movie.Want to buy a vowel?

Last week episode of “Lost” had a surprise in the opening credits.

A constellation of stars and the U.S.S Enterprise flying out of the letter “O”

Tonight, on my Social Media Radio Show, we will talk about cross promotion, causes and how YOU can get your own brand recognized online.

Paramount paid a fortune to have “Star Trek” on this hit TV show.. my guests will share how you can get ZERO COST promotion in a huge movement that is coming soon.

Get your FREE Account on BlogTalkRadio so you can participate in the live chat

Technorati Tags: star trek, lost, ged999, good energy day, online marketing

Written by Warren Whitlock · Categorized: media publicity, online promotion, social media · Tagged: ged999, good energy day, lost, online marketing, star trek

Apr 12 2009

42 Rules for Book Marketing

I just heard from Mitch Levy, of 42 Rules for Driving Success with Books

We helped Mitch launch his new book for authors, which shot up the Amazon best seller lists last week.

42 Rules for Driving Success with BooksI want to thank you for your support and participation in our Amazon
launch this week. I’m very pleased to announce that the book is an
Amazon Best Selling Business Book! We couldn’t have done it without
you. In fact, an unsolicited comment on FaceBook from one customer was
“The bonuses are spectacular”

Last I checked, the bonuses were still available, but even when they are gone, author help from 42 expects in one book is a great value.
Technorati Tags: 42 rules, mitch levy, self publishing, online marketing

Written by warren · Categorized: amazon, book marketing, publishing, sell books, write a book · Tagged: 42 rules, mitch levy, online marketing, self publishing

Oct 27 2008

Be “The Author Who Cares” to Set Yourself Apart in Your Book Marketing

Roger Parker asked me to speak to his private group of guerrilla marketers about book marketing and self promotion using social media.

I’ve been a fan of Jay Conrad Levinson and member of the Guerrilla Marketing Association, but I wondered about doing this as publicity. After all, there wasn’t a link I could share and promote the call to my mailing list or social media friends.

Roger is a friend, so of course I said yes and thought of it as a favor for someone that may connect me with resources later. Following the Law or Reciprocity I knew that I did not need to track this to immediate sales, I give where I can and know it wilil pay of in the long run.

I got more than I bargained for.

Roger did an excellent job on the interview and helped bring out some vital information for his group. Then he blogged about one tip I gave him about using Amazon in a new way. I linked back to that and tagged Roger’s site on social media.

I have been doing several interviews a day for my new book Twitter Revolution, so I’ve not been working the online promotion for book marketing as much. But today, I had a moment to search on my name (I recommend this for all authors in my free course at http://BookMarketingStrategy.com).

#1 is still my named site. #2 out of 30,000+ links was Roger Parker’s Blog

roger parker, twitter book, online marketing, blog interviews

Written by Warren Whitlock · Categorized: book marketing, media publicity, online promotion, social media · Tagged: blog interviews, online marketing, roger parker, twitter book

Apr 14 2008

Get a Millionaire’s Wealth System For Authors.. Now Just #1?

I’ve been telling you about Matt Bacak, the millionaire who build his business teaching the principles in his first book (which we made into a best seller).

Now Matt gone crazy.. I think he’s really flipped

Watch the video on this page to see what I mean

In my opinion, with all the content he added to the course, and with the popularity growing as more and more authors wanted to learn Matt’s system.. Matt should have raised his price to $7500 to get an author online.

Instead, he just announced that he’s giving it way!

Okay, technically, he’s not giving it away. You have to pay a dollar that he is giving to charity (Habitats for Humanity)

This can’t last for long. Matt giving away a $5500 course for $1. Grab it now while you can

Technorati Tags: wealth system, internet training, make money online, book marketing

Written by Warren Whitlock · Categorized: book marketing, internet marketing, internet training, make money online, online promotion · Tagged: internet training, make money online, matt bacak, online marketing

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