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May 08 2009

They sold the “O” in “Lost” .. boldly grow in the new frontier

Last week the 'Lost' opening sequence became an ad for Paramount Pictures' 'Star Trek' movie.Want to buy a vowel?

Last week episode of “Lost” had a surprise in the opening credits.

A constellation of stars and the U.S.S Enterprise flying out of the letter “O”

Tonight, on my Social Media Radio Show, we will talk about cross promotion, causes and how YOU can get your own brand recognized online.

Paramount paid a fortune to have “Star Trek” on this hit TV show.. my guests will share how you can get ZERO COST promotion in a huge movement that is coming soon.

Get your FREE Account on BlogTalkRadio so you can participate in the live chat

Technorati Tags: star trek, lost, ged999, good energy day, online marketing

Written by Warren Whitlock · Categorized: media publicity, online promotion, social media · Tagged: ged999, good energy day, lost, online marketing, star trek

Comments

  1. Andrew Darlow says

    at

    Hi Warren:

    Thanks for pointing this out and I look forward to hearing what you have to say about cross-promotional opportunities. I have a bit of a problem with ads being sold into clearly Editorial settings. I think that in this case, it appears this is a paid ad, but because JJ Abrams, the co-creator of LOST is the director of the Star Trek movie, it makes it more “cloudy” regarding whether it was paid for or not.

    I generally think that it is better to put the words “Advertisement” over any editorial content that is paid for, or else all editorial content might be suspected as being paid for directly by someone. For example, how does anyone know if a box of cereal, laptop, or mp3 player was placed on a TV set for a fee unless there is a disclaimer? Should we just assume it was?

    Google always has the words advertisement next to their text ads, for example, and magazines and newspapers clearly label what is paid editorial content by putting “special advertising supplement” or “sponsored content,” or some other wording.

    Thanks again for the work you do.

    All the best,
    Andrew Darlow
    —————————————————
    Andrew Darlow
    Editor, The Imaging Buffet
    http://www.imagingbuffet.com
    Author, 301 Inkjet Tips and Techniques:
    An Essential Printing Resource for Photographers – http://www.inkjettips.com

    Reply
  2. Andrew Darlow says

    at

    Hi Warren:

    Thanks for pointing this out and I look forward to hearing what you have to say about cross-promotional opportunities. I have a bit of a problem with ads being sold into clearly Editorial settings. I think that in this case, it appears this is a paid ad, but because JJ Abrams, the co-creator of LOST is the director of the Star Trek movie, it makes it more “cloudy” regarding whether it was paid for or not.

    I generally think that it is better to put the words “Advertisement” over any editorial content that is paid for, or else all editorial content might be suspected as being paid for directly by someone. For example, how does anyone know if a box of cereal, laptop, or mp3 player was placed on a TV set for a fee unless there is a disclaimer? Should we just assume it was?

    Google always has the words advertisement next to their text ads, for example, and magazines and newspapers clearly label what is paid editorial content by putting “special advertising supplement” or “sponsored content,” or some other wording.

    Thanks again for the work you do.

    All the best,
    Andrew Darlow
    —————————————————
    Andrew Darlow
    Editor, The Imaging Buffet
    http://www.imagingbuffet.com
    Author, 301 Inkjet Tips and Techniques:
    An Essential Printing Resource for Photographers – http://www.inkjettips.com

    Reply
  3. Ken says

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    Hi Warren,
    It was a pleasure meeting you at the Impact event in Orlando!
    Ken
    thenascarguy (sorta)

    Reply
  4. Ken says

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    Hi Warren,
    It was a pleasure meeting you at the Impact event in Orlando!
    Ken
    thenascarguy (sorta)

    Reply
  5. Ken says

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    Warren,

    BTW, I ordered UR book through Amazon – local Borders say “it’s on the way”.

    Ken
    thenascarguy

    Reply
  6. Ken says

    at

    Warren,

    BTW, I ordered UR book through Amazon – local Borders say “it’s on the way”.

    Ken
    thenascarguy

    Reply
  7. ste h says

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    yeah i’ve ordered the book as well.

    Reply
  8. ste h says

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    yeah i’ve ordered the book as well.

    Reply
  9. Newman says

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    Wow I didn’t even notice that when I was watching it.

    Reply
  10. Newman says

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    Wow I didn’t even notice that when I was watching it.

    Reply
  11. Kathy says

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    Hmmm, I would love to read the book! I’ll do a hike now to Amazon! 🙂

    Reply
  12. Kathy says

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    Hmmm, I would love to read the book! I’ll do a hike now to Amazon! 🙂

    Reply
  13. greg lopez says

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    Wow..i’ve ordered your book as well.

    Weight Loss Twins

    Reply
  14. greg lopez says

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    Wow..i’ve ordered your book as well.

    Weight Loss Twins

    Reply

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