Best Seller Authors

Book Marketing, Publishing, Author Resources

This Will Pay You To Market Your Book.. FREE Best Seller Resource

Jay Conrad Levinson is one of the biggest best selling authors of all time. He’s sold millions of Guerrilla Marketing books and made enormous sums of money while promoting his revolution for small businesses.

I’ve read over a dozen of his books, been a member of his association and worked with Jay on a few promotions. He is an author you should be modeling for success.

There are two reasons you need to watch this new video from Jay…

  1. Jay talks about setting up marketing that pay you
  2. The team working on this new book promotion will give you and example you can learn from for your own book

Watch the free video now to see for yourself how this works.

Then be sure to get the report, and share this link with your friends and partners

The Shortcut for Authors Looking for Media Exposure

Are you still waiting for Oprah to call?

News show, interview programs and reporters of all types now depend on blogs and social media to get their ideas.

Debbie Weil posted the stats.. 75% of reports are reading blogs

Get know online, get a blog and user profile at the social networking sites.. participate by leaving a comment when you read a good blog post. It works.

Marketing Book Review: “The New Rules of Marketing & PR”

I was prepping for a class teaching online book marketing and came across David Meerman Scott’s “The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing * online media to reach buyers directly”… and since I haven’t posted a review, thought it would be appropriate to share it here.

The book came out last year, and uses numbers from 2006, but there isn’t anything in the book that wouldn’t be appropriate for authors to put into action right now. As Scott admits at the end of the book “I don’t expect you to implement all of this as I haven’t myself.” I admit the same. There is a lot to keep up with to market today.

The key point Scott makes in “The New Rules of Marketing & PR” is that we should not be pitching media for coverage. There are millions of bloggers, social networking leaders, and other who are already having discussions on your topic. All of them need content, and once you start getting a reputation online, the traditional media will find you in search engines.

The recommend actions for an authors wanting to become a best seller online are much like I talk about here.  I’ve summed these up in terms of author promotion, but companies are advised to do the same things.

  1. Get a blog and post quality content
  2. Comment on other blogs
  3. Issue press releases designed to be read by your readers
  4. Make sure you are present on social networking sites.

If you have a background in PR or marketing, you’ll especially like the Scott’s frame of reference. The book is written in a style that anyone can follow. The examples show how many authors, bloggers and companies have found new readers, launched products, increased sales and made best sellers.

Do these an you will see more traffic, readers and sales of your book.  Post a comment here and let me know how you are planning on getting more web presence, or ask a quesition about book marketing so I can answer

Web 2.0 is a Farce.. Nothing New About Social Media

In 1995, FastCompany debuted with this cover.

We knew that computers were more than number crunching machines way before that and use out PC’s to connect with modems to BBS (bulletin board systems) and send messages about topics of interest (mostly tech, but there were long threads about current events, politics, religion).

And since when is the idea of giving a friend a tip on what movie, music, TV or product they would like a Internet idea?

Granted, the new technology has allowed us to be online constantly, keep in touch with more people quicker and stay in touch with old friends while developing new friends.

It’s a must for any author marketing his book today.

Speaking of marketing. What about the “new idea” that the consumers are in control?

Weren’t they always in control of what they decided to consume and purchase?

There was a period of time when large advertisers seemed to get the upper hand. Spend enough money on national TV ads and people will try your product.

The key word is “try” not “love”

David Ogilvy, in “Confessions of an Adveriisng Man” in the 1960’s told us that we could get a consumer to try a product, but if the product sucked, the advertising would just speed up it’s demise.

With today’s technologies, your bad product or false promises will spread faster than ever. You might try to fool some of the people some of the time, but with social media and networking technologies, you can’t fool all the people all of the time (not a new idea either)