Best Seller Authors

Book Marketing, Publishing, Author Resources

Why Don’t They Care About MY Book?

No doubt you are anxious to share your message with everyone you meet and talk about your baby.  You have an emotional bond with your book, your topic and are excited to share it.

Authors love their books.

Readers aren’t like you. They have motivations and emotional triggers and their own goals. You and you book are not at the top of their lists.

So How Do You Get Their Interest?

In all your book marketing, social media, interviews and interactions with readers, make it about them.

fascinate_coverSally Hogshead, wrote a book explaining how to be fascinating. FASCINATE: Your 7 Triggers to Persuasion and Captivation

I just finished reading Sally’s book and have dozens of questions for her whenever I get a chance to do an interview. She’s an expert on her topic and I imagine could produce more content, talk for hours and fascinate you with what she knows.

However, on Sally’s Blog, there are interviews with other authors that would be on interest to anyone wanting to know more about persuasion and fascination.

Sally marketing is for her readers. Provides information that readers will love and draws you in with an appeal to your emotional needs, not hears.

Your Appeal To Readers Emotions

unmarketingcoverWatch Sally’s video below. It’s a short and simple interview with best selling author Scott Stratton about UnMarketing: Stop Marketing. Start Engaging.

This short interview asks questions that would interest readers of Fascinate, and focuses on a message Scott is sharing.

Scott practices this too. The interview is not “why buy my book” or him. His answers are directed to the subject, from the hear and great advice for any author.

Watch for the information. Watch for the method and think about how you might go beyond selling your book and think about what appeals to your readers emotions.

How to get readers to care about your book.

How Authors Make Money

The other day, we had Peter Winick on the Profitable Social Media radio show.

Peter is the brains behind so huge best selling books, and specializes in strategies to sell lots of book and turn your content into a substantial income.

Here’s a clip from the show where I Peter talks about what he does. If you listen for a few minutes, you’ll also hear another guest, Pat Obryan, volunteer to have us talk about expanding his platform.

You may not have heard much about Peter. Like me, he works mostly with large book and product launches from behind the scenes.
 

Peter and I want to help more authors and combined our talent to put on a series to you authors make a lot more money from your content, without a huge start up cost.

If you are an author looking to leverage your content into new revenue streams, I invite you to apply at http://PlatformRoadmap.com

Jack Canfield on How He Sold 115 Million Books

Jack Canfield is one of the most successful authors and speakers of all time.

He was featured in the movie “The Secret” and co-created the “Chicken Soup for the Soul” series which has sold over 115 million books.

In fact, at one point he had seven books on the New York Times Best Seller List simultaneously –a world record.

Want to hear how Jack became so successful and how you can use his strategies to get where you want to go as an author, speaker or entrepreneur?

If so, you’re invited to a free telephone seminar on Thursday, April 16th on which you’ll hear Jack interviewed by my friend Steve Harrison.

Whether your book or project is still in the idea stage or you’re already a pretty advanced marketer, you’ll come away with fresh insights you can use.

Click here now to register for Thursday’s call

Even if you’ve heard Jack before, you’ll come away with strategies you can use right away.  You’ll discover:

  • Jack’s journey from inner city public school teacher to bestselling author and speaker.
  • How he and co-creator Mark Victor Hansen kept going when “Chicken Soup” was rejected by 144 publishers.
  • What to do if you find yourself reluctant to aggressively market your work.
  • Jack’s advice if you need to make money within 30 to 60 days.
  • The two mindsets you need to create a bestselling book.
  • How to find someone to sponsor your book.
  • The “bypass marketing” strategy that made “Chicken Soup” a big hit.
  • How to systematically create word-of-mouth marketing for your book.
  • Jack’s advice for getting started as a public speaker.
  • What most people don’t understand about the Law of Attraction and how it helped him get on Oprah, hit the New York Times Best Seller List… and more!

Click here now to listen to reserve a FREE seat for Thursday’s call with Jack Canfield

Why Sell Books One by One? Here’s How To Sell A Truckload.

Matthew Bennett is a self-published author who’s relatively unknown to the general public. Yet he’s sold over 5 million books in quantity to Fortune 500 corporations including Disney, Reebok, NBC, Abbott Labs, Pfizer, US Healthplans, Subway and innumerable others.

Want to learn how he does it… and how you too can get started selling your books by the truckload to big companies?

Join me on a free telephone seminar on Wednesday, July 23rd on which you’ll hear Matthew interviewed by Steve Harrison of Book Marketing Update about his methods for proven system for selling tons of books.

Go here now to register:

On Wednesday’s teleseminar, Matthew will reveal why you don’t have to be a well-known author (or even an expert) to get companies to buy your book.

You’ll hear how as a single guy living in California, he wrote a book called “The Maternal Journal.” He sold more than 3 million copies of that book alone to companies like Ross Labs and Babies ‘R Us. These companies offered the book as an incentive to increase sales.

He’ll also reveal:

  • How he’s used this strategy to sell millions of books AND raise over $1 million for charity.
  • The top three reasons it’s often easier to make HUGE sale than it is to make small ones.
  • How even shy, introverted writers can sell a boatload of books to big companies.
  • The three things you ABSOLUTELY HAVE TO ARM YOURSELF WITH before ever pitching your project.
  • Matthew’s five secrets of how to identify and reach the right person at the right company to sell truckloads of your books.
  • How to never pay a printing bill again with your own money! You’ll learn how to get paid BEFORE you print your books!
  • Three proven ways to avoid wasting months (and sometimes years!!) on your project.
  • How to get nonprofit organizations to endorse your book (he’s gotten endorsements from such organizations as American Heart Association, March of Dimes, and American Diabetes Association!)

To register for Wednesday’s call with Matthew FREE just click on this link now

Did You Ask People To Buy Your Book?

Radically Transparent by Andy Beal
I spent some time with Andy Beal last year. He’s an expert at the kind of marketing I’ve been telling authors to use, and his book Radically Transparent: Monitoring and Managing Reputations Online will be a must read for any authors wanting to attract readers online and build strong relationships fast.

I read Andy’s blog and follow him on Twitter.. got a message today that lead to this Amazon.com trick

Andy doesn’t have a big promotion promising you goodies for buying. But he is marketing himself and his book, I imagine he’ll be a best seller just with the social marketing that he is doing so well.

As you can see. This is a transparent attempt to get you to buy my friends book, let him know that I support him, and offer something that I know is good for you.

Sometimes all it takes to get book sales is to ask readers to go buy your book