Best Seller Authors

Book Marketing, Publishing, Author Resources

The $1 Offer. Is it Too Good To Be True?

I’ve been profiling the new deal and promotion of millionaire author Matt Back and recommending you give $1 to Habitats For Humanity while receiving access to all the materials of Matt’s $5500.00 course on Internet Lead Generation and Marketing.

Naturally, the question comes up.. Is this too good to be true?  Why would someone give away a course that was selling well?

Has Matt really lost his mind?

The offer page here has a 57 second video that explains Matt’s motivation. But is that all?

I think anyone can guess that a 30 year old entrepreneur likely has plans beyond this. Read his page, and you will see that he still has a monthly newsletter and other products. In fact, he throws in a monthly complimentary subscription, knowing that most people who get it will want to continue to receive the cutting edge marketing and promotion strategies he shares.

Successful authors know that any income from the first book or information product that you buy is only a small part of running a successful business based on your book. We know that people like free samples and pack as much powerful information as we can into those samples.. knowing that it’s an powerful introduction to who they are and what they do.

What about you?

Do you have a business model where know the real lifetime value of each new reader?

Calculating the average life time value of readers using this simple equation. Take the total sales from a group of readers, with your best estimate for the time they will keep purchasing if you take good care of them. Then divide that number by the number of books sold (or readers added to a subscription list).

When you know the lifetime value, you can do some very interesting promotions. You can likely afford to pay more than your competition for advertising, you can add bonuses with real value and increase customer service.. knowing that when you take better care of new readers, they will be even more likely to stick around and buy again.

Best of all, no matter how obvious this common sense advice sounds, MOST authors and businesses don’t know their lifetime value numbers. They are left to guess on what they should spend, get scared about marketing costs, and cut corners on customer service and become easy to beat.

I’ve watched Matt Bacak’s customer service over the years. I have seen him buy $50 steak dinners for 50 strangers at a conference (Hs sales at that conference were through the roof). I’ve been to his office and seen the elaborate fulfillment and customer service systems he’s set up. Last month, I joined 132 of Matt’s happy client for a bonus refreshers course. Sitting at dinner with them (Matt’s treat of course) I heard story after story of their successes.

I’d imagine that there are nay sayers who think that all marketers are trying to pull something, but I’d rather look at successful models and find role models that can help you build your own information empire around your book. Whenever I watch Matt use the same principles that I teach every day, I learn something new because he’s a master of implementing simple marketing strategies that can grow your business rapidly.

So please, go take a look at Matt’s promotion. Spend a buck and see all the details behind the curtain. If you decide you don’t totally love the newsletter, I can guarantee you that you can drop it and never spend another dime.

My bet is that you will see at least several ideas that will turn into profits.

My guess is that you will be like me.

What do you think? Take a look at the promoiton now and post a comment.

This Will Pay You To Market Your Book.. FREE Best Seller Resource

Jay Conrad Levinson is one of the biggest best selling authors of all time. He’s sold millions of Guerrilla Marketing books and made enormous sums of money while promoting his revolution for small businesses.

I’ve read over a dozen of his books, been a member of his association and worked with Jay on a few promotions. He is an author you should be modeling for success.

There are two reasons you need to watch this new video from Jay…

  1. Jay talks about setting up marketing that pay you
  2. The team working on this new book promotion will give you and example you can learn from for your own book

Watch the free video now to see for yourself how this works.

Then be sure to get the report, and share this link with your friends and partners

Book Marketing Guest Article: You can self publish

Self publishing has both a long standing history, even Edgar Allen Poe self published. Technology today makes self publishing quick, easy, and as expensive or inexpensive as you want to make it. Best of all, consumers do not care who published you; all they care about is whether your information holds value and benefit for them. But this is not the only reason to self publish. Self publishing means you get 100% of the control of your book and 100% of the profits. Traditional publishing means you give up control and the majority of the profits.

Whether you self publish to build your current business or you are planning on using your book to launch a new business, you can easily make six figures and more each year by leveraging the fact that you are a published author.

Many authors miss major money making opportunities when they write their book because they are focused on the old publishing model. The model that says you write for years and years, suffer tons of rejection from the large publishing houses, and then finally on some golden day in the future, you make it big.

Traditional publishing definitely is not the fastest way to make a good income. Royalties are never what you think they will be and you are still responsible for promoting and marketing your book – with money from your own pocket. The only thing traditional publishing accomplishes is to place your book in bookstores, and to handle the printing and cover art decisions. You can do that on your own.

Want another truth? Selling books in bookstores can be one of the worst ways to monetize your book and your new business. Utilizing tools available to you via the internet and marketing your book online is now one of the most lucrative methods of selling books – no matter what the topic.

What most authors think of when they contemplate writing a book is heading to the bookstore to see their book on the shelves. What about seeing their book listed at Amazon.com or being able to visit their own website where they sell their book? While you can still go to the bookstore to see your book on store shelves, the internet has changed the face of publishing. Not only is it easier to self publish a book, the internet makes it easy to market your book and to sell it. Quite simply, the internet makes it easy to make a tremendous profit off of your book.

With the internet available 24/7 and accessed by billions all around the world, after you have written your book, it will be a sales person working all hours of the day and night just for you. People will purchase your book at anytime, day or night. As an author, you can literally make money in your sleep. Imagine waking up each morning and counting what you have made overnight!

Here is the last step that ‘starving artists’ do not know. Your book is only the first step in a line of products you can create. These products can be anything your imagination will allow you to create. Including information products, coaching, continuity programs consulting, public speaking, software, courses the list goes on and on. What will be your most effective marketing tool to sell all of your new products? Your book, of course.

For Your FREE MP3 (Value $97.00)
How To Make A 6 Figure Income Writing & Publishing Your Own Book
Go To: Write A Book

Bob Burnham
Entrepreneur, Consultant and # 1 Amazon Best Selling Author of “101 Reasons Why You Must Write A Book”

For Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com