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Nov 05 2012

“E-Book Piracy is Ruining Publishing”

pirate flag - e-book piracy
Are the pirates going to ruin publishing? The problem posed by e-book piracy is not new. It’s as old a publishing

I don’t advocate e-book piracy, but it’s time we got real about the effects. Publishers and other purveyors of old media have a lot invested in a system that paid well for them over the last Century or so.  Authors gave up control of their work and the publishers dictated how the we bought and read books (along with recorded music, broadcasting and any media). Since digital media hit the scene, they’ve been whining that their industry is doomed.. and quite likely it’s never going to be what it was in the 20th Century.

Will E-Book Piracy Ruin Publishing?

Not likely. As the price of duplication moves toward zero, there will be some who can’t depend on a system that worked for them in the past. If they haven’t read the signs over the last 30 years that digital content is making a perfect copy for next to nothing, and they are relying on printed books, they going to be hurting. But even if the big publishers completely went away, the books that have been published are here to stay, and wider distribution is good for the careers of authors.

Historical Proof of What E-Book Piracy Could Do

Almost as soon as there was publishing there was piracy… and publishers have been complaining ever since. In 1706 Edward Ward wrote:

Property of their Copies, has been of late, not only a Damage to the Trade in Generat, but a great Discouragement to Authors; for there are fo many Piratizing Printers, who lye upon the Catch, that no Saleable Poem or Pamphlet, of Twelve-pence, or Six-pence Price, can be started into the World, but the next Day yon shall have it Bastardized in White-Fryars, or Little-Britain; to the Injury of the Book-seller, and the Scandal of the Author, have it Bawld about for a penny or Two pence, nay, sometimes for a Half-penny, in every Gossipping Alley, amongst Porters Wives and Basket-Women, which we have great hopes will be prevented for the future, in the next Sessions of Parliament, and then we may hope for more of the fame Authors Writings.

STEALTH OF NATIONS: The Global Rise of the Informal Economy

This became the basis for copyright law petitions and all the laws that followed. But what of the poor authors who were damaged? In “Stealth of Nations: The Global Rise of The Informal Economy” Robert Neuwirth describes how these low priced books spread fast:

“an honest look at the history of trade shows that piracy wasn’t just a  form of trade; it was also a potent force that drove the growth of arts and culture. In particular, piracy helped expand literacy and impacted the Western intellectual tradition in some startling ways”

Neuwirth tells the story of a time when all commerce was assumed to be infected with piracy and how the raw capitalism benefited from rules.

But for how long?

Today, there are works that are held back to protect a copyright for the creator who has long since retired, huge disputes and huge corporations trying to hold on to their cash cows.

Some governance makes sense, but does the piracy end progress? Today, authors use books as calling cards, a front piece for business that benefits when more see it. As one of these authors, I don’t want someone to steal my work, but I do like to see that readers who can benefit get it.

Publishing isn’t going away. It IS going to to keep changing. In some ways don’t we all benefit from change.. even e-book piracy?

Written by warren · Categorized: book marketing, publishing, sell books · Tagged: book piracy, ebook piracy, free e-books, stealing e-books

Oct 26 2012

Authors Loving Google Panda Changes

penguin and panda are good for authors
Authors are benefiting from Google Panda and Google Penguin updates.

I was asked about SEO for authors and what strategy to use. Sharing my thoughts on Google Panda here:

“Do press releases have SEO value after Google Panda?”

Anything “for SEO purposes” that you did 3 months ago needs to be retested unless you know you are getting results today.

Panda is NOT a one time change. Google has been opening telling us that both Penguin and Panda are designed to find patterns created by SEO and that there will be changes every month or so from now on. It’s not the end of optimizing, but “SEO” as it’s been done for the past 15 years is a profession like carburetor repair.

Real press releases that get media attention and placement in Google News and authority sites is not “SEO” but wonderful for business. Getting an interview in on an industry site or guest blog post on a high authority blog is better, read more, and a permanent high authority site.

Optimizing for what Google wants is great. Tricking Google is akin to matching your resources up against and army of Phd engineers with billions of dollars of computer power.

If you think you’ve found a new trick, remember, Google knows we’re having this conversation and will adjust to give searchers the best content.

When times get tough. Make great art.

Written by warren · Categorized: book marketing, internet marketing · Tagged: Google Panda for authors, internet marketing, online promotion, seo for authors

Sep 12 2012

How Not to Network Online (Lesson 64,000)

Every author can benefit from a network online… connecting with their readers, other authors, vendors, media, bloggers and the public online.

Each of us has to set priorities and use or time where we imagine it will be most profitable. That may mean that sometime you have a profile on a popular networking platform and not much more.

But there’s no reason to call attention to your limitations!

how not to use linked in
If you’re too busy to network, don’t call attention to it. In the time it takes to send a spammy email, you can update your profile with a photo and a link to your book’s description page.

Too Busy to Network Online?

There are some things that an author must do themselves. You must be the product known as “the author” (in fact, this supersedes writing and editing) and  you must be the face of the business of being an author.

You can delegate the “public face” part of being an author and let someone else play the part, sit for interviews and network online. Not authentic, and likely thought of with less respect than hiring editing and writing help.

The rest of the business that supports being an author, the part that makes your income and pays the bills can also be delegated to a partner, employee or team.

If you have to choose to let something go, I think that the best thing to keep is being you.

Written by warren · Categorized: book marketing · Tagged: linkedin for authors

Aug 21 2012

Will Colleges Force Students to Use eBooks?

From USA Today

e-textbooks
Some schools are now requiring students to use e-textbooks. Some people are worried about this.

While several colleges across the country are pushing electronic textbooks, touting them as more efficient and less cumbersome than regular textbooks, students are reluctant.

E-textbooks still account for only 9% of textbook purchases, says Student Monitor, which researches college student behavior.

“How excited can you expect to get about an e-textbook?” Student Monitor President Eric Weil says. “It’s not a fashion statement, it’s not a status symbol; it has to overcome the advantages that students see (in) a printed textbook.”

Typically, students don’t save much when opting to buy an e-textbook. For example, an organic chemistry e-textbook costs about $100, while the print version of the same book costs just $15 more.

Click to read the story

Written by warren · Categorized: book marketing

Jun 04 2012

The Hidden Promotional Value of Your Blog

profile
By Warren Whitlock

Do you have a blog? If not, you are missing out on the best free promotional resource that anyone in business can use today.

“But Will People Read What I Write?”

It’s easy to get discouraged if you post something online and cant’s see anyone reading and then taking action. It’s very natural to be looking for these outcomes, but I’m here to tell you that the best results are 180 degrees from what it seems.

Here’s the secret.

You are more attractive when you are not trying to attract attention

Millions of people are writing, sharing and posting on the Internet today. Just like you, they want to make a connection and get recognition for their work. And YOU have the power to give it to them.

I like to imagine that every other content creator is like me. I know that I love to see a new person posting and do everything I can to support that.  From my experience, even the biggest bloggers are delighted to see interaction. I’ve never met one that doesn’t want more readers and the smart ones all know this secret.

Any connection with another blogger starts with getting noticed. Start with blogs the same size as yours and then move up to larger and larger audiences as your network grows.

Accelerating Beyond Comment Exchanges

The quickest way to get to larger audiences is to post where they are already reading. No matter how big your blog gets, most of the potential readers are not reading. So any guest post on another blog is likely to reach mostly people you’ve been missing.

Here again. Don’t be seen as needy. Instead of asking “Can I post on your blog?” use the reverse and say “Would you like to post on my blog?”.. You won’t always get reciprocity, but you will get a lot of offers to guest post.

Speed it up even more the with VIV Blogger Network

nicole-ari-parker-viv-magazine-01I’m working with a magazine publisher who reaches hundreds of thousands of readers. We’ve set up a blogger network and request bloggers to share. This post is a result of that sharing so I know it works.

Additionally, I’ve made it super easy for any blogger to initiate a conversation. VIV is now running a contest designed for bloggers. You just cut and past one line into a blog post and your users see the following widget: (Try it, you may win an iPad)

a Rafflecopter giveaway

How to Get the Widget and Have Your Post Appear

Because I believe in networking as the key to promoting any blog, I’m using our own promotional resources to promote those that join the network. I can’t promise that every new blog will get a post on the VIV site, but I will make sure you get some exposure and that every blog participant in the giveaway will be rewarded.

To start, just go to my own blog post:

How One Click Could Triple Your Blog Readership

Written by Warren Whitlock · Categorized: book marketing

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