book marketing Archives - Page 4 of 52

Mar 12 2012

Author Traffic System Brings New Readers

Every author wants more readers. Today that means you need more readers at your website, blog or book sales listing. Now there’s help to bring you web site traffic.

I teach and implement marketing and promotion for authors. In the last decade, I’ve seen thousands of authors reach new readers. We have seen books break out to reach new audiences and create more opportunities for it’s author. We’ve also used marketing and publicity online to give a book the jump start it needed to become a best seller.

Along the way, I’ve helped develop some back office tools that insure success. I’d like to share one of those proven systems with you today.

Why Some Great Books Don’t Succeed

Unfortunately, I have also met a lot of authors with good books who struggle to stay in the public eye, and never seem to get to the tipping point that a huge launch promotion or media tour would bring. Some have spent thousands of dollars on a web site that can’t be found.

After a string of best sellers, I know what works. The truth is, no matter how great your book and online presence is, you won’t sell books if you can’t be found. A website is like a billboard built on a dead end street. You need traffic before anyone can see it.

If you have a best seller, you get coverage in the media, and the results start to snowball. What many authors need is that first burst of traffic coming to their web site.

How the Author Traffic System Works

Every book, author and launch promotion we work on today gets fed into this search engine optimization system for continued results.

I’ve not talked much about this system in the past, but used it to build lasting traffic for clients paying $5,000.00 per month or more to optimize their web sales. This is considered to be a small SEO (search engine optimizer) budget so often difficult for an author to get started.

It’s worth the price. The traffic coming from the search engines is free, and there’s no end to the strategies that can add to results from the billions of searches done each month online.

Because of the volume of book specific projects we’ve done, I have worked with my SEO experts to build an affordable alternative that any author can use with any book.

Best of all, the system is 100% hands free. Our staff does all the work and you get the traffic.

Special Offer for a Few Authors

The Author Traffic System is not for everyone. If you don’t have a website, you’ll need to build one so there is someplace to send readers. Once you have a web page, any web page, the system can work for you.

It’s best to set up online presence for yourself and your book at least six months before you launch. We’ve seen results in as little as a few weeks but I caution you not to wait until your book is published.

Through our partnership with AuthorsTraffic.com you can now get access to the Author Traffic System for as little as $74/month.

Number of Months of Service	Prepaid Price per Month
1	$249
3	149
6	99
12	74

As you can see, the cost per month drops drastically when you commit to a full year. This works because so much of the work gets prepared at the beginning of a project. The longer time commitments allow use to save on repeating the plan and installation, so we pass that savings on to you.

Each month, additional links and cross promotion allows the web of links and connections to grow. You can add new pages on your website, or use the promotion to drive more readers straight to your book listing. Most authors let the results build until they come out with a new book.

I’ve committed to work directly with AuthorTraffic.com for TEN AUTHORS during the rest of the year. I personally review the website promotion plan and will be adding two bonuses that will give you even more results if you order the 6 or 12 month package:

1. Promotion of your press release or article. You get a certificate for this that you can use right away, or redeem to get extra news coverage for a special event. $497 value

2. Book announcement of your book to my following of several hundred thousand readers on my blog sites, email and social media networks. $997 value

This Author Traffic System package is new, but the work being done has proven to work for the authors and books we have promoted.

This special offer will be deleted once we get the 10 authors I am working with. If you have a book web site that needs a lot more traffic, or a new book planned during 2102, this is the best time to get started.

To order click on the link for package you want to see details needed to order.

1 month Authors Traffic System	3 month Authors Traffic System
6 month Authors Traffic System	12 month Authors Traffic System

For question about ordering contact AuthorTraffic via email Support@AuthorTraffic.com

Feb 14 2012

Your Words Can Change Lives

We talk about book marketing, Internet promotion and the packing of you content to profit as an author and business. In today’s competitive market, the author platform is the key determining factor to the success of your book. Yes, your words can change lives

But never underestimate the power of the written word.

Words Can Change Lives

A kind word, an expression of gratitude, or an honest compliment can make someone’s day, turn a life around and become the inception of a world changing enterprise.

Whether you are writing your book, your blog, or just passing someone on the street today, use your words to make the world better.

As we wrote Profitable Social Media: Business Results Without Playing Games, we put some of the memes into the simplest phrases possible, using these word in tweets and social media postings. Honing the message to make certain that it caught attention, was repeatable and had meaning for the reader made our message easier to talk about, and easier to share.

If you get the message from this powerful video. Please share it with others today. You never know which simple messages will be the words that can change lives.

Dec 12 2011

Marketing Your Book Through Search Engine Optimization (SEO)

Gust post by Alan K’necht

You’ve no doubt spent countless days, weeks even months writing and editing your book. Along the way, you most likely had a working title, an interim title and finally the official title for your book. Congratulation all that is left is to market you book is to ensure that people who hear about can find it.

This is where search engine optimization (SEO) comes into play. If you’re like most non-technical authors, you might have never heard of SEO or even considered it in the name of your book. Yet you’re about to come face to face with the reality of SEO. So prepare yourself and get ready to start working on it.

Even before your book is published go to Google and Bing and search on the title of your book. Take a look at what comes up in the search results. Believe it or not this is your first level of competition. When I did this search for my book entitled “The Last Original Idea” I was competing with numerous blogs, news paper articles, etc. that were lamenting that neither Hollywood nor the TV industry has had a truly original idea in decades. Many of published article/blog post had title similar to my book “what was the Last Original Idea in…”, “The are no more original ides ….”.

As a marketer I knew how to get people spreading the name of my book and that was great if people happened to go directly to Amazon (or other online books store) to purchase it, but what if they wanted to know more details about the book or what if I wanted to capture people searching for the last original idea in marketing? To ensure that my book would be found and dominate the search results, I executed a SEO strategy.

As part of this strategy, I was aware that Google will only show 2 listings per website on a page of its search results. Simply building an SEO effective website would only get me 2 spots out of the default 10 which isn’t good enough. How could I ensure that they were the first two listed? I wanted to own the first page of results and if possible the second page as well. I’m happy to report that I do and here’s how I did it and now you can you!

Register a domain that is the title of your book (i.e. thelastoriginalidea.com) (to protect yourself from others hoping to steal your thunder also register similar domains (i.e. lastoriginalidea.com)
Build a website according to SEO best practices ensuring that you are focused on the title of your book and the subject of your book
Create a Facebook page for your book and register a custom URL that includes the name of your book (i.e. https://www.facebook.com/TheLastOriginalIdea)
Start a blog that does not operate under your website. This means using a different sub-domain (ie blog.thelastoriginalidea.com)
Use the blog to not only post book happenings (book signings, status updates of your book, etc.), but your thoughts on related topics. This is a great opportunity to create both excitement for your book and to demonstrate your knowledge on the subject.
Submit your book for various online contests that will create a page about your book or at a very minimum list it as an entrant with a link to your site.
Contact book reviewers who have blogs and regularly post reviews. Not only will the review help get your name out there, you can easily get them to link to your site and that’s part of step 8.
Now get active and get links & fans to both

Getting Links and Fans

Fans

This may be harder or easer depending on how involved you are already in Facebook. Step 1, tell all your current Facebook friends about it and encourage them to pass the word on. To entice people to become fans create a simple contest (become a fan for a random chance to win X copies of my book). Don’t stop with you current Facebook friends; market this fan generating contest through your email list, twitter followers, LinkedIn account and simply by telling people you know and meet.

On your Facebook page you will of course have a link to your books website. As you get more fans the value of this link will go up and help both the Facebook page and your website rank higher in the search engines.

Don’t forget to post regularly in the Facebook page to garner likes and shares. This activity also help keep and generate new fans, Likes and Shares. Remember your blog (step 4), make sure you post a description of each blog post on your Facebook page as well. This helps generate links to your blog, plus lets people know about and encourages people to read your blog posts.

Your Blog

Ensure that in description area of your blog is a description of your book with a text based link on the books name to the books website. When done correctly, this link will appear on every blog post creating a new link to your book with each post. While not as valuable as links from unique domains, they still count and help your site rank in the search engines.

Your Website

Last but not least the most critical part of the puzzle the book’s website. This is where you need to get tons of links. Here are some sure fire ways to get links:

Send out a press release with an established/quality PR distribution company and ensure that it has a text based link to your site in it. When done well, the press release will get picked up by 10 perhaps several hundred websites creating a large quantity of links.
Register your website with as many author /book directories as possible
Arrange for interviews that will be published online and insist that they link back to the books website.
Run a contest that requires people to submit written entries that will be posted on the site and voted for. This works wonders in getting other people not only to tell people where to go, but in many cases they’ll put permanent links to their content on your site (known as deep links)

The Fruits of Your Labor

If you’ve done everything well, now when you search on your books title, you should be dominating the listings (6 out of 10 on the 1^st page maybe even a 10 out of 10 on the first page). To truly reap the benefits of this effort, make sure you have a link to where people can purchase your book on each of the pages listed. After all, isn’t that the ultimate goal of all your efforts?

Alan K’necht is the author of “The Last Original Idea – A Cynic’s View of Internet Marketing” (www.TheLast OriginalIdea.com) and a founding Partner at Digital Always Media Inc. (http://www.digitalalwaysmedia.com) a full service agency specializing in search engine and social media marketing.

Dec 10 2011

Work Less, Make More: Create Other Products Quickly & Easily From Your Book Or eBook!

Once you’ve written a book or ebook, there are several other products you can create very quickly directly from it that will exponentially increase your profits with very little work. And most authors overlook one or more of them so here they are: audios, special reports, ecourses, video-coaching programs, and high-end coaching programs.

The easiest thing to do after you’ve written your book or ebook, is to record it. It only takes as long as it takes to read it. Then, you’ll want to edit it. And, if you want to, you can find royalty-free music and add music to your intro and outro or have someone do it for you. You’ll also need a CD cover if you want to deliver it as a physical product, and a 3D graphic representation of it for both a CD and/or download. (You can find them at www.fiverr.com for $5 each if you’re short on cash.)

Next, you can create special reports. These can be free or low-cost reports that are used as lead generators to create interest in your book or ebook. What I suggest doing is, looking through your completed manuscript for a whole section that can stand alone. If you find one but you think it has too much good information in it, then you can remove some of it. All, it takes is copying the section into a new word document, creating a new, eye-popping title, and having a cover created and it’s ready to go!

Or, you can take the idea from a section and rewrite it, if you don’t want it to be the exact text as in your book or ebook. These can be created in a couple of hours since you already have all the information you need to do it.

Another great way to create a new product from your book or ebook is to turn it into an ecourse. You can chunk it into lessons, in which case, you would charge for it. Or, you can chunk it into lessons and remove some of the details and give it for free as a lead generator. (Or, give part of it in lessons as a lead generator.) It shouldn’t take more than a couple of hours to remove the text you want to take out and upload it into an auto responder sequence or hire someone to do it for you-which is what I recommend you do.

You can also up sell people from your book or ebook to an ecourse, in which case you should add additional information to the ecourse version. And again. This shouldn’t take more than a few hours to complete.

You can also take your chapters and turn them into a video-coaching program. You can either talk each lesson into a webcam or video recorder. (Be sure to use a teleprompter, so you don’t look like you’re reading it.) Or, you can use PowerPoints, in which case you just add them to the audio that you’ve hopefully already created. Or, again, hire someone to do it for you! You can also add music and/or graphics to your presentation.

And my favorite-turn your book or ebook into a high-end coaching program. It’s actually already done! You just have to recognize it. It’s there in your Table of Contents! And it can sell from $997 to $2500 for group coaching and $2,000 to $5,000 or more for individual coaching-as long as it’s a “How-to”

Turn each chapter into a module or lesson. Add an action plan at the end of each one and a study guide with an answer sheet and you’re in business!

Each book or ebook you write can be turned into a whole funnel of products for your business with very little effort. So, make it easy on yourself, and create several from every ebook or book your write! You’ll work less, make a lot more, and get your message out to a lot more people!