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Book Marketing, Publishing, Author Resources

Book Sales Drop Up To 54.3%

From Publishers Weekly

Publishers WeeklyE-book sales doubled in September, to $80.3 million, at the publishers that report results to the AAP. Sales in the print segments had a mixed performance with children’s/YA hardcover sales up 2.1% at reporting publishers, although children’s/YA paperback sales fell 14.6%. Sales of mass market paperback plunged in September, falling 54.3% at reporting houses. Trade paperback did much better with sales flat at reporting houses, while hardcover sales fell 18.1%. Sales from religious publishers (all formats), fell 6.3% at reporting publishers.

For the first nine months of 2011, e-book sales were up 137.9% at reporting publishers, to $727.7 million. Sales at all print trade segments were down in the nine months, though sales of religion products rose 6.6%.

If you are thinking the book business will every go back dominance, it’s time to rethink your business.

What are you doing to get on this trend?

Amazon will publish 122 books this fall

Read the full story at the New York Times

Amazon will publish 122 books this fall in an array of genres, in both physical and e-book form. It is a striking acceleration of the retailer’s fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers.

It has set up a flagship line run by a publishing veteran, Laurence Kirshbaum, to bring out brand-name fiction and nonfiction. It signed its first deal with the self-help author Tim Ferriss. Last week it announced a memoir by the actress and director Penny Marshall, for which it paid $800,000, a person with direct knowledge of the deal said.

Publishers say Amazon is aggressively wooing some of their top authors. And the company is gnawing away at the services that publishers, critics and agents used to provide.

Several large publishers declined to speak on the record about Amazon’s efforts. “Publishers are terrified and don’t know what to do,” said Dennis Loy Johnson of Melville House, who is known for speaking his mind.

“Everyone’s afraid of Amazon,” said Richard Curtis, a longtime agent who is also an e-book publisher. “If you’re a bookstore, Amazon has been in competition with you for some time. If you’re a publisher, one day you wake up and Amazon is competing with you too. And if you’re an agent, Amazon may be stealing your lunch because it is offering authors the opportunity to publish directly and cut you out.

Will Your Next Book Use Pinch Technology?

Interactive Books Are Getting Better all the time.

Sales of eBooks, and book delivered to an e-reader like the Amazon Kindle are skyrocketing, and there is more video uploaded in the time it takes to read this short post than you could watch in a week.

Text or mostly text books will be a around for a long time to come, but why not present your information in a way that is more engaging to the reader.

Mike Matas shows off one new title for the Apple ipad in this TED Talk video.

How will you use this in your next book?

The Quickest Way To Double Book Sales Today (FREE WEBINAR)

You already know that you book must be on Amazon. Amazon is the 800 pound gorilla selling books today. amazon-kindle-2[1]

But what about the Amazon Kindle?

A listing here could DOUBLE your Amazon sales instantly

Join us for this event on April 6th which I am hosting with my friend Daniel Hall. 

Reserve your Webinar seat now at: 
Free Kindle Seminar for Authors 

To maximize profits your content should be published in as many different formats as possible including on Amazon’s Kindle.  

In this webinar event we will show you EVERYTHING you need to get international distribution for your content as an ebook on Amazon’s Kindle. 

And here’s the kicker… you can publish on Kindle without spending a dime to do it!  

Why is this so important?  

Amazon recently announced that for every 100 hardcover books it sells Amazon is selling 115 Kindle ebooks.  

You read right… MORE KINDLE THAN PAPER! 

You need to be riding this trend… and in this complimentary webinar you’ll see exactly how to:  

  • Get an Amazon Digital Text Platform account so you can start publishing immediately  
  • Use material already on your hard drive to create your first Kindle ebook  
  • Quickly making an attractive ebook cover  
  • Actual steps in publishing your first ebook  
  • Pricing strategies so you squeeze the most profit out of each title 

Do all of this without spending a dime  

Our promise: You’ll be able to publish your first Amazon Kindle ebook the night of the webinar.  

What are you waiting for? Sign up now… Free Kindle Seminar for Authors