Do you have a blog? If not, you are missing out on the best free promotional resource that anyone in business can use today.

“But Will People Read What I Write?”

It’s easy to get discouraged if you post something online and cant’s see anyone reading and then taking action. It’s very natural to be looking for these outcomes, but I’m here to tell you that the best results are 180 degrees from what it seems.

Here’s the secret.

You are more attractive when you are not trying to attract attention

blog promotional valueMillions of people are writing, sharing and posting on the Internet today. Just like you, they want to make a connection and get recognition for their work. And YOU have the power to give it to them.

I like to imagine that every other content creator is like me. I know that I love to see a new person posting and do everything I can to support that.  From my experience, even the biggest bloggers are delighted to see interaction. I’ve never met one that doesn’t want more readers and the smart ones all know this secret.

Any connection with another blogger starts with getting noticed. Start with blogs the same size as yours and then move up to larger and larger audiences as your network grows.

Accelerating Beyond Comment Exchanges

The quickest way to get to larger audiences is to post where they are already reading. No matter how big your blog gets, most of the potential readers are not reading. So any guest post on another blog is likely to reach mostly people you’ve been missing.

Here again. Don’t be seen as needy. Instead of asking “Can I post on your blog?” use the reverse and say “Would you like to post on my blog?”.. You won’t always get reciprocity, but you will get a lot of offers to guest post.

Speed it Up. Join a Blog Network

I’ve worked with e-commerce sites that wanted more interesting comment for their fans, magazine that moved to guest comment as a way to engage more readers and influencer program that are learning that it’s better to shine the light on someone else and look for win-win deals to create new audience and grow.

They are happy to get quality content. Bloggers, podcasters and authors get seen by a much wider audience, and your readers get a chance to see you being more social. Most of all, it’s a lot more fun than writing “please look at me” posts. Your promotional asset is hidden no more.