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May 08 2013

Ebook App Creation Demystified: Free A Case Study Download

Smart authors are looking at new ways to deliver their book. We know about ebooks, but what about apps. Here’s some news today about Ebook App Creation, and information about a case study that you can download free.

Ebook App Creation

This blog post is an excerpt from a case study that is available as a PDF download from Digital Book World.

In digital publishing today, storybook app creation is still a niche. Compared to printed books, creating book apps is in its infancy and still chartering the road “less traveled by” to borrow the words of Robert Frost – and at Wasabi Productions, we believe it can and will make “all the difference.”

ebook app creationClearly, we aren’t the only ones who think so as this nascent industry is teeming with innovative app creation (especially for children). Device adoption is exploding in both homes and schools – this year, International Data Corporation (IDC) said it expects the tablet market to reach “a new high” of 190 million shipped units, with year-on-year growth of 48.7%, while the smartphone market is expected to grow 27.2% to 918.5 million units. Device variety and price points are also diversifying, and their ubiquity and storytelling potential mean that apps won’t be the marginal choice for digital publishing for very long.

But, when a path is (relatively) new and untrodden, it’s intimidating to know what it takes to get to the other side. It’s even intimidating to talk about the craft, as there are no agreed norms and few benchmarks. For this and a myriad of other reasons, it’s not yet fully known what it takes to create a profitable storybook app.

Lazy Larry himself

This case study explains how Wasabi Productions created its first app, Lazy Larry Lizard, and provides insight into the development of soon-to-bereleased app, Gorilla Band. We share notes on how the storybook apps are produced from start to finish, including costs, production process, people, technology, pricing, release cycle, marketing and more.

While the case study is far to long to publish here (it’s available here as a low-cost download), below is an excerpt about the first and perhaps most important step in storybook app creation: Idea and exploration.

See full story on digitalbookworld.com

Written by warren · Categorized: book marketing

Apr 22 2013

Inforgraphic: Sony New Book Discovery Map

Sony has a new interactive infographic that it hopes will help readers discover new books (pictured below).

By answering a set of questions about books, readers are shuttled to one of 15 highly popular titles. While the map may help the reluctant reader discover a newer title, or help Sony sell more of each of the ebooks (each of the book covers on the graphic links to the sell page at the Sony Reader Store), publishers worried about the problem of new book discovery will not be impressed.

inforgraphic sony discovery map

For those publishers, the worry isn’t that readers won’t discover their most popular titles, it’s that readers won’t find their mid-list titles and books by new authors.

See full story on digitalbookworld.com

Written by warren · Categorized: book marketing

Apr 21 2013

David Mamet and Other Big Authors Choose to Self-Publish – NYTimes.com

David Mamet and other best selling authors choose to self-publish
David Mamet and other best selling authors choose to self-publish

This year, when Mr. Mamet set out to publish his next one, a novella and two short stories about war, he decided to take a very different path: he will self-publish.

When the Pulitzer Prize-winning playwright and author David Mamet released his last book, “The Secret Knowledge: On the Dismantling of American Culture,” with the Sentinel publishing house in 2011, it sold well enough to make the New York Times best-seller list.

Why Self-Publish?

Mr. Mamet is taking advantage of a new service being offered by his literary agency, ICM Partners, as a way to assume more control over the way his book is promoted.

“Basically I am doing this because I am a curmudgeon,” Mr. Mamet said in a telephone interview, “and because publishing is like Hollywood — nobody ever does the marketing they promise.”

Then there is the money. While self-published authors get no advance, they typically receive 70 percent of sales. A standard contract with a traditional house gives an author an advance, and only pays royalties — the standard is 25 percent of digital sales and 7 to 12 percent of the list price for bound books — after the advance is earned back in sales.

ICM, which will announce its new self-publishing service on Wednesday, is one of the biggest and most powerful agencies to offer the option. But others are doing the same as they seek to provide additional value to their writers while also extending their reach in the industry.

Since last fall, Trident Media Group, which represents 800 authors, has been offering its clients self-publishing…

See full story on nytimes.com

Written by warren · Categorized: best seller books, book marketing, publishing · Tagged: mamet, ny times, ny times best seller, self-publish best seller

Mar 06 2013

The Jamie McGuire Story

I heard about Jamie McGuire and here fight with Amazon. I didn’t know much on the details, so I read the following on a blog post by Kristen Eckstein

Often, the facts of these stories are as “big company is the bad guy” as much as I’d like to suppose (I get mad a big companies from time to time), but regardless of the facts or resolution, I’m inclined to agree with Kristen’s comments.

jamie mcguire
email from jamie mcguire

While the author, Jamie McGuire states that one of Amazon’s problems with her book is “content,” and other trusted publishing blogs including this post at The Passive Voice and this one at Author Marketing Experts, Inc. hint at song lyric copyright issues being the primary “content” issue, all of these ideas are simply speculation as Amazon has kept conveniently silent, even to the author. In my opinion, a publisher and/or author should be informed as to anyissues with their book, especially legal issues. What if Amazon had caught a copyright infringement issue when the book was still in distribution as a self-published title? Would they require the author to pay their profits as well as hers back? And would they inform her and let her correct the book?

When it comes to copyright, if that is indeed what’s going on here (again, speculation), authors need to be more careful in general. I always coach authors to only use what they know for sure is in the public domain, and even then find a way to say it in their own words to avoid any issues like this. Again, if copyright is the primary issue at hand, most authors haven’t a clue what they can and can’t use, what’s fair use and what requires permission, so they should at least be told that is the issue and given the chance to rectify it.

Read the full post on Kristen’s Blog

My Comments on Jamie McGuire and Kristen’s Post

You referred to the relationship between the author and Amazon as if Amazon were the publisher.

The word is “self-published” and in case that isn’t clear.. it means that the publisher of the book is the author.

As a publisher, I am liable for what’s in the book. I also have a fiscal responsibility to the authors I publish. I’ve not read the terms of the KDP contract lately, but assume that Amazon is not offering to act as publisher for authors in that program.

I’ve seen discussions where uneducated authors imply that Amazon should be taking responsibility and assuming that Amazon somehow is out to defraud them. To imply intent without any evidence is reckless.

I like how you label your views as speculation. Speculation and opinion are beneficial.

On the subject of Amazon’s right to the profits they made in legal activity are covered by contract and case law. If the off author does something that harms Amazon and has accepted liability in contract between the parties, it’s probably not Amazon’s bill and the amount of money in dollars or percentages has no bearing on the legal.

It may be a good marketing for Amazon to explain themselves and/or lower the cost of defending party. I can’t comment on whether or not they are doing that as I don’t have the facts. My calculation of what fines and legal fees would be to Amazon compared to the income made from a small publisher would have me guess that the author in this story is getting off cheap:)

Written by warren · Categorized: amazon, book marketing, publishing · Tagged: amazon vs Jamie McGuire, author legal rights, Jamie McGuire

Mar 01 2013

623 of the Best Books Ever Written

Best Books - Catcher in the Rye
Best Books – Catcher in the Rye

Can you build a reading list of the best books from a mathematical equation?

“A list of Books” takes best seller list collects dozens of 100 best books lists and combined them with a formula to bring you the best books of all time.

You be the judge. Look at this list of the 13 best books list and the 623 that they came up with.

Look at the process, and then comment below on whether it comes anywhere near to what you expected.

Could you read the all?

Would you want to?

13 “Top 100 Books” lists combined and condensed in to one master list, for the benefit of your reading pleasure. 623 books in all — can you collect them all?

13bestbooks

See full story on alistofbooks.com

Written by warren · Categorized: best seller books, book marketing, online promotion · Tagged: 100 best books, best books, best books list, best seller list

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