Best Seller Authors

Book Marketing, Publishing, Author Resources

Get Your Book Noticed – Online Marketing Tips For Authors

Busy day here at BestSellerAuthors.com.

We had another book get a #1 best seller spot on Amazon, finished up editing on a book coming out this Spring and ordered printing for yet another best seller due out soon.

I got so pumped up with all the good news, I thought I’d work late and get some design changes implemented on this blog.

Well, I’m still trying, now 2 hours into the project and this is the nearest I’ve come to the blog project.. Why? Because I just have so many good new sites to share with you.

VIDEO REVIEWS

Anyone with a web cam can do a video book review. Amazon has a link that will let you attach a video to any book. Facebook will take input right form your web cam. We’re planning a tutorial on video reviews, with my assumption that it is better to do reviews on other books rather than your own.

Today, I found a perfect example from my friend, NY Times Best Selling author Joel Comm. Joel reviews his favorite books for business here.

You should watch this. Joel is a very smart guy, and all the books he talks about are must reads for anyone marketing online . Plus, you can see just how easy it was for Joel to do the video. It’s essentially Joel grabbing the books from the bookshelf and talking about them. Great content that you can model for your own video reviews.

BIG TICKET PROFITS FROM YOUR BOOK

My friend and frequent partner Kevin Nations is known for turning your book or book idea into a big ticket business.

Now he shows us how to use Facebook to build your reputation by opening the best Facebook Group I’ve seen.

Very strong launch sequence. If you are on Facebooks (as every author should be) you should join the group just to see how well he does this. You’ll get a warm welcome direct from Kevin, and gobs of useful and actionable training and information for FREE .. while witnessing a classic good marketing implementation.

Kevin’s got a book due out soon. He knows the importance of extending his base in social media. You can learn double with this one.

Join now with this link (require FREE Facebook registration if you aren’t already a member)

INSTANT AUDIO.. THE EASY WAY TO UPDATE YOUR WEB PAGE

I’ve been using Utterz for a few weeks, and talking to friends who were on the sight during the beta last year. It has to be the easiest audio product I’ve seen.. and it’s completely FREE.

Can you use this!  Well, only if you know how to use a phone. .. I just push one button on my phone, then hit #2 when I get the prompt.. talk and hang up.

I’ll be adding a feed to this blog as part of that update I had planned for this evening.. but you can always get my Best Seller Authors Book Marketing feed at Utterz

You can also you photos, video and web based additions to your Utterz feed… which some people use as their primary blog site.

I’ve just started through the list. I have many more to add, but I’ve got to get back to the site redesign before I fall asleep. Watch for more here, and be sure to take some quick action.. you can do all three of these in an hour once you get set up.. and you will start seeing new connections and traffic in a short time.

Be sure to leave a comment here to tell us how it works for you. Include a link to your feed or promo site (always welcomed and encouraged if you leave a relevant post)

Selling Books With Affiliates.. the Affiliate Summit Report

Today’s post comes live from the Bloghaus (a room with wireless access) at the Affiliate Summit West show in Las Vegas.

My mission here is to find the best programs to help authors promote books online. There are dozens of interesting possibilities, some for authors that would like to earn money from their blogs and web sites.. others with access to millions of readers for your book.

I’ve been teaching authors to have a blog site for their book, and to write about subjects of your expertise, current events and personal antidotes to engage your readers and create a dialog to build online relationships.

Some authors have asked how to monetize a blog. That’s really quite simple.. just build a regular readership and join one of the many affiliate networks.

An Affiliate Network is usually free to join. It takes a minute to sign up, then  you choose from hundreds of offers that your readers may be interested in, copy a line of code to your blog post, and get paid if your readers click and/or buy the offer.

The offers I’ve seen today include items for small business, parents, self improvement, technology, games and entertainment and health advice There is something for everyone.

One of the largest program is Amazon.com. You can sell your books, or books on any topic you want, and earn a commission from them.

However, the exciting ideas for me here at the Summit were the advertising. We put together a deal where millions of email readers will see articles about new books we are promoting. We will pay for the new leads generated and put our author’s books in front of thousands of new readers during our upcoming best seller campaigns.

I’ll have more on the details coming up in future posts. Leave a comment here and tell me if you are in an affiliate network, and how that is working out for you.

Did You Ask People To Buy Your Book?

Radically Transparent by Andy Beal
I spent some time with Andy Beal last year. He’s an expert at the kind of marketing I’ve been telling authors to use, and his book Radically Transparent: Monitoring and Managing Reputations Online will be a must read for any authors wanting to attract readers online and build strong relationships fast.

I read Andy’s blog and follow him on Twitter.. got a message today that lead to this Amazon.com trick

Andy doesn’t have a big promotion promising you goodies for buying. But he is marketing himself and his book, I imagine he’ll be a best seller just with the social marketing that he is doing so well.

As you can see. This is a transparent attempt to get you to buy my friends book, let him know that I support him, and offer something that I know is good for you.

Sometimes all it takes to get book sales is to ask readers to go buy your book

The Shortcut for Authors Looking for Media Exposure

Are you still waiting for Oprah to call?

News show, interview programs and reporters of all types now depend on blogs and social media to get their ideas.

Debbie Weil posted the stats.. 75% of reports are reading blogs

Get know online, get a blog and user profile at the social networking sites.. participate by leaving a comment when you read a good blog post. It works.

My Argument With Best Selling Author Seth Godin

Seth Godin started it.

He has this crazy idea to build traffic for his web site by encouraging people to argue

I heard about a hot new technology that I thought would be great for promoting authors. But when I got there, I saw the part about arguements, and build this lens

Hey Seth! Arguments are a Waste of Time

I have a lot of respect for Seth, and love the Squidoo site. When you go to the link above and vote to agree with me about arguments, stick around for a few minutes and see how easy it is to set up your own “lens” (page) on that site. You can get free traffic for your projects, more respect as the expert on your topic, sell books and even earn a little bit of money for your efforts.

Remember to post a comment when you see something that’s interesting. Every comment is your mark that you were there. By joining in the discussion, you are seen by hundreds or thousands of readers, some will want to know you better and come to your site.