Best Seller Authors

Book Marketing, Publishing, Author Resources

Does Your Book Get the Attention the Author Deserves?

We live in an attention economy today. There is no doubt about it.. so much information, you’ll never keep up.

For your book to stand out, you need to do something more than YELL THE LOUDEST.. no, yelling usually doesn’t work and is annoying.

The secret is.. we all really want more information. There are readers out there that want what your book offers, if only they knew about you and how the book fulfills their perception of needs and want.

Many author come to us hoping that our blast to millions of readers will click, and in fact, a few million emails sent to opt in readers of other newsletters and blog will get you to the best seller lists. However, the vast majority of reader will not get that day’s email blast.. they don’t subscribe or don’t resonate with the message.

But they do want to read, learn, grow, solve problems or enjoy your book.

So how do you reach them?

Go where they are looking for information. Hundreds of thousands a day are joining social networks, millions are sending text messages (to each other.. please don’t spam us) and having conversations on Twitter.com, Utterz.com and many others.

“But I looked at Twitter and just don’t get it”

Joining a online community is not like buying an ad. You can’t just place a message and hope that the phone rings. (and today, who has time for more phone calls<g>)

Think of these communities like a party. If you go to the event, stand in the corner and wonder why you aren’t invited to dance, you probablly won’t due as well as the people that get involved in the conversations already going on.

Here’s how to get involved quickly and find out if the conversation is right for you…

First off, accept the fact that not every party (social network) will work for you. But you won’t know until  you try.

I’m going to use Twitter.com as an example here because it’s so easy to join, use, and extend through technology. If you have a cell phone, laptop or public terminal handy, you can send a “tweet” (that’s a 140 character or less.. 10 to 15 words) that tells your followers what’s up.

  1. Join the network http://Twitter.com
  2. Find some people to interact with.. Use http://Twitter.com/warrenwhitlock to follow me. All you do is look for that box under my photo that says FOLLOW and click it.
  3. Likely many people in your address book use Twitter.

How Can An Author Find Time To Build A Netork of Authors and Readers Online

By now, you have seen the power of social media marketing for authors to attract new readers, sell your books and build a launch promotion to make you a best seller online

There are many networks you need to join, accounts you need to create and update and then the myriad of relationships to keep track of

How will you get to them all? How can you take advantage of the power of social marketing in a reasonable amount of time.

My friend Adam DesAutels is a powerful networker using the social media sites and Web 2.0. He has been testing a service call Ping.FM and has this review.

Authors Join the Network for Network To Find New Readers and Sell Books

Alexis Neely, America's #1 Personal Family LawyerAuthor Alexis Martin Neely is no ordinary lawyer in a pinstriped suit

Her specialty is Family Law, where she uses her unique style to eductate and entertain while getting serious matters taken care of for America’s families.

So it was no surprise that Alexis chose to call her book Wear Clean Underwear: A Fast, Fun, Friendly – and Essential – Guide to Legal Planning for Busy Parents

This uniques book will let you know what you must know to keep your family safe today.. but in a fun way.

The book launch promotion for Wear Clean Underwear is also not what you’d expect.

Alexis has been reaching out to bloggers, social networks and online marketers and giving more than the average “buy my book” pitch.

Authors and entrepreneurs that join for the book launch will get the usual opportunity to promote themselves for free by offering a bonus gift, but we’ve added free training for author to maximize your own results, links to a bonus bundle worth thousands of dollars and “link love” from our blogs and high traffic web sites in our social media network.

We’ve found that the more we do to help our partners, the more the whole promotion grows, the more books and sold, and more new readers, subscribers and partnerships for the authors involved.

Do you have a blog, or online mailing list?

Join us for the May 7th launch of Wear Clean Underwear: A
Fast, Fun, Friendly – and Essential – Guide to Legal Planning
for Busy Parents

I look forward to hearing about the success you get from this free promotion for authors

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Why Blog? Reason No. 92: Book Deal

We see more and more stories about blogging with a paragraph like this:

Random House announces that it has purchased the rights to a book by
the blog’s founder, Christian Lander, an Internet copy writer. The
price, according to a source familiar with the deal but not authorized
to discuss the total, was about $300,000, a sum that many in the
publishing and blogging communities believe is an astronomical amount
for a book spawned from a blog, written by a previously unpublished
author.

Read the full story at The New York Times Web Site

That’s right. An author got $300,000 because of his blog.

Need any more reason to start blogging about you, your expertise, and your book?

How To Write Blog Posts

Authors who have no trouble writing a book ask me how to structure a blog post, what to say in a comment.

I personally just start writing (and my critics will tell you, I tend to ramble).

But Chris Brogran usually turns out some of the most readable and useful content on the net.. so let’s read what he has to say on the subject..

“How To Write an Effective Blog Post”

And if you are having trouble getting you book finished. Think about how these blog posts could be combined into chapters. Blogging will add value in the social media connected world, give you feedback from readers, and help you get your book writing done.