Book Marketing, Publishing, Author Resources
We just put up a Facebook Page for MegaSuccessDay, and so I decided to read a few articles on best practices, tips and shortcuts.
I found many good ideas and will be implementing a few on our pages. Then I saw this video.. Sums up a great blog post by Jesse Stay and shows you just what to do in 2 minutes!
By Kristen Eckstein
If you’re an author and you are not taking advantage of the publicity Facebook can give you, you’re missing out on some serious promo! It isn’t just a playground for teens and college kids anymore. It is full of adults and businesses, and is a great place to market your book. In fact, the demographics of Facebook are mostly college graduates and their parents—a well-educated crowd always seeking to learn. This is a crowd of book buyers!
The best way to promote your book on Facebook is with an author fan page. Yes, you will have to ask others to become your "fan," but the truth is you probably have a few fans already, so why not use it to your advantage and get the word out about your book at the same time?
Here are 3 easy steps and reasons to create your author fan page on Facebook:
Step 1: Sign In or Sign Up! If you’re already a member of Facebook and have a personal profile, all you have to do is sign in to your account and begin the fan page building process. If not, you’ll have to first go to http://www.facebook.com and sign up for your Facebook account. (FREE!) They make it super simple, so don’t be scared.
*Reason #1 to have a Facebook fan page: It’s FREE promotion! (Who doesn’t like free?)
Step 2: Build it so they can come! Next, you’re simply going to build your fan page. Once signed in or signed up on Facebook, you need to go to http://www.facebook.com/pages/create.php to set up your page. You will want to be sure to include a professional picture of yourself and links to your official website, and of course info about your book. Note: when choosing the primary "profile" picture to use, avoid using your logo or book cover. People want to know you, the author, not just your book. If you have more than one book, it’s an even better reason to use your personal photo.
*Reason #2 to have a Facebook fan page: People want to get to know YOU, and this makes it easy!
Step 3: Promote, promote, promote! After you’ve built the page, you’ll want to put it to work for you. Promote it, share it, tell everyone about it. As you get connected to "friends," invite them to become fans. Share it on your blog, put a link to it in your sidebar, share it on message boards, Twitter, and even offline. You can always put the URL to it on your business cards or any fliers or bookmarks you make to promote your book. And Facebook makes that easy with their "vanity" URLs. Once you have your fan page set up and 100 fans, go to http://www.facebook.com/username and create a custom URL that is easy to advertise. And while you’re at it, check out http://www.facebook.com/writingfan and become an official fan of writing! (See how that works?)
*Reason #3 to have a Facebook fan page: It gives you more places to share your book.
Studies show that it takes a person eight times of seeing something before they take action on what they have seen. That means a person may have to see you and/or your book eight times before they’ll decide to buy it! You want to help contribute to those eight times and a Facebook fan page can help. It will give you yet another place to communicate with those interested in your topic, allowing you to send them updates and information. It will also drive traffic to your website or any other social media site you are on. And it’s an excellent way to promote book signings, workshops, or other events you may have planned. So what are you waiting for? Go sign up, build, and promote, promote, promote!
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Kristen Eckstein has been coaching writers through writing and publishing their books for almost 8 years. She is honored that authors have trusted her with their most valuable resource—their knowledge. Kristen’s biggest thrill comes when she sees YOU graduate one of her programs and hug your book for the very first time! Learn more at http://www.ultimatebookcoach.com |
Busy day here at BestSellerAuthors.com.
We had another book get a #1 best seller spot on Amazon, finished up editing on a book coming out this Spring and ordered printing for yet another best seller due out soon.
I got so pumped up with all the good news, I thought I’d work late and get some design changes implemented on this blog.
Well, I’m still trying, now 2 hours into the project and this is the nearest I’ve come to the blog project.. Why? Because I just have so many good new sites to share with you.
VIDEO REVIEWS
Anyone with a web cam can do a video book review. Amazon has a link that will let you attach a video to any book. Facebook will take input right form your web cam. We’re planning a tutorial on video reviews, with my assumption that it is better to do reviews on other books rather than your own.
Today, I found a perfect example from my friend, NY Times Best Selling author Joel Comm. Joel reviews his favorite books for business here.
You should watch this. Joel is a very smart guy, and all the books he talks about are must reads for anyone marketing online . Plus, you can see just how easy it was for Joel to do the video. It’s essentially Joel grabbing the books from the bookshelf and talking about them. Great content that you can model for your own video reviews.
BIG TICKET PROFITS FROM YOUR BOOK
My friend and frequent partner Kevin Nations is known for turning your book or book idea into a big ticket business.
Now he shows us how to use Facebook to build your reputation by opening the best Facebook Group I’ve seen.
Very strong launch sequence. If you are on Facebooks (as every author should be) you should join the group just to see how well he does this. You’ll get a warm welcome direct from Kevin, and gobs of useful and actionable training and information for FREE .. while witnessing a classic good marketing implementation.
Kevin’s got a book due out soon. He knows the importance of extending his base in social media. You can learn double with this one.
Join now with this link (require FREE Facebook registration if you aren’t already a member)
INSTANT AUDIO.. THE EASY WAY TO UPDATE YOUR WEB PAGE
I’ve been using Utterz for a few weeks, and talking to friends who were on the sight during the beta last year. It has to be the easiest audio product I’ve seen.. and it’s completely FREE.
Can you use this! Well, only if you know how to use a phone. .. I just push one button on my phone, then hit #2 when I get the prompt.. talk and hang up.
I’ll be adding a feed to this blog as part of that update I had planned for this evening.. but you can always get my Best Seller Authors Book Marketing feed at Utterz
You can also you photos, video and web based additions to your Utterz feed… which some people use as their primary blog site.
I’ve just started through the list. I have many more to add, but I’ve got to get back to the site redesign before I fall asleep. Watch for more here, and be sure to take some quick action.. you can do all three of these in an hour once you get set up.. and you will start seeing new connections and traffic in a short time.
Be sure to leave a comment here to tell us how it works for you. Include a link to your feed or promo site (always welcomed and encouraged if you leave a relevant post)