Best Seller Authors

Book Marketing, Publishing, Author Resources

Easy Way to Learn Internet Marketing Without Investing a Fortune

My friend Ross Goldberg put on Internet Marketing seminars.

I’ve spoke at Ross’s events before, and seen how he delivers three action packed days of training.

Many of my readers have been to the Master’s Seminars, but others have said that the time away from home and expense of traveling makes it difficult to attend.

So you’ll be glad to know that Ross has a new way to experience this exclusive traing for under $10

Read about the virtual seminar deal and grab a seat before Ross sell this out.

I’ll be speaking on what it take to get your own book and online social marketing program as part of the program.

Jim Got Me to Tell My Secrets to His Listeners

I’m getting many interview requests as author of Twitter Revolution, but still find time to help authors market their books.

Jim Kukral has become a good friend over the past few months. He’s a blogging and social media genius and wanted to know more about my Book Marketing Strategy course

So I gave him carte blanch to ask any question he wanted, provided he post it for you to see.

Listen know to learn more about book marketing

Reinvent Yourself. Watch Author Peter Fogel on CBS TV

0741424010Author, friend and frequent promotion partner Peter Fogel was interviewed this week

Watch Peter Fogel here talking about his book If Not Now.. Then When

Important Lessons:

1) Once you are an author, you are the recognized expert

2) Your expert status is permanent. Peter’s book is 3 years old

3) You can reinvent yourself at any time… and look forward to it.

Using Your Book To Create Marketing as a Professional

We’ve talked about the expert status you get when you are referred to as the author of a book.

Authors that speak get higher fees (one client recently reported a 500% increase in his speaking fees since his book came out) and entrepreneurs tell me they get more lead of a higher quality when prospect read their book.

5608Now we are seeing an attorney go from successful practice to nationally known expert. Alexis Martin Neely, author of “Wear Clean Underwear” is being interviewed on radio and TV and dozens of blogs and podcasts.

Legal Marketing pro Dennis Kunkler calls the the “catagory of one” on his Grow My Law Firm blog

“..this book is an “ultimate business card.” Who would not want this woman representing their family? Hiring her has nothing to do with the firm she works at, who her associates are, where she went to school or what organizations she belongs to. Alexis Martin Neely has created a “category of one.” If she were in your marketplace competing in the “Family Law” arena, all she would need to do is promote her book or somehow get it into her prospective clients’ hands.”

Whether you are an attorney/professional looking for a great marketing example (or for Family Practice, a great gift for clients) or any parent who wants the best future for children, Check out “Wear Clean Underwear: A Fast, Fun, Friendly – and Essential – Guide to Legal Planning for Busy Parents”

Does Your Book Contain “The Secret” – The “Book of All Knowledge” Reveled

I’ve been following Essential of Trading author John Forman’s excellent blog about his book, investing and human nature.

His post last week, The Secret to Trading Success is something that every author should read (whether you trade stocks or not)

John talks about the quest for a secret, and references a story where the hero searches for The Book or All Knowledge

There are two lessons for authors and their book marketing:

  1. Have a plan. But never stop learning. Make sure you track and repeat the tactics that work for you
  2. Assume that your readers are looking for “The Secret”.. never lie to them, but assume that they will be attracted in this way.

If you do invest or trade, you’ll find clear advice from John Forman. If not, read the blog post and replace “trading” with “book marketing”

The advice is the secret to book marketing success