Book Marketing, Publishing, Author Resources
I helped Pat O Bryan launch Portable Empires last year… Best Selling Author is just one of the things Pat does in his spare time.
As Pat puts it.. you can see that life today can be all spare time
It’s not about how hard you are working.. it’s about what you get done. Pat has it right (except for the odd coffee shop choices)
Jay Conrad Levinson is one of the biggest best selling authors of all time. He’s sold millions of Guerrilla Marketing books and made enormous sums of money while promoting his revolution for small businesses.
I’ve read over a dozen of his books, been a member of his association and worked with Jay on a few promotions. He is an author you should be modeling for success.
There are two reasons you need to watch this new video from Jay…
Watch the free video now to see for yourself how this works.
Then be sure to get the report, and share this link with your friends and partners
I was prepping for a class teaching online book marketing and came across David Meerman Scott’s “The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing * online media to reach buyers directly”… and since I haven’t posted a review, thought it would be appropriate to share it here.
The book came out last year, and uses numbers from 2006, but there isn’t anything in the book that wouldn’t be appropriate for authors to put into action right now. As Scott admits at the end of the book “I don’t expect you to implement all of this as I haven’t myself.” I admit the same. There is a lot to keep up with to market today.
The key point Scott makes in “The New Rules of Marketing & PR” is that we should not be pitching media for coverage. There are millions of bloggers, social networking leaders, and other who are already having discussions on your topic. All of them need content, and once you start getting a reputation online, the traditional media will find you in search engines.
The recommend actions for an authors wanting to become a best seller online are much like I talk about here. I’ve summed these up in terms of author promotion, but companies are advised to do the same things.
If you have a background in PR or marketing, you’ll especially like the Scott’s frame of reference. The book is written in a style that anyone can follow. The examples show how many authors, bloggers and companies have found new readers, launched products, increased sales and made best sellers.
Do these an you will see more traffic, readers and sales of your book. Post a comment here and let me know how you are planning on getting more web presence, or ask a quesition about book marketing so I can answer
In 1995, FastCompany debuted with this cover.
We knew that computers were more than number crunching machines way before that and use out PC’s to connect with modems to BBS (bulletin board systems) and send messages about topics of interest (mostly tech, but there were long threads about current events, politics, religion).
And since when is the idea of giving a friend a tip on what movie, music, TV or product they would like a Internet idea?
Granted, the new technology has allowed us to be online constantly, keep in touch with more people quicker and stay in touch with old friends while developing new friends.
It’s a must for any author marketing his book today.
Speaking of marketing. What about the “new idea” that the consumers are in control?
Weren’t they always in control of what they decided to consume and purchase?
There was a period of time when large advertisers seemed to get the upper hand. Spend enough money on national TV ads and people will try your product.
The key word is “try” not “love”
David Ogilvy, in “Confessions of an Adveriisng Man” in the 1960’s told us that we could get a consumer to try a product, but if the product sucked, the advertising would just speed up it’s demise.
With today’s technologies, your bad product or false promises will spread faster than ever. You might try to fool some of the people some of the time, but with social media and networking technologies, you can’t fool all the people all of the time (not a new idea either)
For a limited time, I’m offering a FREE TRAINING CALL for anyone wanting to use Audio or the AskDatabase on their web site.
1. Audio Generator is the simplest way to add audio to any web site. You can use it to send audio postcards, enhance the reader sign ups on web forms by 300-400% and phone in audio clips from any phone. –(that’s right, no equipment needed)
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Here the deal.. If you order either of the above from my link, then send me an email a warren@marketingresulstcoach.com I will help you set up either on your first installation.
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There are special offer when you use these links. I want o make sure that you start using these, so I’m offering this limited time offer.
Place a comment here if you have questions about the offers.