Best Seller Authors

Book Marketing, Publishing, Author Resources

Seth Godin Learns that Publishing is Dead

tribes

Authors need to have a tribe to read what they write.

Publishers don’t build tribes, they print and distribute books.  This business model has served them well in the past when there were limits on ways authors could reach readers.  All authors and publishers would do well to study Tribes

Seth announced his intentions on his blog

Authors need publishers because they need a customer. Readers have been separated from authors by many levels–stores, distributors, media outlets, printers, publishers–there were lots of layers for many generations, and the editor with a checkbook made the process palatable to the writer. For ten years, I had a publisher as a client (with some fun self-published adventures along the way). Twelve bestsellers later, I’ve thought hard about what it means to have a traditional publisher.

Traditional book publishers use techniques perfected a hundred years ago to help authors reach unknown readers, using a stable technology (books) and an antique and expensive distribution system.

The thing is–now I know who my readers are. Adding layers or faux scarcity doesn’t help me or you. As the medium changes, publishers are on the defensive…. I honestly can’t think of a single traditional book publisher who has led the development of a successful marketplace/marketing innovation in the last decade. The question asked by the corporate suits always seems to be, “how is this change in the marketplace going to hurt our core business?” To be succinct: I’m not sure that I serve my audience (you) by worrying about how a new approach is going to help or hurt Barnes & Noble.

We know that publisher can still serve an author. If you have build a two way dialog with your tribe (say, you are on TV but have never blogged) then a large check from someone betting on your title to click with their distribution is a no-brainer.

Seth has been teaching us to build a tribe for years. Now he’s broke ties with the old model that used to serve him. No doubt he’ll do well.

What’s your strategy to build a two way dialog with your readers?

How to Be a Super Competent Author

Laura StackLaura Stack’s new book came out today and while she is already established as an author, she know the market and pulled out all the stops to have a fabulous launch day.

My gift will be one of the many bonuses you find on Laura’s book site.

She didn’t stop there. As we suggest, she has a presence in social media.. a real presence with two way conversation and a lot going on. Plus a lot more than just a book with bonuses over at her site.

Here’s a bit about the book.. read more at her site

In this competitive economy, just being able to do your job is no longer enough, and competence is expected. To be successful in the business world and reach your full potential in life, it’s not enough to be simply competent. Our modern, super-competitive world is full of opportunities for the go-getter, but to take advantage of them, it’s essential to become "Super Competent." The SuperCompetent person is one that companies fight to get, fight to keep, nurture as team players, and see as future leaders in their business growth.

But SuperCompetence isn’t something you’re born with—it’s something that you can learn, no matter where your strengths lie or what industry you work in. In SuperCompetent, productivity expert Laura Stack identifies the behaviors that build leadership skills, boost organizational efficiency, and blast high-potential producers to the top of their fields. With Stack’s Six Keys, you’ll be able to consistently improve your performance, develop the confidence that will propel you forward, and achieve breakthrough results in your career:

  1. Activity: the value and importance you place on your tasks
  2. Availability: your mastery of your schedule
  3. Attention: the capacity to focus intently and concentrate on your work
  4. Accessibility: the ability to organize the inputs and outputs in your life
  5. Accountability: the extent to which you take personal responsibility for your actions and outcomes
  6. Attitude: your motivation, drive, and proactiveness

SuperCompetent will give you proven methods to reach your maximum potential and achieve breakthrough results.

How To Be A Rich, Best Selling Author

I’m reading posts from New York Times Best selling author Ramit Sethi on his blog named after the book.image

Like many modern authors with a tech background, he’s naturally doing many of the techniques I teach.

I could list them here (I have in other posts) but today, I think it’s best to say “Go watch this guy, model what he does and BE RICH”

The Future of Ad Online

Twitter, Linkedin and Zynga (makers of Farmville and MafiaWars) have business models that do not rely on advertising.

Marketing and advertising in the future will not be interruptions.. we expect that users will be able to engage with useable content the want to view.

So much opportunity here. Half a billion people on Facebook, 100 million playing Farmville, Movie releases get 5-6 times as much Twitter buzz with an ad.

How are you planning to use online ads for your book or business?

How To Get My Coaching FREE (one time)

I help authors sell books, build a business and take their messages to the world.

We do that in two ways here.. a lot of free information on the web, and high paid clients. Unless I get a crazy idea to test new software and give away the paid consulting.

I am trying out a new webinar system for my private coaching sessions. So you get this same ME, hopefully a great show, and the fun of watching me bumble through with new technology (OK.. you can get that anytime)

The only catch.. I’m just doing this ONCE.. it will NOT BE RECORDED (no evidence if I screw up) and it is on SHORT NOTICE.

Friday at Noon Eastern (9am Pacific) on July 16th (yes, that is tomorrow.. I did say SHORT NOTICE)

Grab a slot here –> Warren’s free coaching session

I’m going to share some new tests from what is working on FACEBOOK, how partners are getting 10x the publicity on the MEGA SUCCESS DAY promo for next week and other freebinarific advice. I may talk about Twitter if you twist my arm.

I will answer ANY question… show any secret site.

You can still ask your question in a comment, on Twitter or whatever.. but you won’t get the real live me with a mouse in my hand showing you exactly what YOU need to succeed unless you register here