Best Seller Authors

Book Marketing, Publishing, Author Resources

How We Shared a Book with 1000’s BEFORE It Was Written

I want to show you a ZERO COST way to promote yourself and your book even before you write it.

Just watch what we do tonight

We are writing a book about TWITTER.COM the social media phenomenon… using all the strategies you will want to use to make your book a best seller.

Best of all, you can model these to promote your own book with little or no cost.

— Are you using Twitter? —

Twitter is a great way to stay connected to friends and family.. and to your readers!

My co-author Deb Micek and I have regular conversations with our readers and each other on Twitter.

Each message is UNDER 140 Characters. Once you get used to it, it’s a great way to communicate.

You don’t have to use Twitter to learn about the social media revolution in book marketing. You can read our BLOG at

http://TwitterHandbook.com

However, I do suggest that you activate your Twitter account (ZERO COST) now while you can still get your name.

When your readers look for you, they will find you instead of someone else using your name

— Tonight, or REAL SOON —

Join us live tonight if you can.

If not, be sure to sign up for news about the book so get the resources we will share to help you build your online reputation.

And make sure you follow me on Twitter

http://Twitter.com/bookWarren

Using Your Book To Create Marketing as a Professional

We’ve talked about the expert status you get when you are referred to as the author of a book.

Authors that speak get higher fees (one client recently reported a 500% increase in his speaking fees since his book came out) and entrepreneurs tell me they get more lead of a higher quality when prospect read their book.

5608Now we are seeing an attorney go from successful practice to nationally known expert. Alexis Martin Neely, author of “Wear Clean Underwear” is being interviewed on radio and TV and dozens of blogs and podcasts.

Legal Marketing pro Dennis Kunkler calls the the “catagory of one” on his Grow My Law Firm blog

“..this book is an “ultimate business card.” Who would not want this woman representing their family? Hiring her has nothing to do with the firm she works at, who her associates are, where she went to school or what organizations she belongs to. Alexis Martin Neely has created a “category of one.” If she were in your marketplace competing in the “Family Law” arena, all she would need to do is promote her book or somehow get it into her prospective clients’ hands.”

Whether you are an attorney/professional looking for a great marketing example (or for Family Practice, a great gift for clients) or any parent who wants the best future for children, Check out “Wear Clean Underwear: A Fast, Fun, Friendly – and Essential – Guide to Legal Planning for Busy Parents”

14 Reasons Every Author Should Have a Profile on Linkedin.com

The connections and opportunities you get because you are an author will be much more beneficial to your career, business and your income than any amount you make from book sales.

Today, producers, reporters, editors and potential partners us LinkedIN.com to check you out before making a deal.

Here’s 14 more reasons you should be on Linkedin

I’ll be watching for a connection invite

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“How Not To Be a Turd” and Other Tips for Authors on Social Networking

As you begin using social media to attract new readers, sell more books and become a best seller, you will want to tell everyone you meet about the good things in your life.
That what networking is all about right?

One thing you’ll want to say is “My new book is a must read”

I suggest you be careful here. Think about the person you are talking to.. what they want to hear.

I’ll quote my friends Jackie & Ben of Church of the Customer Blog who have an excellent network for people wanting to use “Word of Mouth” to build buzz about a book, product or meme.

From the Society for Word of Mouth network terms of service:

What are SWOM’s terms of usage (or How Not to be a Turd)
SWOM is predicated on authenticity — real people who share their stories, data and experiences. It’s up to the SWOM community to maintain the highest levels of trust and authenticity, for one cannot exist without the other. To help ensure that, SWOM has established guidelines for all members to abide by. Failure to adhere to the guidelines may cause you to get trebucheted out of SWOM.

1. Give and you’ll get more back.

2. Be real.

3. Don’t be a turd or a troll.

4. Ideas grow in value as they spread.

These sites aren’t a billboard for your ads. Just like a water cooler conversation, a chamber mixer, or a cocktail party, no one want to talk to someone that walks up and strats selling.

But when you get to know people, and they find out about your book (like in your SIG or profile) they will start asking you. Then you can tell them what they want to hear.

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You Are The Author. Let Someone Else Do The Grunt Work.

Your work is important.

You have a message to share, and the world needs to read you.

And there is only one YOU

Authors can get bogged down in the nitty gritty of running your small business (every book is a business)

Want some help?

Jeff Mills has a ZERO COST ebook “The Outsource Compendium”

He promises to show the secrets to leveraging other peoples skills and talents so you can focus on what really important

Here’s what you need to do now

  1. Download you copy right now
  2. Find a moment to read it (the hard part)
  3. Watch your email for an announcement

Webinar Scheduled – Save the Date

Next Thursday, at 9:00pm Eastern (6 pm Pacific) Jeff will present a special webinar just for you.

I asked Jeff to tell AUTHORS how to use his system to attract readers, sell book and make your book a best seller.

Invites will be out early in the week.

For now, get your FREE Ebook to help authors outsource