Best Seller Authors

Book Marketing, Publishing, Author Resources

Be “The Author Who Cares” to Set Yourself Apart in Your Book Marketing

Roger Parker asked me to speak to his private group of guerrilla marketers about book marketing and self promotion using social media.

I’ve been a fan of Jay Conrad Levinson and member of the Guerrilla Marketing Association, but I wondered about doing this as publicity. After all, there wasn’t a link I could share and promote the call to my mailing list or social media friends.

Roger is a friend, so of course I said yes and thought of it as a favor for someone that may connect me with resources later. Following the Law or Reciprocity I knew that I did not need to track this to immediate sales, I give where I can and know it wilil pay of in the long run.

I got more than I bargained for.

Roger did an excellent job on the interview and helped bring out some vital information for his group. Then he blogged about one tip I gave him about using Amazon in a new way. I linked back to that and tagged Roger’s site on social media.

I have been doing several interviews a day for my new book Twitter Revolution, so I’ve not been working the online promotion for book marketing as much. But today, I had a moment to search on my name (I recommend this for all authors in my free course at http://BookMarketingStrategy.com).

#1 is still my named site. #2 out of 30,000+ links was Roger Parker’s Blog

, , ,

Jim Got Me to Tell My Secrets to His Listeners

I’m getting many interview requests as author of Twitter Revolution, but still find time to help authors market their books.

Jim Kukral has become a good friend over the past few months. He’s a blogging and social media genius and wanted to know more about my Book Marketing Strategy course

So I gave him carte blanch to ask any question he wanted, provided he post it for you to see.

Listen know to learn more about book marketing

Understanding YouTube and Participatory Media

YouTube gets thousands of videos everyday and while many are awful.. we are drawn to watch them.

What draws people to the social media? What makes an average person become a producer?

And, how do you get over the odd feeling of talking to a camera alone to share your thoughts, promote your book and connect with the community?

Maybe you don’t need to. You are great just the way you are.

a thought provoking, entertaining and enlightening video.

Be the Authority: Interview Authors on Your Own Blog or Show

I just completed an interview with TT “Mitch” Mitchell for Mitch’s Blog

Reminded me that it was time to talk to you about this easy way to gain access to authors and personalities that can add credibility to you and your book or message.

Mitch is a friend on Facebook and we’ve been talking about buidling our networks and adding value to our online promotions. When he asked if I would do an interview, I said yes. Mitch sent 5 questions in an email, I answered them back and he posted it to his blog.

The whole process took minutes.. but look at the outcome

  1. Mitch got fresh content for his readers
  2. I got a chance to be introduced to people I didn’t know
  3. We both got links to our web sites to attract future readers

You probably already have a blog, so all you need to do is ASK. Connect with the authors and people that you’d like to interview using online social media sites or a blog search for keywords or names you’d like to be associated with.

A email interview for your blog is just one way to create this informative content. You can also record live audio and video, like my Twitter radio show on BlogTalkRadio

Thousands of authors and entrepreneurs have shows now. Guess what? They are all TALK RADIO and need guests. You can invite them to be guests on you show, or just search for shows of like minded people and log into their chat rooms during the show where you can talk to people that are interested in your subject.

When you get there, don’t just post a link to your stuff. That’s like handing our flyers at someone else’s party. Instead, be a resource, answer questions and get to know the host. After the show, send a note and tell them you are available for an interview. (you wlil know if they are interested becuase you just listened to a show)

Can’t be there live? No problem BlogTalkRadio automatically records show for poscast (mp3) listening later. These are great links to refer to in your own blog. Just as I did in this post.

Do you have a show? Tell us about your experience in a comment. If you talk to authors, entrepreneurs or people who want more success in life, let me know. I have clients who are available for intervews, and I might be a good guest for you too.

When we connect, you know that I”ll be posting a link here, on Twitter and other social media.