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Jul 31 2010

How to Get the Media to Love You

ICartoon Tv Clip Artn almost every field, there are people who are extremely good at getting publicity.

The media loves them and they’re regularly on radio/TV shows and written-up in print publications.

They not only know how to get a ton of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, speaking engagements and more.

To discover how these "publicity superstars" do it and how you too can use their strategies, join Steve Harrison this FREE WEBINAR

Here’s just some of what you’ll learn on Thursday:

  • Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
  • How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
  • Three things Donald Trump does to speak in compelling sound bites.
  • How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
  • Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
  • Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
  • "The Book Plus Strategy" and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
  • The hook that helped a nutritionist score so much media coverage it generated over $60 million in sales of his books and information products.

Click to register for this FREE WEBINAR

I’ve worked with Steve Harrison for years and can endorse the programs he recommends because I have seen the results.

You will see that Steve’s free training such as this seminar give you a ton of actionable information… regardless of whether you sign up for his paid programs. (Imagine how much more you get when you do though 🙂

Don’t miss out on this chance to learn some of Steve’s secrets

Written by warren · Categorized: best seller books, book marketing, internet training, media publicity, publishing, sell books · Tagged: book marketing strategy, Free Publicity, national tv, publicity training, publilcity summit

Jul 15 2010

How To Get My Coaching FREE (one time)

I help authors sell books, build a business and take their messages to the world.

We do that in two ways here.. a lot of free information on the web, and high paid clients. Unless I get a crazy idea to test new software and give away the paid consulting.

I am trying out a new webinar system for my private coaching sessions. So you get this same ME, hopefully a great show, and the fun of watching me bumble through with new technology (OK.. you can get that anytime)

The only catch.. I’m just doing this ONCE.. it will NOT BE RECORDED (no evidence if I screw up) and it is on SHORT NOTICE.

Friday at Noon Eastern (9am Pacific) on July 16th (yes, that is tomorrow.. I did say SHORT NOTICE)

Grab a slot here –> Warren’s free coaching session

I’m going to share some new tests from what is working on FACEBOOK, how partners are getting 10x the publicity on the MEGA SUCCESS DAY promo for next week and other freebinarific advice. I may talk about Twitter if you twist my arm.

I will answer ANY question… show any secret site.

You can still ask your question in a comment, on Twitter or whatever.. but you won’t get the real live me with a mouse in my hand showing you exactly what YOU need to succeed unless you register here

Written by warren · Categorized: amazon, best seller books, blogging, book marketing, e-book, facebook for authors, internet marketing, internet training, make money online, media publicity, networking, online promotion, publishing, sell books, social media, twitter, write a book · Tagged: free marketing training, mega success, prosperity, warren whitlock

May 18 2010

How Authors Make Money

The other day, we had Peter Winick on the Profitable Social Media radio show.

Peter is the brains behind so huge best selling books, and specializes in strategies to sell lots of book and turn your content into a substantial income.

Here’s a clip from the show where I Peter talks about what he does. If you listen for a few minutes, you’ll also hear another guest, Pat Obryan, volunteer to have us talk about expanding his platform.

You may not have heard much about Peter. Like me, he works mostly with large book and product launches from behind the scenes.
 

Peter and I want to help more authors and combined our talent to put on a series to you authors make a lot more money from your content, without a huge start up cost.

If you are an author looking to leverage your content into new revenue streams, I invite you to apply at http://PlatformRoadmap.com

Written by Warren Whitlock · Categorized: book marketing, make money online, media publicity, online promotion, publishing, sell books · Tagged: author platform, author roadmap, author success, sell books

May 11 2010

Publishers of the 20th Century

I just got an email that selected me since I blog.

It’s was a classically bad corporate email. The font on my name didn’t match the rest of the message.. screaming out “INSERT NAME HERE”… and there was much talk about the excitement for some fiction or poetry books that will be out in the Fall.

This publisher wants me to come to their booth at BEA and hopes I will be excited about he chance to get on of his imagebeautiful posters.

Sales posters.. yeah, that’s the way to attract bloggers.

Ordinarily, I’d delete the message and move on.. it really wasn’t that bad.. but the email came with TWO attachments. Both were this cool logo.

Mission accomplished Mr. Publisher. You got me to blog about you.

🙂

Written by Warren Whitlock · Categorized: book marketing, publishing · Tagged: bad email, bea, Sourcebooks

Apr 19 2010

Blog To Book Writing a Best Seller is an Idea From 1980’s

I read best selling author David Meerman Scott’s excellent blog because he not only agrees with what I teach authors about creating a best seller campaign.. but he does it better than just about any author.

Today he posted and excellent post and inspired me to watch an hour long presentation video and read more on the interviews he did with other best selling authors like Seth Godin.

The Little Big Things: 163 Ways to Pursue EXCELLENCEMy favorite concept is one we’re using more and more in out best seller book marketing campaigns.. that is giving away great content to attract readers. David went to one of my all time favorite authors, Tom Peters and got two excellent examples of blogging to book writing.

You can easily see how Peter’s latest book, BIG comes from 163 blog posts that were posted as free content on the web.. but you might not have known that the huge hit of 1982 was developed in much the same way.

Tom Peters is a prolific author and very successful. David Meerman Scott is on his way to being just as successful. Watch this video and see how you can model what they have done in your own book marketing and promotion

David Meerman Scott interviews Tom Peters from David Meerman Scott on Vimeo.

Written by warren · Categorized: best seller books, blogging, book marketing, online promotion, publishing, sell books, write a book · Tagged: best selling author, david meerman scott, in search of excellence, seth godin, tom peters, write a book

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