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Jul 31 2010

How to Get the Media to Love You

ICartoon Tv Clip Artn almost every field, there are people who are extremely good at getting publicity.

The media loves them and they’re regularly on radio/TV shows and written-up in print publications.

They not only know how to get a ton of free coverage, but also how to profit from the coverage in the form of increased sales, name recognition, speaking engagements and more.

To discover how these "publicity superstars" do it and how you too can use their strategies, join Steve Harrison this FREE WEBINAR

Here’s just some of what you’ll learn on Thursday:

  • Advice from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).
  • How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.
  • Three things Donald Trump does to speak in compelling sound bites.
  • How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.
  • Why most authors and experts fail to make the leap from just getting local publicity to scoring big-time national media coverage.
  • Why your credentials don’t matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.
  • "The Book Plus Strategy" and how an unknown self-published author used it to become a regular on radio, making a six-figure income doing phone interviews.
  • The hook that helped a nutritionist score so much media coverage it generated over $60 million in sales of his books and information products.

Click to register for this FREE WEBINAR

I’ve worked with Steve Harrison for years and can endorse the programs he recommends because I have seen the results.

You will see that Steve’s free training such as this seminar give you a ton of actionable information… regardless of whether you sign up for his paid programs. (Imagine how much more you get when you do though 🙂

Don’t miss out on this chance to learn some of Steve’s secrets

Written by warren · Categorized: best seller books, book marketing, internet training, media publicity, publishing, sell books · Tagged: book marketing strategy, Free Publicity, national tv, publicity training, publilcity summit

Feb 19 2010

The Magic Bullet For Getting Publicity

One question that comes up over and over in the hundreds of interviews I did last year.

“How can a author get known when nobody knows about them?”

June 09 028 I thought you might like to know the answer.. quite simply, it’s the one thing that successful best selling authors do that most others miss…

I use this story of my friend Mark Victor Hansen, co-creator of Chicken Soup for the Soul series.

Hold, on.. Did you see what I did there? … Mark has sold many millions of copies of his book series yet insists that I introduce him as “co-creator of the Chicken Soup for the Soul series”. Why? Because, believe it or not, there are many people who don’t know who he is.

Mark and partner Jack Canfield did many things to boost their book from “a cute pile of stories” to the record breaking success it is today. You could say that the one thing was persistence on multiple fronts.

And then there is that Magic Bullet I promised you…

You have to keep doing this one thing for as long as you want to sell a lot of books. I know it’s the key to separating yourself from all other authors and media competing for your reader’s attention.

Keep doing publicity interviews everyday… every single day

Don’t dismiss this with a “yeah, I know that and I try to…”

How Many Interviews Have You Done This Month?

Let’s get serious for just a moment. This is your career we’re talking about.

Do you have a daily habit of booking more interviews?

Mark and Jack do 5 interviews each and every day to promote a book… and they started this back when we didn’t have tens of thousands of online radio talk shows, teleseminars and millions of blogs looking (sometime begging) for content.

I asked Mark how he booked so many interviews.  He explained that they paid retainers to multiple booking agencies and spent heavily to get started. He still retains a publicist today.

Howver, there now are some low cost and FREE resources that will get you started.

Just follow this plan.

How to Get a Ton of FREE Publicity.

I’ve taught this system to hundreds of authors. The ones who follow these simple steps get free publicity. It will take a little while to get results, but once you do this, you’ll be well on your way to continued publicity.

  1. Start with the mindset that you must do this. Only you can be you
  2. Sign up for Author Media Connection. A FREE resource will get you tons of leads
  3. Contact reporters as soon as you receive the daily email
  4. Follow up on email, phone, etc. No excuse that you are too busy.. This has to be done
  5. Ask for referrals from everyone in your network

Once you get started, you’ll want to add more resources and get some help to filter all the leads or book your schedule. If you have an assistant, you can speed up the process, however you can get started yourself. I’ve booked myself on hundreds of shows, speaking gigs and press just by following the steps above.

Don’t wait till your book is done, or till it comes out, or till you have more time… that will not happen.

Make a decision. You want the world to get your message, this is the magic bullet that will propel you to the reach more readers, boost your book to best seller status, and leverage your career success.

Author Media Connection is a FREE service from my friends Steve and Bill Harrison. They know author publicity and have the connections to accelerate everything you do.

The one thing you must to do use this magic bullet.. Click now and start getting more media leads.

Written by warren · Categorized: best seller books, book marketing, media publicity, online promotion, publishing · Tagged: author interviews, author publcity, chicken soup for the soul, Free Publicity, Jack Canfield, mark victor hansen, media connection, media intervies, Radio Talk Shows, reporter connection

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