I read best selling author David Meerman Scott’s excellent blog because he not only agrees with what I teach authors about creating a best seller campaign.. but he does it better than just about any author.
Today he posted and excellent post and inspired me to watch an hour long presentation video and read more on the interviews he did with other best selling authors like Seth Godin.
My favorite concept is one we’re using more and more in out best seller book marketing campaigns.. that is giving away great content to attract readers. David went to one of my all time favorite authors, Tom Peters and got two excellent examples of blogging to book writing.
You can easily see how Peter’s latest book, BIG comes from 163 blog posts that were posted as free content on the web.. but you might not have known that the huge hit of 1982 was developed in much the same way.
Tom Peters is a prolific author and very successful. David Meerman Scott is on his way to being just as successful. Watch this video and see how you can model what they have done in your own book marketing and promotion
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I particularly enjoyed Tom saying that he blogs because “I have a lot of fun doing it” and that he can't believe he gets paid to speak. This made me think about the whole blog-to-book mindset. It appears that Tom didn't have a blog-to-book mindset up front or in the middle … but rather blogged for the fun of it … and did I hear correctly that it was his publisher who saw the value and recommended making a book out of it?
Tom did say that he thought the 1st draft of this book was better than the 1st draft of a book written in another manner. I wonder what happens in the blogging process to make that happen.
Question … This style of interview is very interesting. Was it done using Skype?
Thanks for sharing, Warren!
We spend a lot of time telling people that Social Media is profitable.. but when it's done right, it's FUN.
It looked like Skype to me, but I wasn't there. You might as @dmscott
This is an excellent interview, and I love how you did it without having him in the room with you. Great idea!
So interesting to hear about how the industry has changed and that ties in with the “back to the future” theme. I'm very curious to read what he has to say about what has not changed.
Most of Tom's book is about thing that haven't changed.. sometime lamenting that the same problems exists, sometimes reminding us that core principles remain the same.
Loved this. Loved how he came to this book and the idea of blot-to-book organically. I especially loved the quote (I know I'll get it wrong) that people aren't leaders because they want to be, they're leaders because they have something to say.