Press Release Archives - Best Seller Authors

Dec 12 2011

Marketing Your Book Through Search Engine Optimization (SEO)

Gust post by Alan K’necht

You’ve no doubt spent countless days, weeks even months writing and editing your book. Along the way, you most likely had a working title, an interim title and finally the official title for your book. Congratulation all that is left is to market you book is to ensure that people who hear about can find it.

This is where search engine optimization (SEO) comes into play. If you’re like most non-technical authors, you might have never heard of SEO or even considered it in the name of your book. Yet you’re about to come face to face with the reality of SEO. So prepare yourself and get ready to start working on it.

Even before your book is published go to Google and Bing and search on the title of your book. Take a look at what comes up in the search results. Believe it or not this is your first level of competition. When I did this search for my book entitled “The Last Original Idea” I was competing with numerous blogs, news paper articles, etc. that were lamenting that neither Hollywood nor the TV industry has had a truly original idea in decades. Many of published article/blog post had title similar to my book “what was the Last Original Idea in…”, “The are no more original ides ….”.

As a marketer I knew how to get people spreading the name of my book and that was great if people happened to go directly to Amazon (or other online books store) to purchase it, but what if they wanted to know more details about the book or what if I wanted to capture people searching for the last original idea in marketing? To ensure that my book would be found and dominate the search results, I executed a SEO strategy.

As part of this strategy, I was aware that Google will only show 2 listings per website on a page of its search results. Simply building an SEO effective website would only get me 2 spots out of the default 10 which isn’t good enough. How could I ensure that they were the first two listed? I wanted to own the first page of results and if possible the second page as well. I’m happy to report that I do and here’s how I did it and now you can you!

Register a domain that is the title of your book (i.e. thelastoriginalidea.com) (to protect yourself from others hoping to steal your thunder also register similar domains (i.e. lastoriginalidea.com)
Build a website according to SEO best practices ensuring that you are focused on the title of your book and the subject of your book
Create a Facebook page for your book and register a custom URL that includes the name of your book (i.e. https://www.facebook.com/TheLastOriginalIdea)
Start a blog that does not operate under your website. This means using a different sub-domain (ie blog.thelastoriginalidea.com)
Use the blog to not only post book happenings (book signings, status updates of your book, etc.), but your thoughts on related topics. This is a great opportunity to create both excitement for your book and to demonstrate your knowledge on the subject.
Submit your book for various online contests that will create a page about your book or at a very minimum list it as an entrant with a link to your site.
Contact book reviewers who have blogs and regularly post reviews. Not only will the review help get your name out there, you can easily get them to link to your site and that’s part of step 8.
Now get active and get links & fans to both

Getting Links and Fans

Fans

This may be harder or easer depending on how involved you are already in Facebook. Step 1, tell all your current Facebook friends about it and encourage them to pass the word on. To entice people to become fans create a simple contest (become a fan for a random chance to win X copies of my book). Don’t stop with you current Facebook friends; market this fan generating contest through your email list, twitter followers, LinkedIn account and simply by telling people you know and meet.

On your Facebook page you will of course have a link to your books website. As you get more fans the value of this link will go up and help both the Facebook page and your website rank higher in the search engines.

Don’t forget to post regularly in the Facebook page to garner likes and shares. This activity also help keep and generate new fans, Likes and Shares. Remember your blog (step 4), make sure you post a description of each blog post on your Facebook page as well. This helps generate links to your blog, plus lets people know about and encourages people to read your blog posts.

Your Blog

Ensure that in description area of your blog is a description of your book with a text based link on the books name to the books website. When done correctly, this link will appear on every blog post creating a new link to your book with each post. While not as valuable as links from unique domains, they still count and help your site rank in the search engines.

Your Website

Last but not least the most critical part of the puzzle the book’s website. This is where you need to get tons of links. Here are some sure fire ways to get links:

Send out a press release with an established/quality PR distribution company and ensure that it has a text based link to your site in it. When done well, the press release will get picked up by 10 perhaps several hundred websites creating a large quantity of links.
Register your website with as many author /book directories as possible
Arrange for interviews that will be published online and insist that they link back to the books website.
Run a contest that requires people to submit written entries that will be posted on the site and voted for. This works wonders in getting other people not only to tell people where to go, but in many cases they’ll put permanent links to their content on your site (known as deep links)

The Fruits of Your Labor

If you’ve done everything well, now when you search on your books title, you should be dominating the listings (6 out of 10 on the 1^st page maybe even a 10 out of 10 on the first page). To truly reap the benefits of this effort, make sure you have a link to where people can purchase your book on each of the pages listed. After all, isn’t that the ultimate goal of all your efforts?

Alan K’necht is the author of “The Last Original Idea – A Cynic’s View of Internet Marketing” (www.TheLast OriginalIdea.com) and a founding Partner at Digital Always Media Inc. (http://www.digitalalwaysmedia.com) a full service agency specializing in search engine and social media marketing.

Dec 07 2010

Holiday Love Book Launch Sells Out New Best Seller Author

72 Authors joined together to share gifts and a book from Dr. Tianna Conti: Love’s Fire: Beyond Mortal Boundaries.

The publisher notified Amazon and made sure there were books in stock. All the authors involved contributed bonuses and a special offer was made for December 7th (the 13 year anniversary of the story on which the book is based). All send out email to their followers, and shared the book with social media networks like Facebook and Twitter.

“We woke up this morning to a best seller” said Warren Whitlock of BestSellerAuthors.com “Amazon had run out of stock! Fortunately, there were enough back orders for the book to be a best seller.”

By 7 AM, the reported rank of book sales was dropping while the publisher worked with Amazon to get an additional quantity of books into the system. An note of the web site was posted reading

Special Announcement:

As of 5:32 AM This morning, Amazon ran out of Love’s Fire. Thank you for making us a BEST SELLER.

GOOD NEWS: Amazon confirms more books in warehouse. While the page may say "out of stock" you can order an still get your book for the holidays.

Author Tianna Conti wrote Love Fire to share what she has learned about love and relationships after experiencing events when her husband passed right after they were married. The book launch was timed to go with a new movie Tianna’s production company is releasing and fell on the anniversary date of her late husband’s passing. Tianna was joyful when she heard the news of the book’s success:

First, thank you not only for Best Seller…it has transformed Dec. 7 one of the worst days of my life into a triumph for the message to enhance others lives and possibilities. Today, the book is coming out, tomorrow the movie and I adore you for your expertise and timing of our launch. It is a memory of a lifetime for me far beyond best seller…a new life and we did it together…..created a holiday miracle……heartfelt love and appreciation.

BestSellerAuthors.com is built around Warren Whitlock’s mission to help authors promote new books, share messages, and teach authors to promote their books using social media and online marketing.

Warren Whitlock is a speaker, author, and book marketing strategist. He is a co-author of the first book on Twitter “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online” and is working on a new book for 2011 called “Profitable Social Media”

May 10 2010

‘Best Seller’ Marketing Duo Team To Help Authors Build a Platform

Book Marketing Strategists Warren Whitlock and Peter Winick announce a new value priced webinar series for authors who want to turn their content into self sustaining income streams while keeping cost inline.

“We have used webinars for clients to save on travel costs and get cost saving efficiencies, but I normally work one on one with my clients” said Whitlock. “Peter has done the same with some very large book and information product launches. However, we know there is a need for authors wanting this knowledge so we’ve come up with a program to combine our talents at a fraction of our costs. It’s our author stimulus package”

The Platform Roadmap Coaching Series is the least expensive way to engage the same top talent that millionaire and NY Times best selling authors rely on to focus not only on your book but to enable you to develop a business with multiple income streams such as keynote speaking, training, consulting and such.

The webinar series will be held in June with authors who are accepted into the program. The group will be large enough to lower costs, but much smaller than most online courses. Winick and Whitlock will supplement the webinars with private coaching to insure each other has a success.

Limited seats for new clients are available at http://PlatformRoadmap.com

Peter Winick has over twenty years of experience and has worked with a variety of thought leaders. In addition, he has built and managed several consulting and professional development organizations.

Warren Whitlock has been a serial entrepreneur over the past 23 years, focusing on book marketing, authors, publishing and conversation strategies for social media. He is co-author of the first book on Twitter “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online”