Book Marketing, Publishing, Author Resources
Watch iJump 67: The Best Ideas are Free book review in News | View More Free Videos Online at Veoh.com
Simon reviews Ben Young’s The Best Ideas Are Free reviewed
Good example of how easy it is to produce a video that can be posted online.
Shine the spotlight on the best new books you find to create a quick post, help your readers and get good promotion for you as an author.
I was referred to a webinar featuring my friend Tara Hunt (you might know her at @MissRogue on Twitter).
When I got to the link, I was delighted to see the attached video along with others and the promise of more to come.
Steve Cunningham of Polar Unlimited has a program call ReadItFor.Me featuring great books summarized in less than 10 minutes. Every book I saw was worthy of recommendation. I’d suggest you watch the videos and buy all of them.
Watch this video on The Whuffie Factor by Tara Hunt, order a copy and use these principles in your own business, book promotion and publicity campaigns.
Register for the webinar and/or listen to all the recordings on Steve’s site.
You can contact reviewers like Steve that may be appropriate for your book. Once you get a video like this, post it on your blog.. and link wherever your can to the reviewers site. There is so much more credibilty in a review by a 3rd party.
And I’m sure you will agree.. this is much more appealing than a text only review in a magazine!
While you are waiting for these types of reviews.. or even before your book is published.. you can make you own videos about the book and post them for all to see and comment on.
Now here’s the social media marketing advanced book marketing technique… Don’t make the video about your own book
You read right. No matter how wonderful your book is, no matter how much of a must read it will become, no matter how essential your message it to the world.. you will get much more WHUFFIE (you watched the video and ordered The Whuffie Factor so you know this, right?) when you turn the spotlight on other people.
By now you know other authors. Imagine how they will feel about a video like this (or an interview, review or guest post on your blog).
The more you shine your light on others, the brighter it becomes.
My friend Gail Kingsbury called to tell me about her new book and the fabulous stories inside.
I said “I didn’t even know you were working on a book.. How did you fit that in your schedule?”
The answer.. a collaborative effort. Working together, the co-authors were able to high quality material together, join together for to promote it and have a best seller in record time.
We’ve used this process over and over to create books. What’s different this time is the fabulous concept of successful people sharing their story of “How Did You Do That”
They want to get fast results in launching the book and have over delivered fo anyone that grabs the book today.
A great model for authors.
Some inspiration for those writing a book and/or a great gift idea.
I just ordered my copy. I suggest you pick up one or more today.
Paper books are winding down. We’ll have them around for a long time to come, but the kids going into college now are going to bring the future faster than you think
Joel West postulated these 3 reasons why Amazon will get out of the ebook business
- Amazon‘s (AMZN) Achilles heel is the proprietary mobi format against everyone else’s e-pub, but if college students are using a book viewer for 4 years and renting books for one semester, this becomes almost a non-issue.
- Moving from selling dead tree books (with printing costs and inventory risk) to renting e-books will reduce the publishers’ costs dramatically. If publishers don’t share those savings with consumers — given the student and politician outcry about textbook prices — there will be hell to pay. I suspect, however, that most will play games with planned obsolescence in hopes of keeping their margins up.
- I doubt the e-book reader is a separate category over the long term. To me, it seems obvious that the e-reader will go the way of the pocket camera and the MP3 player as a dead-end stand-alone device.
I think it’s still early. We don’t know who will win the hardware wars
However, every author and publisher needs to look at how to profit from the move away from selling dead trees
I have a delightful business model. I get to help authors with good books to share reach new markets and readers with their message.
We have some fun, make a living and live for notes like this..
Thank-you for your tremendous support in helping in promoting Dan’s campaign last Tuesday. We reached the Amazon Best Seller list in RiskBuster’s three categories – hitting the #1 spot in Home Based.
Thanks to all our fantastic partners we had terrific campaign results, without the commitment of partners like yourself this would not have been possible!
We look forward to partnering with you again the near future and reciprocating in promotion of your product and service
Joining a book promotion is easy. Most allow just about any author to participate. The only requirement is a basic understanding of the Law of Reciprocity.. that is you will start a powerful attracting force when you GIVE without expectation of immediate return. The more you give, the more you get.
sell books, book marketing, social media promotion, cross promotion