Best Seller Authors

Book Marketing, Publishing, Author Resources

How to be a Superhuman Author

Today, more than ever, it’s important for authors to share lots of fresh content with their readers.

Blog posts, articles, information products, presentations. How do you get it all done?

My output has gone up by 3x since I started adding told like Evernote. Here’s a fun video showing how elephants in the clouds help you remember everything.

You readers expect to be in contact with you.. asking questions and getting a fast response. As you become better known online, this demand will continue.

Let’s all step up our game. I’ve put Evernote on all my machines and updated other systems and tools that I will share here soon (thanks in no small part to Evernote).

What are you doing to step up your content creation schedule this year?

A Touch Screen for Your Kindle?

kindle amazon touch screen material
Coming to the Kindel?

The New York Times reported

Touchco uses a technology called interpolating force-sensitive resistance, which it puts into displays that can be completely transparent and could cost as little as $10 a square foot. The capacitive touch screens used in the iPad and iPhone are considerably more expensive. Unlike those screens, the Touchco screens can also detect an unlimited number of simultaneous touch points.

The e-ink technology used in today’s Kindle products is much easier on the eyes than the lighted displays of most devices but we know that on screen viewing will continue to improve.

Do you need color on your book reading app?

The Draw of Books. Why Your Readers MUST BUY

When asked about the power of books, especially in this era of ebooks and supposedly less reading, I point the stats or 570,000 books published each year and the irresistable draw we have to book stores.

Best seller books will be most of what catches a reader’s eye becuase they are in heavy distribution and reader recognize the names. Once they do.. many readers can’t help but to pick up a copy.  It’s what Daniel Pink calls Intrinsic Motavation (Drive: The Surprising Truth About What Motivates Us)

Here’s one fun review of what happens to a reader when they see interesting titles.

It’s NOT just a question of whether you book is a good read (it better be).. but how many places readers can see you and your book

What Drives You To Succeed?

New York Times Best Selling Author Daniel Pink says that most people are note motivated by the 20th Century carrot and stick management we’ve all grown up with and would do our best when was have

  • Autonomy
  • Mastery
  • Purpose

as our goals.

I just finished reading Pink’s lates book “Drive” and WOW!.. this is a must read for authors and entrepreneurs on what motivates people today (actually, always has).

Be sure to check out Daniel Pink’s book marketing.. his blog, web sites and media show him to be following what I teach as “Listen and Love”.. a two way communication between authors and readers.

Here’s one example of many online videos from Daniel Pink

Two questions that can change your life from Daniel Pink on Vimeo.

Who Controls What Price You Get For a Book?

Reading more on the Amazon/Macmillin dispute and the old school bullying tactics both are using in the fight.

I’ve stated in previous posts my position.. I think the consumer (readers) will ultimately control what price we can sell a book for.

Amazon is letting the market decide.

Dear Customers:

Macmillan, one of the “big six” publishers, has clearly communicated to us that, regardless of our viewpoint, they are committed to switching to an agency model and charging $12.99 to $14.99 for e-book versions of bestsellers and most hardcover releases.

We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles. We want you to know that ultimately, however, we will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books. Amazon customers will at that point decide for themselves whether they believe it’s reasonable to pay $14.99 for a bestselling e-book. We don’t believe that all of the major publishers will take the same route as Macmillan. And we know for sure that many independent presses and self-published authors will see this as an opportunity to provide attractively priced e-books as an alternative.

Kindle is a business for Amazon, and it is also a mission. We never expected it to be easy!

Thank you for being a customer

What do you think?