We see more and more stories about blogging with a paragraph like this:

Random House announces that it has purchased the rights to a book by
the blog’s founder, Christian Lander, an Internet copy writer. The
price, according to a source familiar with the deal but not authorized
to discuss the total, was about $300,000, a sum that many in the
publishing and blogging communities believe is an astronomical amount
for a book spawned from a blog, written by a previously unpublished

Read the full story at The New York Times Web Site

That’s right. An author got $300,000 because of his blog.

Need any more reason to start blogging about you, your expertise, and your book?