Best Seller Authors

Book Marketing, Publishing, Author Resources

Engage Readers Before They Buy

You want a best seller. That’s for sure.

Selling a large number of books is great, but engaging the readers will build a long term relationship that will sell the next book, create leads for your other products and services and give you the basis for an army of friends who will spread your message.

A just watched a fabulous spoof on a TV show.. I will leave off the title of the show and the book. If you don’t know the show, it’s still entertaining.. and by the end of the video, you’ll know the book.

They Will Buy Your Book When it Fits In With Their WHY

So many authors tell me that the world needs their book.

Even more want to emphasize that their book is full of great content and that others who have read it agree.. further, those who read and apply it’s message will have better live.

So?

It’s great that you book has the power to change lives. The more this is so, the more important to you to make sure you have a book marketing strategy to reach the widest audience possible. The more people you reach, the more lives will be improved.

But please remember that most of the people buying books do not buy for WHAT is in the book, they make the purchasing decision to rationalize their own WHY.

Here’s great video on how most of us are marketing backwards.. and how to turn that inside out.

Facebook Marketing Expert on Profitable Social Media Radio

Mari Smith Warren Whitlock Facebook social media marketing expert Mari Smith will appear on this week’s Profitable Social Media radio show with Warren Whitlock and Edward Phillip.

Show host Warren Whitlock said “We started this show when we wrote the first book on Twitter. Mari was with us back in 2008 and started teaching and speaking Facebook about the same time as Deb Micek and I wrote Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online 

Mari is on of the co-authors of the best selling book on Facebook marketing Facebook Marketing an Hour a Day and will join us to answer your questions about Facebook advertising and growing your Facebook social network.

The show will air Friday May 7th at 7 PM Pacific Time. Log on to http://BlogTalkRadio.com/warren to hear past episodes, register for the free chat session and network with our guests and listeners.

Facebook Marketing an Hour a Day (ISBN: 0470569646) is available at bookstores everywhere.

Profitable Social Media Radio has a Facebook page at http://Facebook.com/SocialMediaRadio. The show is available online at http://BlogTalkRadio.com/warren

Blog To Book Writing a Best Seller is an Idea From 1980’s

I read best selling author David Meerman Scott’s excellent blog because he not only agrees with what I teach authors about creating a best seller campaign.. but he does it better than just about any author.

Today he posted and excellent post and inspired me to watch an hour long presentation video and read more on the interviews he did with other best selling authors like Seth Godin.

The Little Big Things: 163 Ways to Pursue EXCELLENCEMy favorite concept is one we’re using more and more in out best seller book marketing campaigns.. that is giving away great content to attract readers. David went to one of my all time favorite authors, Tom Peters and got two excellent examples of blogging to book writing.

You can easily see how Peter’s latest book, BIG comes from 163 blog posts that were posted as free content on the web.. but you might not have known that the huge hit of 1982 was developed in much the same way.

Tom Peters is a prolific author and very successful. David Meerman Scott is on his way to being just as successful. Watch this video and see how you can model what they have done in your own book marketing and promotion

Best New Ideas for Author Facebook Pages

Every author need a Facebook fan page.

After posting Kristen Eckstein’s article on Why You Need a Facebook Page, we got requests for more information on exactly how to create a page and what to put on it.

We heard you and there will be more Facebook Page for Authors post coming.

Get inspired with Amy Porterfield’s example for the best selling authors she has worked with