Best Seller Authors

Book Marketing, Publishing, Author Resources

Get More Value From the Books On Your Shelf

I have a large library of book.. get more every day.

Once in a while, I look over the collection and am convinced that the best use for most of the book would be to give them away. Not all of them.. but even some of the ones I love best would help the world more if I found someone that wanted to read and gifted it.

I can always buy or print more.

What About a Service To Help Me Give Away Books?

BookMooch logo

BookMooch is a community for exchanging used books.

BookMooch lets you give away books you no longer need in exchange for books you really want.

  • Give & receive: Every time you give someone a book, you earn a point and can get any book you want from anyone else at BookMooch. Once you’ve read a book, you can keep it forever or put it back into BookMooch for someone else, as you wish.
  • No cost: there is no cost to join or use this web site: your only cost is mailing your books to others.
  • Points for entering books: you receive a tenth-of-a-point for every book you type into our system, and one point each time you give a book away. In order to keep receiving books, you need to give away at least one book for every two you receive.
  • Help charities: you can also give your points to charities we work with, such as children’s hospitals (so a sick kid can get a free book delivered to their bed), Library fund, African literacy, or to us to thank us for running this web site <grin>.

    • Learn more at the BookMooch web site

    The Magic Bullet For Getting Publicity

    One question that comes up over and over in the hundreds of interviews I did last year.

    “How can a author get known when nobody knows about them?”

    June 09 028 I thought you might like to know the answer.. quite simply, it’s the one thing that successful best selling authors do that most others miss…

    I use this story of my friend Mark Victor Hansen, co-creator of Chicken Soup for the Soul series.

    Hold, on.. Did you see what I did there? … Mark has sold many millions of copies of his book series yet insists that I introduce him as “co-creator of the Chicken Soup for the Soul series”. Why? Because, believe it or not, there are many people who don’t know who he is.

    Mark and partner Jack Canfield did many things to boost their book from “a cute pile of stories” to the record breaking success it is today. You could say that the one thing was persistence on multiple fronts.

    And then there is that Magic Bullet I promised you…

    You have to keep doing this one thing for as long as you want to sell a lot of books. I know it’s the key to separating yourself from all other authors and media competing for your reader’s attention.

    Keep doing publicity interviews everyday… every single day

    Don’t dismiss this with a “yeah, I know that and I try to…”

    How Many Interviews Have You Done This Month?

    Let’s get serious for just a moment. This is your career we’re talking about.

    Do you have a daily habit of booking more interviews?

    Mark and Jack do 5 interviews each and every day to promote a book… and they started this back when we didn’t have tens of thousands of online radio talk shows, teleseminars and millions of blogs looking (sometime begging) for content.

    I asked Mark how he booked so many interviews.  He explained that they paid retainers to multiple booking agencies and spent heavily to get started. He still retains a publicist today.

    Howver, there now are some low cost and FREE resources that will get you started.

    Just follow this plan.

    How to Get a Ton of FREE Publicity.

    I’ve taught this system to hundreds of authors. The ones who follow these simple steps get free publicity. It will take a little while to get results, but once you do this, you’ll be well on your way to continued publicity.

    1. Start with the mindset that you must do this. Only you can be you
    2. Sign up for Author Media Connection. A FREE resource will get you tons of leads
    3. Contact reporters as soon as you receive the daily email
    4. Follow up on email, phone, etc. No excuse that you are too busy.. This has to be done
    5. Ask for referrals from everyone in your network

    Once you get started, you’ll want to add more resources and get some help to filter all the leads or book your schedule. If you have an assistant, you can speed up the process, however you can get started yourself. I’ve booked myself on hundreds of shows, speaking gigs and press just by following the steps above.

    Don’t wait till your book is done, or till it comes out, or till you have more time… that will not happen.

    Make a decision. You want the world to get your message, this is the magic bullet that will propel you to the reach more readers, boost your book to best seller status, and leverage your career success.

    Author Media Connection is a FREE service from my friends Steve and Bill Harrison. They know author publicity and have the connections to accelerate everything you do.

    The one thing you must to do use this magic bullet.. Click now and start getting more media leads.

    How to be a Superhuman Author

    Today, more than ever, it’s important for authors to share lots of fresh content with their readers.

    Blog posts, articles, information products, presentations. How do you get it all done?

    My output has gone up by 3x since I started adding told like Evernote. Here’s a fun video showing how elephants in the clouds help you remember everything.

    You readers expect to be in contact with you.. asking questions and getting a fast response. As you become better known online, this demand will continue.

    Let’s all step up our game. I’ve put Evernote on all my machines and updated other systems and tools that I will share here soon (thanks in no small part to Evernote).

    What are you doing to step up your content creation schedule this year?

    Use Foursquare to Find Readers Near You

    I’ve been investigating location based apps on my phone, netbook and other gadgets and following the trend of people living with a device in their hand at all times.

    Why would you want to do this?

    We’ve always used any communications device we can to stay in touch with family and friends.

    “Give me a call when you get there”

    “Check in to let me know you are okay”

    “Can you pick up a loaf of bread on you way”

    Now technology allows you to do this with ease, add all your friends to the conversation, and have some fun while you are doing it.

    By checking in from my new favorite frozen yogurt shop, I was awarded the mayor badge. The interesting thing is.. I knew it would happen, I know it has almost now meaning, but when I got the notice I was a bit excited.

    As far as I can tell, this is the entire game here. Click to check in, and get a message that you are doing a good job of it.

    Foursquare Grows By 300% in the Last Two Months

    from ReadWriteWeb

    Location sharing social network Foursquare saw traffic to its site triple in the last two months since November, according to new numbers from traffic analyst firm Hitwise today. The service has seen unprecedented media coverage lately and is no doubt sending more updates to Facebook and Twitter, prompting the growth in visits back to Foursquare that Hitwise is measuring.

    Thinking How This Location Based Service Can Be Used by Authors

    To date, I’ve just been adding friends who request a connection on Foursquare. It’s a general group and watching them check in is mildly amusing.. about like Twitter when I first started there.

    As these services grow, I envision more ways to interact with readers by building a group of people that have said they were interested in your book or topic and happen to be in the same area. Imagine holding a book store signing, a seminar or conference and knowing which readers are there and what they are interested in.

    Much of this data is already out there. We have reading lists, wish lists, group lists and social media gathering data based on interest. Twitter has added geo-coding to every tweet.

    We are not sure what’s coming next.. but it is coming.

    Are you using Foursquare? Leave a comment and let’s talk about using it to listen to our readers, show them more love, attract more readers and create best seller promotions.