So many authors tell me that the world needs their book.

Even more want to emphasize that their book is full of great content and that others who have read it agree.. further, those who read and apply it’s message will have better live.


It’s great that you book has the power to change lives. The more this is so, the more important to you to make sure you have a book marketing strategy to reach the widest audience possible. The more people you reach, the more lives will be improved.

But please remember that most of the people buying books do not buy for WHAT is in the book, they make the purchasing decision to rationalize their own WHY.

Here’s great video on how most of us are marketing backwards.. and how to turn that inside out.