One question that comes up over and over in the hundreds of interviews I did last year.
“How can a author get known when nobody knows about them?”
I thought you might like to know the answer.. quite simply, it’s the one thing that successful best selling authors do that most others miss…
I use this story of my friend Mark Victor Hansen, co-creator of Chicken Soup for the Soul series.
Hold, on.. Did you see what I did there? … Mark has sold many millions of copies of his book series yet insists that I introduce him as “co-creator of the Chicken Soup for the Soul series”. Why? Because, believe it or not, there are many people who don’t know who he is.
Mark and partner Jack Canfield did many things to boost their book from “a cute pile of stories” to the record breaking success it is today. You could say that the one thing was persistence on multiple fronts.
And then there is that Magic Bullet I promised you…
You have to keep doing this one thing for as long as you want to sell a lot of books. I know it’s the key to separating yourself from all other authors and media competing for your reader’s attention.
Keep doing publicity interviews everyday… every single day
Don’t dismiss this with a “yeah, I know that and I try to…”
How Many Interviews Have You Done This Month?
Let’s get serious for just a moment. This is your career we’re talking about.
Do you have a daily habit of booking more interviews?
Mark and Jack do 5 interviews each and every day to promote a book… and they started this back when we didn’t have tens of thousands of online radio talk shows, teleseminars and millions of blogs looking (sometime begging) for content.
I asked Mark how he booked so many interviews. He explained that they paid retainers to multiple booking agencies and spent heavily to get started. He still retains a publicist today.
Howver, there now are some low cost and FREE resources that will get you started.
Just follow this plan.
How to Get a Ton of FREE Publicity.
I’ve taught this system to hundreds of authors. The ones who follow these simple steps get free publicity. It will take a little while to get results, but once you do this, you’ll be well on your way to continued publicity.
- Start with the mindset that you must do this. Only you can be you
- Sign up for Author Media Connection. A FREE resource will get you tons of leads
- Contact reporters as soon as you receive the daily email
- Follow up on email, phone, etc. No excuse that you are too busy.. This has to be done
- Ask for referrals from everyone in your network
Once you get started, you’ll want to add more resources and get some help to filter all the leads or book your schedule. If you have an assistant, you can speed up the process, however you can get started yourself. I’ve booked myself on hundreds of shows, speaking gigs and press just by following the steps above.
Don’t wait till your book is done, or till it comes out, or till you have more time… that will not happen.
Make a decision. You want the world to get your message, this is the magic bullet that will propel you to the reach more readers, boost your book to best seller status, and leverage your career success.
Author Media Connection is a FREE service from my friends Steve and Bill Harrison. They know author publicity and have the connections to accelerate everything you do.
The one thing you must to do use this magic bullet.. Click now and start getting more media leads.
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This is a very important piece of information you have provided here. It is also a very scary thing to do for the uninitiated, at least in the beginning. Would you suggest to begin with friends, family and neighbors to get the butterflies out or, just start contacting media centers, such as small local newspapers?
Jump right it. there are 1000's of online talk shows. If you're passionate about what you have to share, you'll do great.
Come by http://BlogTalkRadio.com/warren on Friday night and hear me ramble. If I can do it, anyone can.
Hi Warren, thanks for the great info. I was reluctant to do interviews, felt self-concious like many. At Ken McArthur's Impact event many people, especially the women, loved my Yorkshire UK accent so that's helped persuade me to book lots of interviews.