Best Seller Authors

Book Marketing, Publishing, Author Resources

Your Social Network is A Super Organism

Connections and our social networks are like a super organism that allows us to spread good and bad.

What you do affects those around you. We know that.. but recent work by Nicholas Christakis tells us that it’s in the structure of our networks

This short video explains so much

Since I first encountered Christakis’s ideas, I’ve looked at almost everything in a new light.

Instead of worrying about selling something to someone, I realize that helping him connect someone he knows to someone I know will build cluster of profitability. The ROI looks like serendipity, but is it?

Holiday Love Book Launch Sells Out New Best Seller Author

72 Authors joined together to share gifts and a book from Dr. Tianna Conti: Love’s Fire: Beyond Mortal Boundaries.

The publisher notified Amazon and made sure there were books in stock. All the authors involved contributed bonuses and a special offer was made for December 7th (the 13 year anniversary of the story on which the book is based). All send out email to their followers, and shared the book with social media networks like Facebook and Twitter.

“We woke up this morning to a best seller” said Warren Whitlock of BestSellerAuthors.com “Amazon had run out of stock!  Fortunately, there were enough back orders for the book to be a best seller.”

#1By 7 AM, the reported rank of book sales was dropping while the publisher worked with Amazon to get an additional quantity of books into the system. An note of the web site was posted reading

Special Announcement:

As of 5:32 AM This morning, Amazon ran out of Love’s Fire. Thank you for making us a BEST SELLER.

GOOD NEWS: Amazon confirms more books in warehouse. While the page may say "out of stock" you can order an still get your book for the holidays.

Author Tianna Conti wrote Love Fire to share what she has learned about love and relationships after experiencing events when her husband passed right after they were married. The book launch was timed to go with a new movie Tianna’s production company is releasing and fell on the anniversary date of her late husband’s passing. Tianna was joyful when she heard the news of the book’s success:

First, thank you not only for Best Seller…it has transformed Dec. 7 one of the worst days of my life into a triumph for the message to enhance others lives and possibilities.   Today, the book is coming out, tomorrow the movie and I adore you for your expertise and timing of our launch.  It is a memory of a lifetime for me far beyond best seller…a new life and we did it together…..created a holiday miracle……heartfelt love and appreciation.

BestSellerAuthors.com is built around Warren Whitlock’s mission to help authors promote new books, share messages, and teach authors to promote their books using social media and online marketing.

Warren Whitlock is a speaker, author, and book marketing strategist. He is a co-author of the first book on Twitter “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online” and is working on a new book for 2011 called “Profitable Social Media”

Does An Author Need a Facebook Page?

After turning down thousands of Facebook friend invitations due to their cap on the number of connection one person can have, I finally put up my own page.

Now I get to write a message when someone send a friends request.. it’s got to be unique… if you cut and paste, Facebook will give you a spam warning. This would have been so much easier if I had not waited.

<===== Click on this box to see my page now

I also put great content every day. I share a lot of links and videos and articles each day, but reserve some of the best for my Facebook Page.

Three weeks into the experiment.. just a few dozen have LIKEd the page. Working on a more hyped up version with free gifts that only go to my page’s followers.

Why Do I Do All This Work?

The Facebook market is huge. Building out pages for clients, with promotions takes some work at first.. but soon the fans start to share and a community is formed.

We’ve seen unknown authors grow to thousands of followers after a few months, and much more if there’s good content and a marketing and promotional strategy.

For my own page, I’ve been forgoing a lot of heavy promotion. I share so much on Twitter and other sites.. so far I’ve not seen a need for a separate strategy. I know in a few months there will be more followers and tell myself that the frustration of watching it slowly build will add insights I can share with you.

Do you have a Facebook Page?

You likely have a profile page on Facebook, but all signs point to Facebook putting more emphasis on PAGES for everything other than your real life friends and family.

If I had it to do over, I’d focus more on the PAGE then my profile. I suggest you do the same.

I now recommend a Facebook PAGE, A blog and online radio for authors who have a  Best Seller Roadmap. If you are new to online marketing, we have resources that can set it all up for you, and a program that can build up a targeted following fast.

UPDATE: We’ve been added to this Business & Economy Directory

Why Don’t They Care About MY Book?

No doubt you are anxious to share your message with everyone you meet and talk about your baby.  You have an emotional bond with your book, your topic and are excited to share it.

Authors love their books.

Readers aren’t like you. They have motivations and emotional triggers and their own goals. You and you book are not at the top of their lists.

So How Do You Get Their Interest?

In all your book marketing, social media, interviews and interactions with readers, make it about them.

fascinate_coverSally Hogshead, wrote a book explaining how to be fascinating. FASCINATE: Your 7 Triggers to Persuasion and Captivation

I just finished reading Sally’s book and have dozens of questions for her whenever I get a chance to do an interview. She’s an expert on her topic and I imagine could produce more content, talk for hours and fascinate you with what she knows.

However, on Sally’s Blog, there are interviews with other authors that would be on interest to anyone wanting to know more about persuasion and fascination.

Sally marketing is for her readers. Provides information that readers will love and draws you in with an appeal to your emotional needs, not hears.

Your Appeal To Readers Emotions

unmarketingcoverWatch Sally’s video below. It’s a short and simple interview with best selling author Scott Stratton about UnMarketing: Stop Marketing. Start Engaging.

This short interview asks questions that would interest readers of Fascinate, and focuses on a message Scott is sharing.

Scott practices this too. The interview is not “why buy my book” or him. His answers are directed to the subject, from the hear and great advice for any author.

Watch for the information. Watch for the method and think about how you might go beyond selling your book and think about what appeals to your readers emotions.

How to get readers to care about your book.