No doubt you are anxious to share your message with everyone you meet and talk about your baby. You have an emotional bond with your book, your topic and are excited to share it.
Authors love their books.
Readers aren’t like you. They have motivations and emotional triggers and their own goals. You and you book are not at the top of their lists.
So How Do You Get Their Interest?
In all your book marketing, social media, interviews and interactions with readers, make it about them.
Sally Hogshead, wrote a book explaining how to be fascinating. FASCINATE: Your 7 Triggers to Persuasion and Captivation
I just finished reading Sally’s book and have dozens of questions for her whenever I get a chance to do an interview. She’s an expert on her topic and I imagine could produce more content, talk for hours and fascinate you with what she knows.
However, on Sally’s Blog, there are interviews with other authors that would be on interest to anyone wanting to know more about persuasion and fascination.
Sally marketing is for her readers. Provides information that readers will love and draws you in with an appeal to your emotional needs, not hears.
Your Appeal To Readers Emotions
Watch Sally’s video below. It’s a short and simple interview with best selling author Scott Stratton about UnMarketing: Stop Marketing. Start Engaging.
This short interview asks questions that would interest readers of Fascinate, and focuses on a message Scott is sharing.
Scott practices this too. The interview is not “why buy my book” or him. His answers are directed to the subject, from the hear and great advice for any author.
Watch for the information. Watch for the method and think about how you might go beyond selling your book and think about what appeals to your readers emotions.
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