by warren | Nov 20, 2010 | Best Seller Campaigns, Book Marketing, media publicity, Selling Books, Social Media
No doubt you are anxious to share your message with everyone you meet and talk about your baby. You have an emotional bond with your book, your topic and are excited to share it. Authors love their books. Readers aren’t like you. They have motivations and emotional...
by warren | Feb 15, 2010 | blogging, Networking, Write a Book
This morning got me thinking about the copywriting secrets that separate the pros from the rest of us. Testing everything Bullet Points Strong Headlines My friend Thom Scott put out a tweet that mentioned the power of 3, 7 and 10 for making a list when you can’t think...
