Best Seller Authors

Book Marketing, Publishing, Author Resources

Why Don’t They Care About MY Book?

No doubt you are anxious to share your message with everyone you meet and talk about your baby.  You have an emotional bond with your book, your topic and are excited to share it.

Authors love their books.

Readers aren’t like you. They have motivations and emotional triggers and their own goals. You and you book are not at the top of their lists.

So How Do You Get Their Interest?

In all your book marketing, social media, interviews and interactions with readers, make it about them.

fascinate_coverSally Hogshead, wrote a book explaining how to be fascinating. FASCINATE: Your 7 Triggers to Persuasion and Captivation

I just finished reading Sally’s book and have dozens of questions for her whenever I get a chance to do an interview. She’s an expert on her topic and I imagine could produce more content, talk for hours and fascinate you with what she knows.

However, on Sally’s Blog, there are interviews with other authors that would be on interest to anyone wanting to know more about persuasion and fascination.

Sally marketing is for her readers. Provides information that readers will love and draws you in with an appeal to your emotional needs, not hears.

Your Appeal To Readers Emotions

unmarketingcoverWatch Sally’s video below. It’s a short and simple interview with best selling author Scott Stratton about UnMarketing: Stop Marketing. Start Engaging.

This short interview asks questions that would interest readers of Fascinate, and focuses on a message Scott is sharing.

Scott practices this too. The interview is not “why buy my book” or him. His answers are directed to the subject, from the hear and great advice for any author.

Watch for the information. Watch for the method and think about how you might go beyond selling your book and think about what appeals to your readers emotions.

How to get readers to care about your book.

The Top 3 Numbers To Use In Your Headlines

headlines[1]This morning got me thinking about the copywriting secrets that separate the pros from the rest of us.

  1. Testing everything
  2. Bullet Points
  3. Strong Headlines

My friend Thom Scott put out a tweet that mentioned the power of 3, 7 and 10 for making a list when you can’t think of what to blog. I had other plans, and replied that I ought to write a post about the Top 3 numbers… a catchy headline, but I meant it as a joke. I know he’s right though. I’ve tested it.

Next I saw “The Secret To Driving Blog Traffic” by Jason Falls How can you pass up a headline like that? Jason is right, I’ve tested headlines myself and nothing works better to increase readership.

From there I went to Google Reader.. where I have been practicing not reading all the 100’s of posts I get each day, but skimming for the best headlines and subjects, marketing them with a star and   cutting out 80% of the time it was taking to use Reader (my best source of inspiration, news and ideas)

The last 3 paragraphs are my story. A good story makes anything you write more readable and is much easier to write than the more boring non-fiction style we learned in school.

I took what I know, what I have tested, and a spark of inspiration to make a list of 3 very important items to share with you. I didn’t use bullet points.. I wanted to emphasize that TESTING beats the other two.

Put Bullet Points in Everything

Every letter, most emails, many of my blog posts and much of my conversations with people are based on bullet points. I use them to:

  • Emphasize the essence of the message
  • Visual stimulate you to keep reading
  • Group ideas together.

If you haven’t guessed, my favorite number is 3. I’ve tested longer bullet point lists, 3 is most readable..(except when you have a lot of info that has to be included)

Did You Like My Headline?

I didn’t spend 90% of my writing time on this headline.. but I did think about it for 2 hours before writing. It came from inspiration, so I need to test how it will go over with you.

If you liked this headline, the bullet points or the talk of testing, say so below in a comment. Let’s discuss what you’ve found. I’m sure that your results won’t be the same as mine.

I hope this is the start of a discussion, not the end point. Let’s all work together to make our books, blogs, information products and marketing more engaging and persuasive.

Are you with me?