Best Seller Authors

Book Marketing, Publishing, Author Resources

Engage Readers Before They Buy

You want a best seller. That’s for sure.

Selling a large number of books is great, but engaging the readers will build a long term relationship that will sell the next book, create leads for your other products and services and give you the basis for an army of friends who will spread your message.

A just watched a fabulous spoof on a TV show.. I will leave off the title of the show and the book. If you don’t know the show, it’s still entertaining.. and by the end of the video, you’ll know the book.

How Authors Make Money

The other day, we had Peter Winick on the Profitable Social Media radio show.

Peter is the brains behind so huge best selling books, and specializes in strategies to sell lots of book and turn your content into a substantial income.

Here’s a clip from the show where I Peter talks about what he does. If you listen for a few minutes, you’ll also hear another guest, Pat Obryan, volunteer to have us talk about expanding his platform.

You may not have heard much about Peter. Like me, he works mostly with large book and product launches from behind the scenes.
 

Peter and I want to help more authors and combined our talent to put on a series to you authors make a lot more money from your content, without a huge start up cost.

If you are an author looking to leverage your content into new revenue streams, I invite you to apply at http://PlatformRoadmap.com

How To Write the Perfect Article

Guest Post by Dr. Daisy Sutherland

I chose Dr. Sutherland from the authors visiting this blog as my Blog Reader of the Day. After visiting her web site, YouTube channel and Facebook page, I just had to share some of her writing with you.

Dr. Daisy Sutherland - EzineArticles Expert Author

Now that I have your attention, I must confess that a PERFECT article does not exist, but I will share tips that will make your articles more enticing and enjoyable.

If the articles you are developing are meant for marketing of your business it is important that they are informative and of the highest quality.  Remember the articles you produce will be a reflection of your business and service or product that you provide, so let’s keep the following tips in mind:

  • Share your knowledge: Write about what you know, the article will flow nicely and will be easier to write.  If you are writing on a topic you are unfamiliar with, be sure to research, and write the article when you are confident on the topic.
  • Make an outline: When developing an article it is important to plan, and write an outline first.  Doing this will ensure that your article flows nicely and will keep the reader enticed and motivated to continue reading. Nothing is more annoying than reading an article that is scattered without a flow that is necessary, it is not only confusing, but it will more than likely not get read and your goal is to have your articles read, right?
  • Be informative: Many articles are meant to share information whether it is teaching, how-to or inspiration. When sharing information, share examples that the reader can associate with. This can be in the form of stories.  Think back to the text books you read in school; sure they were informative, but they were also very BORING.  Be witty in your articles and your readers will crave more.
  • Avoid sales pitches: No one wants to read an article that has a sales pitch through out its content.  If you must add a link, add it to the end or add a resource box or area.  The resource area can include your name, title, as well as website information.

Writing a perfect article will not be difficult if you put some effort into it, and simply let it flow.

Dr. Daisy Sutherland is the Founder/CEO of Dr. Mommy, LLC. Her passion for helping others succeed in life has turned into her mission. With her writing services, development /management of web-sites as well as marketing she is helping individuals discover the mastermind within themselves. Helping the online and offline business person succeed. For more information visit: http://drmommywrites.com

Blog To Book Writing a Best Seller is an Idea From 1980’s

I read best selling author David Meerman Scott’s excellent blog because he not only agrees with what I teach authors about creating a best seller campaign.. but he does it better than just about any author.

Today he posted and excellent post and inspired me to watch an hour long presentation video and read more on the interviews he did with other best selling authors like Seth Godin.

The Little Big Things: 163 Ways to Pursue EXCELLENCEMy favorite concept is one we’re using more and more in out best seller book marketing campaigns.. that is giving away great content to attract readers. David went to one of my all time favorite authors, Tom Peters and got two excellent examples of blogging to book writing.

You can easily see how Peter’s latest book, BIG comes from 163 blog posts that were posted as free content on the web.. but you might not have known that the huge hit of 1982 was developed in much the same way.

Tom Peters is a prolific author and very successful. David Meerman Scott is on his way to being just as successful. Watch this video and see how you can model what they have done in your own book marketing and promotion

Best New Ideas for Author Facebook Pages

Every author need a Facebook fan page.

After posting Kristen Eckstein’s article on Why You Need a Facebook Page, we got requests for more information on exactly how to create a page and what to put on it.

We heard you and there will be more Facebook Page for Authors post coming.

Get inspired with Amy Porterfield’s example for the best selling authors she has worked with