Book Marketing, Publishing, Author Resources
Watch Dan Zarrella talk about social media in a way you have not seen before.
Social science, persuasions, and viral marketing memetics are just some of the good data Dan shares
Be sure to pick up a copy of Dan’s book and share this with others who are looking to go beyond the socializing of social media.
Remember, when you do, you’ll be seen as an influencer.. an expert in any subject is accepted in all areas and authors need to be perceived as experts.
How will you spread your meme?
There are so many social media tools, sites and systems coming online that an author might think about a wait and see approach
Please don’t fall in this trap.
The world is moving so fast that you really need to budget some time to catch a wave as soon as possible. You will need to manage your time.. social media is not a replacement for all other marketing.
Announced just two days ago, Google’s BUZZ has been tried out by 10 million users and updated
If you have been holding back on other social media sites like Facebook or Twitter.. Google Buzz might be just the thing you need to jump start your social media marketing for you and your book.
Signing up is easy.. if you have a Google Talk or Gmail account, you likely already have seen it. If now, now is a good time to get one (FREE).
Publishing is not a one-way street any more. Smart authors are learning to listen to the readers, research their market, establish connections and get quick feedback on ideas.
Have you tried Google Buzz? Connect with Warren Whitlock on Google Buzz and share your experiences via Twitter and comments here.
I just heard that the search term “elizabeth potts weinstein is annoying” can get you to the always entertaining Elizabeth Potts Weinstein blog site.
According to her web site, Elizabeth is:
My full name is Elizabeth Potts Weinstein, and I empower solo entrepreneurs to live their truth in their businesses & lives. I’m also a mom, attorney, author, speaker, entrepreneur, video blogging addict, lover of passion, tweetup connoisseur, people loving introvert, and truth evangelist. To keep up with me,subscribe to this blog or follow me on Twitter!
I don’t think so.
She may have done a few annoying things. (check out the Elizabeth Potts Weinstein blog to see for yourself) but I’m pretty sure that you could search for just about any combination of words starting with Elizabeth Potts Weinstein and get similar results.
The photo shown here notwithstanding, I don’t think Elizabeth Potts Weinstein is annoying.
It wasn’t long ago that Elizabeth Potts Weinstein was just another awesome author that I didn’t know. She started engaging me in conversations… some of it silly, some of it about whatever the topic of the day was, but always insightful and fun to read.
She started blogging a few months ago and shared some interesting photos and experiences along with a good dose of wise advice for her readers. The momentum started to grow.
Now I read much of what Elizabeth Potts Weinstein has to say and consider her a friend. Yesterday, she was commenting on the odd search queries people have used to find her blog (are you looking for these.. you can learn a lot about what readers are looking for) and tweeted a message about the “Elizabeth Potts Weinstein is annoying” query used by one person to find her blog.
Not the kind of self promotion you’d expect for an author to use but it worked. Here’s the proof, a post on my own blog inviting you to read more about Elizabeth Potts Weinstein and see for yourself if she is annoying.
What are you doing to stand out online?
Share your comments below. Who knows, we might find something useful you never would have imagined using for self promotion of your book, blog.
CHICAGO, IL, January 20, 2010 – A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.
While the results demonstrate the fast growth of social media as a well-used source of information for mainstream journalists, the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media. Eighty-four percent said social media sources were “slightly less” or “much less” reliable than traditional media, with 49% saying social media suffers from “lack of fact checking, verification and reporting standards.”
Are your social media profiles up to date?
I’ve been investigating location based apps on my phone, netbook and other gadgets and following the trend of people living with a device in their hand at all times.
We’ve always used any communications device we can to stay in touch with family and friends.
“Give me a call when you get there”
“Check in to let me know you are okay”
“Can you pick up a loaf of bread on you way”
Now technology allows you to do this with ease, add all your friends to the conversation, and have some fun while you are doing it.
By checking in from my new favorite frozen yogurt shop, I was awarded the mayor badge. The interesting thing is.. I knew it would happen, I know it has almost now meaning, but when I got the notice I was a bit excited.
As far as I can tell, this is the entire game here. Click to check in, and get a message that you are doing a good job of it.
Location sharing social network Foursquare saw traffic to its site triple in the last two months since November, according to new numbers from traffic analyst firm Hitwise today. The service has seen unprecedented media coverage lately and is no doubt sending more updates to Facebook and Twitter, prompting the growth in visits back to Foursquare that Hitwise is measuring.
To date, I’ve just been adding friends who request a connection on Foursquare. It’s a general group and watching them check in is mildly amusing.. about like Twitter when I first started there.
As these services grow, I envision more ways to interact with readers by building a group of people that have said they were interested in your book or topic and happen to be in the same area. Imagine holding a book store signing, a seminar or conference and knowing which readers are there and what they are interested in.
Much of this data is already out there. We have reading lists, wish lists, group lists and social media gathering data based on interest. Twitter has added geo-coding to every tweet.
We are not sure what’s coming next.. but it is coming.
Are you using Foursquare? Leave a comment and let’s talk about using it to listen to our readers, show them more love, attract more readers and create best seller promotions.