Best Seller Authors

Book Marketing, Publishing, Author Resources

Virtual Book Tour: Brandi Funk “Cut Your Health Care Costs Now”

healthcarehelp7 More Ways To Help Your Family Get Better Health At A Lower Cost

BONUS AUDIO click here to get it free with Brandi’s book

Last night, we got the scoop on Brandi Funk’s best advice for families

Brandi is the author of this week’s best seller “Cut Your Health Care Costs Now” which uses her 17 years experience as a nurse to help family cut costs (while still getting the best care)

Brandi is answering questions asked most often by families searching for answer in the maze of the US Health Care System.. where it’s often so consuming that professionals get mixed up.

I talked about one tip from Brandi that saved me hundreds of dollars.. and got my daughter faster, better care.

Authors are helping Brandi buy ordering a copy of her book today (11/17).

The book can save you thousands.. and get your family better care.

The bonuses are a incentive for today.. So we can get others to share this vital information. Great information from other authors.. the kind of people you want in YOUR network.

Order a copy of the book. Another for a a family you care about.. and meet dozens of like minded authors today

Read this note from Brandi now

Free Facebook Promotion When Your Share This

altWhile working with authors who have joined our free Facebook page to promote good health, helping people and sharing great books during November, I found some authors are still having trouble with Facebook

That’s because Facebook is NOT a place to sell book directly.. it’s a HUGE RESOUCE for building a network that will help you sell more books than you ever thought possible.

The key to Facebook, social media, and ALL future book marketing and promotion: Today RELATIONSHIPS are more important than transactions.

Think about this.. you go into a bookstore and see a bargain bin. Do you expect to find the best ideas and help there?  NO. Those are the losers. The books that aren’t worth full price.

While some of the old rules of retailing apply to books and information products (i.e., having a sale).. for the most part, the more direct selling an author does, the lower the value of his expertise.

What you want is readers BEGGING FOR HELP and ANXIOUS TO ENGAGE. Social media is perfect for this.. and Facebook is the hands down leader.

So what do you do?

You stop saying “come buy my book” and start building relationships.. it’s as simple as that.

Here’s the action plan:

Start by finding like minded authors. I’ve talked to thousands for non-fiction expert authors over the past decade. Nearly every author I meet understands that their book is like a business card… just the start of relationship.

Finding authors in your niche, or related topics is easy today. Many of them already have a Facebook Page.

For an example.. I’ll use Brandi Funk’s “Cut Your Health Care Costs Now”

You’ll want to join us on this one.. It’s current, it’s gaining momentum fast, and (BIG HINT) It’s the one Warren is working on right now, so you know you’ll get more promotional oomph immediately Smile

Go to Our FACEBOOK PAGE and LIKE the page

Make Sure You Use the Facebook LIKE Button

The button below is very important to our networking. It’s active and link to the page we’re talking about. If you see a thumbs up and the word “Like” then you need to click it to “like” the page (used to be called “be a fan”)

If you see an unlike link, you know you have already “liked”

When you “like” using this system, you aren’t really making much of a commitment.. just networking and letting others know you are interested.

I suggest you LIKE the page of any author you know or want to network with. If there ever is a reason to disconnect, you simply click again (the owner of the page does not get notice)

No big deal how many pages you like/unlike with this.. VERY
important to use this when you network on Facebook

Now you are ready to cross promote with our network.

Our partners are posting on blogs, their Facebook pages, their newsletters, Twitter and more about others in the promotion. These tell people about Brandi’s book, and the idea of getting healthy information out this month. So here’s what you do:

  1. Post on your blog that you are one of the authors supporting this promotion. You’ll want to mention Brandi’s book and link to the Brandi’s Facebook page.
    It can be a review of the book, a description of the promotion, or short narrative of why you are joining us to promote good health and healthy helpful authors. Anything BUT an ad for your book (we’ll get to that)
  2. Tell Facebook and Twitter. Tell your readers, Tell your network.. Tell the world.
  3. We will do the same. The traffic you get will be to that post.. and the world will see you are a giver
  4. More people come to this page, some buy the featured book and some go back to your gift announcement.

This  publicity is permanent because the links on the web will be left up, indexed by search engines, and found by readers again and again.

Brandi will continue to post health tips here and network with the partners in the program. Soon there will be thousands of LIKEs (fans of the page) and high authority link juice (that’s SEO talk for “Google will like you more”)

When you start promoting like this… Shining the light on others besides yourself, you’ll find plenty of other pages and others to help out. They will be happy to tweet and talk about you AFTER you have done it for them. Simply LIKE their page, comment on their blog, share a link, blog about them or whatever else you can think of to promote their good work (for free and in just a few minutes of your time) and they will LOVE YOU.

Remember. You can get anything you want out of life if you help enough other people get what they want. While it’s normal for you to include your web site with your signature, mention your book or blog in a post, or share a resource that will lead to making you money.. more and more, people are attracted to those who HOLD OFF selling and help others first.

As all of your partners work to build the network. You can create your own Facebook page, cross promote new products, all that marketing stuff… but READERS want to see conversation. Makes sure you start with conversation!

Build the network and you will build your own brand. The next step is ON FACEBOOK

Are You a Healthy Helpful Author?

November is a great time to think about health.

It’s National Diabetes Awareness Month, and I’m reminded of a huge best seller success we had a few years back bringing awareness to the dangers of diabetes. During that promotion, dozens of authors built connections with readers and several started relationships that continue to this day.

It’s also Movember, an anti cancer campaign where men are growing a mustache this month. I’m personally using as an excuse not to shave. (no photos please)

How Authors Will Promote During This Healthy Time

If you have a book that promotes good health or a better life, this is a great time to be on the lookout for cross promotions and good causes.

As we say, the best way to attract new readers for your book is to get involved and network with other authors with similar great books. Remember, your best buyers will not be buying just one book and the most likely readers from your book (and leads for other business) will be those buying books on subjects like yours.

When you see a good book, do as many of these as possible.

Buy a Copy of “Cut Your Health Care Costs Now”.

You are an expert author. You should know the best books. As Mark Twain Said

“Never trust anyone that writes more than they read”

When you meet an author, they ALWAYS appreciate the compliment of “I bought your book” (try it, it really works on ANY author, no matter how famous). Let them know that you bought it through reviews, email, comments on their blogs, or some of the idea below

Tell Your Followers

There’s trick we use to get readers of newsletters, email list and blogs to buy. We make sure there are offers from many sources. Studies have shown that people tend to be turned of from a barrage of messages saying “buy my stuff” but love to hear about great products from others.

A review in your newsletter, an excerpt from book on your blog, or mentions on your radio show, speeches and teleseminars will add value and make you stand out as the expert (see Twain quote above)

Reach Out While the Author is Promoting

Most authors are as anxious as you to get more publicity for their book. Instead of begging for coverage, use the tools at your disposal to lend a hand to authors you meet. And if you don’t know them, use this as an opportunity to connect.

When an author has a new book out, they are busy… but this is exactly the time that they will want to be on your radio show, be interviewed for your blog, or talk to your audience.

The Recipe For a Best Seller Network

It’s simple:

Buy a book, promote the author as much as possible the ask them to be your guest.

I’ve done these 3 steps over and over. There are many variations, but I know try to always approach an author I want to have recommend me by ordering their book, finding their Twitter and Facebook ID and sharing it with my readers, commenting on their blog on any post that I can and only then calling them.

Rather than a cold call, I get to hear “Thanks for calling. I appreciate you” .. after that, they are in your camp, asking you how they can help you and looking for ways to cross promote, endorse and grow with you.

Where Do Best Selling Authors Get Their Ideas?

We talk often about social networking and social media to market your book.

Sometimes, I think authors suppose that these are good for promotion, and something that you switch on after your book is released. That may have been possible in the past, but is not the smart move today.

Not only do I strongly recommend that you start building relationship and your brand online today.. there is research out that show you’ll have a better book with better ideas, a richer experience and more fun.

Steve Johnson has great ideas.

He has been working on ideas and innovation for the past few years and now has a book Where Good Ideas Come From: The Natural History of Innovation 

I hold that the connectivity that has increased in our capacity to generate new ideas at a faster rate than ever before. While there is still much benefit from closeting yourself off to contemplate, I suggest you find a balance where you use the power of collaboration in all you do.

Collaboration and networking are a part of every Best Seller Roadmap I do. Start building relationships, your online network and marketing team the minute you decide to write a book.

What are you doing right now to collaborate more?