November is a great time to think about health.
It’s National Diabetes Awareness Month, and I’m reminded of a huge best seller success we had a few years back bringing awareness to the dangers of diabetes. During that promotion, dozens of authors built connections with readers and several started relationships that continue to this day.
It’s also Movember, an anti cancer campaign where men are growing a mustache this month. I’m personally using as an excuse not to shave. (no photos please)
How Authors Will Promote During This Healthy Time
If you have a book that promotes good health or a better life, this is a great time to be on the lookout for cross promotions and good causes.
As we say, the best way to attract new readers for your book is to get involved and network with other authors with similar great books. Remember, your best buyers will not be buying just one book and the most likely readers from your book (and leads for other business) will be those buying books on subjects like yours.
When you see a good book, do as many of these as possible.
Buy a Copy of “Cut Your Health Care Costs Now”.
You are an expert author. You should know the best books. As Mark Twain Said
“Never trust anyone that writes more than they read”
When you meet an author, they ALWAYS appreciate the compliment of “I bought your book” (try it, it really works on ANY author, no matter how famous). Let them know that you bought it through reviews, email, comments on their blogs, or some of the idea below
Tell Your Followers
There’s trick we use to get readers of newsletters, email list and blogs to buy. We make sure there are offers from many sources. Studies have shown that people tend to be turned of from a barrage of messages saying “buy my stuff” but love to hear about great products from others.
A review in your newsletter, an excerpt from book on your blog, or mentions on your radio show, speeches and teleseminars will add value and make you stand out as the expert (see Twain quote above)
Reach Out While the Author is Promoting
Most authors are as anxious as you to get more publicity for their book. Instead of begging for coverage, use the tools at your disposal to lend a hand to authors you meet. And if you don’t know them, use this as an opportunity to connect.
When an author has a new book out, they are busy… but this is exactly the time that they will want to be on your radio show, be interviewed for your blog, or talk to your audience.
The Recipe For a Best Seller Network
Buy a book, promote the author as much as possible the ask them to be your guest.
I’ve done these 3 steps over and over. There are many variations, but I know try to always approach an author I want to have recommend me by ordering their book, finding their Twitter and Facebook ID and sharing it with my readers, commenting on their blog on any post that I can and only then calling them.
Rather than a cold call, I get to hear “Thanks for calling. I appreciate you” .. after that, they are in your camp, asking you how they can help you and looking for ways to cross promote, endorse and grow with you.