Best Seller Authors

Book Marketing, Publishing, Author Resources

Build Your Network Before Marketing Your Book

I was talking with a group of authors and speakers here in Vegas the other day and saw an opportunity to build my bank of networking reciprocity with two of the best connected friends I have.

How?

I gave them a ride to the airport… got mentioned in a video by Larry Benet of SANG (Speaker and Authors Networking Group.. a great group) and Lewis Howes, the master sports networker and LinkedIn social media speaker.

Here’s some good networking tips from Larry

How To Get My Coaching FREE (one time)

I help authors sell books, build a business and take their messages to the world.

We do that in two ways here.. a lot of free information on the web, and high paid clients. Unless I get a crazy idea to test new software and give away the paid consulting.

I am trying out a new webinar system for my private coaching sessions. So you get this same ME, hopefully a great show, and the fun of watching me bumble through with new technology (OK.. you can get that anytime)

The only catch.. I’m just doing this ONCE.. it will NOT BE RECORDED (no evidence if I screw up) and it is on SHORT NOTICE.

Friday at Noon Eastern (9am Pacific) on July 16th (yes, that is tomorrow.. I did say SHORT NOTICE)

Grab a slot here –> Warren’s free coaching session

I’m going to share some new tests from what is working on FACEBOOK, how partners are getting 10x the publicity on the MEGA SUCCESS DAY promo for next week and other freebinarific advice. I may talk about Twitter if you twist my arm.

I will answer ANY question… show any secret site.

You can still ask your question in a comment, on Twitter or whatever.. but you won’t get the real live me with a mouse in my hand showing you exactly what YOU need to succeed unless you register here

Increase Your ROI at Seminars

I wrote about meeting other authors, speakers and attendees at seminars, and the system I use to do a preemptive love strike.

Since then, authors have been sharing other ideas.

media_httpchristianad_xffnJ[1]Carrie Wilkerson, The Barefoot Executive showed us her notes from a seminar.

Click on the photo here to see the full size and her description of how she follows up with the panel of speakers in an event she was attending

When I asked about using the photo (on her Facebook Wall where it added to my link to the discussion) she added another suggestion about using the photo for a greeting card

That’s how Carrie thinks.. she never misses another opportunity to add value (love) to a conversation.

That’s an author to model

What other ways have you sent a preemptive love strike when networking with authors and speakers?

Is This the Worst Business Letter Ever?

I know I’ve said it before.. calling a inane letter or email the worst ever.. so I won’t proclaim that here.

Then again, this one is certainly a candidate:

Hi, Warren.

GuiltyInc has been talking with your company intermittently about helping address your company’s vague requirements.  I am currently planning a trip to your area in March. Is it possible for us to meet to talk about your vague strategy?

GuiltyInc is the largest vague firm headquartered in Silicon Valley, California. Since we are very familiar with your company’s products and technology, I think we might be able to contribute meaningfully to your vague program.

If you feel it would be better for me to talk with one of your colleagues, I would appreciate your letting me know the name of the appropriate person to contact and forwarding this email.

Thank you for your help and I look forward to your reply.

Sincerely,

GuiltyInc Rep

letter_writing[1]I’ve changed the company name to GuiltyInc and their vague description of what they do to vague.. not to protect them, just to keep us from discussing that technology. But trust me when I tell you that there is no way that they know anything about my “products and technology” as I don’t have such things!

I imagine that you could look through your standard business letter books and find this letter as a template. The sender likely spent as little time putting in their company name as I did changing it to post here.

Don’t Be a Dull Salesperson When You Talk About Your Book

I’m a firm believer in sending cover letter, introductory emails and any other means of getting you and your book in front of prospects for publicity or sales. Just remember, we all get tons of spam, bad letter and inane requests. It take just a moment to be real and open a dialog with people.

Just use my marketing mantra .. listen and love

1) Find out something unique about your prospects. They have a web site or blog, read it first.

2) Comment to let them know you read up on them.

We all know that people approaching us have business interests and selling desires. We accept that if you have just a modicum of personality. If you can approach the media, book distributors, prospects yourself, do this and you’ll get better results. If you have someone helping you, teach this to them.

Whatever you do, don’t put this off because you think there is more important things to do. You are asking for a human being to allot some of their time to listen to you. They deserve this much attention.

Best of all, the return on investment here is immense. Spending a few extra seconds yourself, or paying your help to add real person al contact will pay off 100x