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Mar 18 2010

Think You Know Your Market? Keep Watching

I enjoyed watching this.

No matter that there are some differing views on many of the points they are trying to make. Once you watch the whole “Death of Publishing” video you’ll have much more to think about.

We’ve discussed these issues on many other posts here, so I won’t spoil the experience by restating what I think. I will note that it’s especially interesting how they chose to present this message.. using social media 🙂

Do watch all of this.. it WILL make you think.

Written by Warren Whitlock · Categorized: book marketing, publishing · Tagged: book vs ebook, death of publishing, future of publishing, social media publishing

Mar 10 2010

Book Promotion Video Shows Cover Design Tricks

Here’s a fun way to let the world in on your upcoming book. The video is a look at the work required to create a book cover

Blameless, but Gail Carriger, debuts in April.

del.icio.us Tags: blamelss,gail carriger,book cover marketing,book promoiton video,online promotion

Written by Warren Whitlock · Categorized: book marketing, publishing, social media · Tagged: blameless

Mar 05 2010

Microsoft Gives Us Another Step Toward Paperless Books

From EnGadget Microsoft’s Courier ‘digital journal’: exclusive pictures and details

We’ve been dying to know more about Microsoft’s Courier tablet / e-book device ever since we first caught wind of it last September, and while our entreaties to Mr. Ballmer went unanswered, we just learned some very interesting information from an extremely trusted source. We’re told Courier will function as a "digital journal," and it’s designed to be seriously portable: it’s under an inch thick, weighs a little over a pound, and isn’t much bigger than a 5×7 photo when closed. That’s a lot smaller than we expected — this new picture really puts it into perspective — and the internals apparently reflect that emphasis on mobility: rather than Windows 7, we’re told the Courier is built on Tegra 2 and runs on the same OS as the Zune HD, Pink, and Windows Mobile 7 Series, which we’re taking to mean Windows CE 6.

read more here

Technorati Tags: microsoft book reader,microsoft courier,ebook reader,ipad killer,best seller books,online books

Written by Warren Whitlock · Categorized: book marketing, e-book, publishing, sell books · Tagged: eboos, iPad, tablet pc

Mar 04 2010

Numbers An Author Should Know

We know that bookstores, publishers and old media are in trouble.

But not authors. There are more outlets begging for content than ever before. If you know a subject well enough to create a book, you are going to do just fine.. if you cater to the exploding global audience.

JESS3 / The State of The Internet from JESS3 on Vimeo.

del.icio.us Tags: book marketing online,internet content,blogs,facebook authors,writing social media,social media growth,networking,creaing onlne content,best seller books

Written by Warren Whitlock · Categorized: book marketing, internet marketing, publishing, social media

Feb 19 2010

The Magic Bullet For Getting Publicity

One question that comes up over and over in the hundreds of interviews I did last year.

“How can a author get known when nobody knows about them?”

June 09 028 I thought you might like to know the answer.. quite simply, it’s the one thing that successful best selling authors do that most others miss…

I use this story of my friend Mark Victor Hansen, co-creator of Chicken Soup for the Soul series.

Hold, on.. Did you see what I did there? … Mark has sold many millions of copies of his book series yet insists that I introduce him as “co-creator of the Chicken Soup for the Soul series”. Why? Because, believe it or not, there are many people who don’t know who he is.

Mark and partner Jack Canfield did many things to boost their book from “a cute pile of stories” to the record breaking success it is today. You could say that the one thing was persistence on multiple fronts.

And then there is that Magic Bullet I promised you…

You have to keep doing this one thing for as long as you want to sell a lot of books. I know it’s the key to separating yourself from all other authors and media competing for your reader’s attention.

Keep doing publicity interviews everyday… every single day

Don’t dismiss this with a “yeah, I know that and I try to…”

How Many Interviews Have You Done This Month?

Let’s get serious for just a moment. This is your career we’re talking about.

Do you have a daily habit of booking more interviews?

Mark and Jack do 5 interviews each and every day to promote a book… and they started this back when we didn’t have tens of thousands of online radio talk shows, teleseminars and millions of blogs looking (sometime begging) for content.

I asked Mark how he booked so many interviews.  He explained that they paid retainers to multiple booking agencies and spent heavily to get started. He still retains a publicist today.

Howver, there now are some low cost and FREE resources that will get you started.

Just follow this plan.

How to Get a Ton of FREE Publicity.

I’ve taught this system to hundreds of authors. The ones who follow these simple steps get free publicity. It will take a little while to get results, but once you do this, you’ll be well on your way to continued publicity.

  1. Start with the mindset that you must do this. Only you can be you
  2. Sign up for Author Media Connection. A FREE resource will get you tons of leads
  3. Contact reporters as soon as you receive the daily email
  4. Follow up on email, phone, etc. No excuse that you are too busy.. This has to be done
  5. Ask for referrals from everyone in your network

Once you get started, you’ll want to add more resources and get some help to filter all the leads or book your schedule. If you have an assistant, you can speed up the process, however you can get started yourself. I’ve booked myself on hundreds of shows, speaking gigs and press just by following the steps above.

Don’t wait till your book is done, or till it comes out, or till you have more time… that will not happen.

Make a decision. You want the world to get your message, this is the magic bullet that will propel you to the reach more readers, boost your book to best seller status, and leverage your career success.

Author Media Connection is a FREE service from my friends Steve and Bill Harrison. They know author publicity and have the connections to accelerate everything you do.

The one thing you must to do use this magic bullet.. Click now and start getting more media leads.

Written by warren · Categorized: best seller books, book marketing, media publicity, online promotion, publishing · Tagged: author interviews, author publcity, chicken soup for the soul, Free Publicity, Jack Canfield, mark victor hansen, media connection, media intervies, Radio Talk Shows, reporter connection

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