When asked about the power of books, especially in this era of ebooks and supposedly less reading, I point the stats or 570,000 books published each year and the irresistable draw we have to book stores.

Best seller books will be most of what catches a reader’s eye becuase they are in heavy distribution and reader recognize the names. Once they do.. many readers can’t help but to pick up a copy.  It’s what Daniel Pink calls Intrinsic Motavation (Drive: The Surprising Truth About What Motivates Us)

Here’s one fun review of what happens to a reader when they see interesting titles.

It’s NOT just a question of whether you book is a good read (it better be).. but how many places readers can see you and your book