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Dec 08 2010

Would you read a book with ads?

With e-reader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers’ profits? The surprising answer: ads. They’re coming soon to a book near you.

To understand why this is inevitable, consider the past few years. The historically staid and technology-averse publishing ecosystem has been ripped apart and transformed.

Take the first seven months of 2010 alone: In April, Apple came out with the iPad and quickly sold over three million units. Apple also launched its own proprietary bookstore, iBooks. In June, Barnes & Noble lowered the price of …

More at Wall Street Journal

Written by Warren Whitlock · Categorized: amazon, e-book, publishing · Tagged: amazon ebooks, apple books, barnes and noble, book bestseller, book promotion, kindle

Feb 01 2010

Who Controls What Price You Get For a Book?

Reading more on the Amazon/Macmillin dispute and the old school bullying tactics both are using in the fight.

I’ve stated in previous posts my position.. I think the consumer (readers) will ultimately control what price we can sell a book for.

Amazon is letting the market decide.

Dear Customers:

Macmillan, one of the “big six” publishers, has clearly communicated to us that, regardless of our viewpoint, they are committed to switching to an agency model and charging $12.99 to $14.99 for e-book versions of bestsellers and most hardcover releases.

We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles. We want you to know that ultimately, however, we will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books. Amazon customers will at that point decide for themselves whether they believe it’s reasonable to pay $14.99 for a bestselling e-book. We don’t believe that all of the major publishers will take the same route as Macmillan. And we know for sure that many independent presses and self-published authors will see this as an opportunity to provide attractively priced e-books as an alternative.

Kindle is a business for Amazon, and it is also a mission. We never expected it to be easy!

Thank you for being a customer

What do you think?

Written by Warren Whitlock · Categorized: amazon, book marketing, e-book, publishing · Tagged: amazon ebooks, ebooks, iPad, kindle

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