Best Seller Authors

Book Marketing, Publishing, Author Resources

How Authors Make Money

The other day, we had Peter Winick on the Profitable Social Media radio show.

Peter is the brains behind so huge best selling books, and specializes in strategies to sell lots of book and turn your content into a substantial income.

Here’s a clip from the show where I Peter talks about what he does. If you listen for a few minutes, you’ll also hear another guest, Pat Obryan, volunteer to have us talk about expanding his platform.

You may not have heard much about Peter. Like me, he works mostly with large book and product launches from behind the scenes.
 

Peter and I want to help more authors and combined our talent to put on a series to you authors make a lot more money from your content, without a huge start up cost.

If you are an author looking to leverage your content into new revenue streams, I invite you to apply at http://PlatformRoadmap.com

Blog To Book Writing a Best Seller is an Idea From 1980’s

I read best selling author David Meerman Scott’s excellent blog because he not only agrees with what I teach authors about creating a best seller campaign.. but he does it better than just about any author.

Today he posted and excellent post and inspired me to watch an hour long presentation video and read more on the interviews he did with other best selling authors like Seth Godin.

The Little Big Things: 163 Ways to Pursue EXCELLENCEMy favorite concept is one we’re using more and more in out best seller book marketing campaigns.. that is giving away great content to attract readers. David went to one of my all time favorite authors, Tom Peters and got two excellent examples of blogging to book writing.

You can easily see how Peter’s latest book, BIG comes from 163 blog posts that were posted as free content on the web.. but you might not have known that the huge hit of 1982 was developed in much the same way.

Tom Peters is a prolific author and very successful. David Meerman Scott is on his way to being just as successful. Watch this video and see how you can model what they have done in your own book marketing and promotion

Authors. What is Your Story?

I was working with a marketer today who want help selling a book full of tips put together by another marketer hoping to tap into a rich market.

I asked “What is the story?"

We can market a book by and anonymous author.. we can sell a product that contains 102 great tips.. but everything will work better when we establish a story.  Not the story in the book, the story of the author and the reason for the book. That’s a major part of what people buy. Readers want to hear, emulate, or even become part of your story.

The story may be a myth.. but must be true to itself, honest and authentic for the market (readers) you want to reach.

This is one of the many reasons to use a story. Watch this short video and let me know if you agree that life is the story we make it.

Microsoft Gives Us Another Step Toward Paperless Books

From EnGadget Microsoft’s Courier ‘digital journal’: exclusive pictures and details

We’ve been dying to know more about Microsoft’s Courier tablet / e-book device ever since we first caught wind of it last September, and while our entreaties to Mr. Ballmer went unanswered, we just learned some very interesting information from an extremely trusted source. We’re told Courier will function as a "digital journal," and it’s designed to be seriously portable: it’s under an inch thick, weighs a little over a pound, and isn’t much bigger than a 5×7 photo when closed. That’s a lot smaller than we expected — this new picture really puts it into perspective — and the internals apparently reflect that emphasis on mobility: rather than Windows 7, we’re told the Courier is built on Tegra 2 and runs on the same OS as the Zune HD, Pink, and Windows Mobile 7 Series, which we’re taking to mean Windows CE 6.

read more here