I was working with a marketer today who want help selling a book full of tips put together by another marketer hoping to tap into a rich market.

I asked “What is the story?"

We can market a book by and anonymous author.. we can sell a product that contains 102 great tips.. but everything will work better when we establish a story.  Not the story in the book, the story of the author and the reason for the book. That’s a major part of what people buy. Readers want to hear, emulate, or even become part of your story.

The story may be a myth.. but must be true to itself, honest and authentic for the market (readers) you want to reach.

This is one of the many reasons to use a story. Watch this short video and let me know if you agree that life is the story we make it.